Gifts $50 & Under

Small gifts with big impact for training, recovery, and daily performance.

Gifts $100 & Under

Practical gear upgrades that they’ll appreciate all year.

Gifts $200 & Under

Elevated essentials for performance, wellness, and recovery.

Gifts $200+

Luxury-level recovery, performance, and tech products they’ll obsess over.

Top Gear Deals

Best prices of the year on performance gear

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FREE Belt Bag

with orders $75+

Bowl of chocolate protein oats topped with raspberries beside Promix grass-fed whey isolate bag, highlighting clean recovery nutrition.

Up to 30% Off Promix

Clean, high-performance nutrition at the year’s best prices

Athlete in On sports bra wearing performance sunglasses outdoors, preparing for training under clear blue skies.

25% Off Momentous

Best price of the year on NSF-certified performance fuel

Two Ketone-IQ energy shots in Peach flavor, one with caffeine and one without, providing clean ketone fuel for sustained athletic performance.

30% Off Ketone-IQ™

Get an edge with KetoneIQ™

Dream Shot

The complete sleep solution your body’s been missing.

Cheribundi

Made from 100% tart cherry juice.

Maurten Gel 100 and Gel 100 CAF 100 variety pack — hydrogel sports fuel with and without caffeine for optimal performance

Maurten Gel Combo Pack

Hydrogel Technology fueling the world's best athletes

Up to 60% Off Gear

Get the gear to help you hit fall goals at a huge savings.

Korrect Fuel

Ketones + Electrolytes for clean, crash-free energy

Dr. Hydrate

Stronger hydration for stronger results

Fall into Fitness Pack

Get the seasons best flavors + a FREE limited edition bottle

This is Allie Mac

Fuel like Allie Mac with her favorite products and earn 10% Feed Credit

Shop her pack

Ultimate Waffle Pack

Find your favorite waffle + 10% Feed Credit

Ultimate Waffle Pack

Find your favorite waffle + 10% Feed Credit

Beth Potter competing in a triathlon, cycling in the rain with The Feed helmet and Team Great Britain race suit, showcasing determination and endurance during competition.

This is Beth Potter

Fuel like double Olympic triathlon bronze medalist

25% Off Synthesis + Dream

25% off SwissRX Synthesis + Dream. Breakthrough peptides that redefine strength and recovery.

The Feed Lab Hydration

450mg Sodium with Complete Electrolyte Support

The Feed Lab Hydration

450mg Sodium with Complete Electrolyte Support

Feed the Animals

Free Animal Bottle on orders $65

Triple Bottle Day

Get 3 free limited edition bottles with orders $99+

Triple Bottle Day

Get 3 free limited edition bottles with orders $99+

Mont Ventoux Bottle

Limited edition. Free with orders $65+

Bastille Day Bottle

Free with orders $65+

2025 Tour de Feed Pack

15 performance essentials to stay at the front of the pack.

Dream Shot

The complete sleep solution your body’s been missing.

Bastille Day Bottle

Free with orders $65+

Feed the Animals

Free Animal Bottle on orders $65+

Maurten Bicarb

The smoothest, most effective bicarb experience ever

Reset Gel red fuel packet centered on dark red minimalist technical blueprint background

SANTAMADRE Reset Gel

Your all-in-one recovery kickstarter

Promix Whey Isolate

Grass-fed, cold-processed, and made by athletes

Neuro Gum

Nootropic Blends Scientifically Shown to Boost Attention

Organ Maui Nui supplement jar floating over lush Hawaiian mountain valley landscape

Maui Nui Organ Blend

Save 30% on nature's multivitamin

25% Off HYROX Pack

Champion-trusted products curated for hybrid racing.

Peppered venison protein stick made with 100% wild harvested venison, 10 grams of protein, in white packaging on green background

Maui Nui Venison

Unmatched in nutrient density — the healthiest red meat available

Get $25 from The Feed

Spend $100+, receive a $25 Gift Card. That simple.

Win $2,400 of Nutrition

Every $1 spent = 1 entry to win a $2,400 Feed Gift Card

Ascent 100 percent whey protein powder with glass of milk and chocolate brownies for post-training recovery

New Ascent Brownie Batter

Clean whey, 25g protein, 2.6g leucine for faster recovery.

FREE Feed Bucket Hat

Free with orders $85+. Style meets function.

Ascent 100% Casein powder being scooped into shaker bottle next to large pouch

Ascent Micellar Casein

Slow-digesting protein for overnight recovery.

Female athlete drinking Ketone-IQ energy shot on hill overlooking city during outdoor workout

Kenetik Performance Shot

Clean, steady fuel—no spikes, no crash, pure focus.

Qualia NAD+ supplement capsules with bottle for optimized aging and cellular energy support

20% Off Qualia NAD+

Clinically proven to increase NAD+ levels by 67%.

Ascent Micellar Casein

Slow-digesting protein for overnight recovery.

This is Joanna Wietrzyk

Explore the fuel behind a HYROX Champion

30% Off Focus Stack

Elite focus meets sustained energy.

Enervit Magic Cherry

Straight from the Enervit lab in Italy

Enervit Carbo Gel

Tadej’s favorite Mango Gel is back in stock.

The Feed Prime Day

Up to 60% Off Premium Fuel, Recovery, and Gear

Momentous Whey Protein Isolate

Buy 1, Get 1 Free—Grass-Fed Whey for Faster Recovery

Momentous Whey Protein Isolate

Buy 2, Get 1 Free—Grass-Fed Whey for Faster Recovery

This is Matt Johnson

Discover what fuels this ultra-runner's success

Ultimate Breakfast Upgrade

43% off your complete morning peformance stack

SwissRX Happy Tummy

Reduce Bloating, Strengthen Your Gut, Fuel Without Compromise

Grüns Gummies

Daily greens made simple - no powders, no mess

Hydration Backed by Science

Fuel smarter with complete electrolytes

STYRKR energy bar held next to STYRKR cycling bottle during a ride

Styrkr Bar Sampler

One pack. Three varieties. Endless fueling options.

Fixx Nutrition

From instant cramp relief to clean, high-carb fuel—meet Fixx.

This is Alexis Scarda

Discover the nutrition powering Alexis's rise

Athlete cooling down with a navy and neon yellow The Feed towel, pressing it to his face after an intense workout, set against a bold blue background.

Free Cooling Towel

with orders over $25

HYROX PACK

Athlete-tested fuel for every rep—now 25% off.

Grid of Enervit Carbo Gel C2:1 endurance fueling packets arranged in rows

Enervit C2:1PRO Gel

Straight from the Enervit Labs in Italy

Running shorts pocket holding Cadence nutrition gel packets in black and white

Cadence Core 24 Gel

Clean energy, balanced electrolytes, zero flavor fatigue.

SiS Beta Fuel

Gel + Electrolytes: A dual-source energy gel with added electrolytes

Huma Ultra Energy Gel

40g of real food carbs

Up to 60% Off Gear

Get the gear to help you hit fall goals at a huge savings.

This is Magnus

From badminton to IRONMAN Elite – Discover His Fueling Strategy

The Feed Cooling Bundle

Save 52% on the ultimate cooling trio

Team Visma–Lease a Bike cyclist rehydrating with a blue Amacx water bottle after a race, wearing Red Bull and Giro branded helmet, surrounded by media and cameras.

Amacx Cherry Juice

Recover stronger with antioxidant-packed cherry juice

Hyperlyte H1 Drink Mix

Steady energy, optimal sodium, zero flavor fatigue.

Tailwind Tryout Pack

Try the full Tailwind system—fuel, recover, and earn 10% Feed Credit.

Maurten Marathon Packs

The same carbs that carried champions to the finish line

Näak Boost Energy Gel

High-carb, sustainable fuel tailored for your toughest efforts.

This is Eszter Csillag

Master fueling like an ultrarunning champion

Double Bottle Day

Get 2 Limited Edition bottles free with orders $65+

Skratch Electrolyte Booster

Add electrolytes to any drink – zero taste, maximum control

Free Insulated Cinch Bag

when you buy a bag of The Feed Lab Hydration

Dream Shot

Complete sleep support in one simple shot

Nomio

A natural performance enhancer that crushes lactate thresholds

30% Feed Credit Starts Now

Labor Day Sale: Earn cash back on almost all products

50% Off SwissRX Collagen

Collagen that actually works for athletes

Box Altitude

Sleep at 9,842 feet

Melisa Rollins smiling after a cycling race, wearing a Feed helmet and race kit with a towel draped over her shoulder

This is Melisa Rollins

Fuel like a Leadville champion + 10% Feed Credit

Fuel like Melisa

SiS Beta Recovery

Scientifically formulated carb-protein blend for complete recovery

Limited edition Gnarly Hydrate Purple Sticky Punch electrolyte drink mix pouch with purple drink in a clear bottle and fresh berries on a wooden surface against a pink background

Gnarly x High Fives

Hydrate with purpose – every bag donates $5 to injured athletes

Professional triathlete Marjolaine Pierre crossing the Ironman finish line, smiling with hands on head in celebration, wearing Canyon team race kit and pink accessories.

This is Marjolaine Pierre

Fuel like a World Champion Triathlete

Maurten Bicarb System

The secret weapon behind world records and Olympic golds

Free Feed Shaker Bottle

when you buy $25+ of protein

Ultimate Real Food Gel Pack

Real food energy + 10% Feed Credit

Close-up of Datefix Ginger energy gel pouch with floating ingredients including banana slices, cacao nibs, purple passion fruit, and almonds against a bright blue background.

Ultimate Real Food Gel Pack

Real food energy + 10% Feed Credit

15% off Enervit Pure-Pro

Introducing Enervit's complete hybrid performance line

Cyclist Dylan Johnson wearing The Feed race kit riding on gravel bike during training ride

This is Dylan Johnson

The nutrition behind 471-mile weeks and top-10 Unbound finishes

RAW Nutrition EAA Plus recovery supplements in rainbow sherbet and raspberry lemonade flavors

Raw EAA Plus

All 9 essential amino acids your body needs

GU Energy Gel and Liquid Energy packets in assorted flavors for endurance athletes

GU Energy Gel Tryout Pack

Find your perfect GU fuel

First Endurance OptygenHP

Clinically proven to increase VO2max and endurance

The Feed insulated cycling water bottle with yellow accents held by athlete

FREE Feed Insulated Bottle

when you buy $25+ of hydration.

SwissRX Revitalize

Get 20% Feed Credit on the first Lactoferrin supplement engineered to match your biology

SwissRX Synthesis

Clinically proven to boost strength and reduce fatigue

Three KA-EX Cortisol Stress Reducer drink bottles from Swiss Science

KA-EX Stress Reducer

The world's first fast-acting cortisol reducer

SwissRX Dream supplement with PeptiSleep peptides to support uninterrupted deep sleep, white bottle with red label over black and white image of athlete in sports bra

SwissRX PeptiSleep Dream Capsules

Sleep better, recover stronger, perform sharper

SwissRX Nitric Oxide Pro

Peak nitric oxide levels for 24 hours from just 2 capsules

20% Off Chews

Tasty energy for every ride

SwissRX Nitric Oxide Pro

Peak nitric oxide levels for 24 hours from just 2 capsules

SwissRX PeptiSleep Dream Capsules

Sleep better, recover stronger, perform sharper

Ketone-IQ™

Fuel your performance and mental clarity, now in 6 shot packs

SiS Beta Fuel

Buy 2 Boxes of Beta Fuel, Get 1 Box Free

20% Off Waffles

Perfect energy for every cycling stage

Feed the Animals

Free Animal Bottle on orders $65

Hydration Built for the Breakaway

Save 20% on Skratch Labs Hydration

Ketone-IQ

The peloton's not-so-secret weapon

Amacx Cherry Juice

Recover stronger with antioxidant-packed cherry juice

Cyclist unwrapping a STYRKR BAR+ protein rice bar while holding a black STYRKR water bottle, captured mid-ride on aero bars in a sunlit outdoor setting.

Combat Fatigue with Styrkr Bars

Buy 1 box of bars, Get 1 box 50% Off

Assorted SaltStick FastChews electrolyte packets in various flavors displayed in a grid

15% Off SaltStick FastChews

Clincally proven to start working within minutes

Close-up of hand holding neon green The Feed athletic socks against a teal gradient background

FREE Feed Socks

Free with orders $65+

FREE Musette Bag

with orders $65+

20% Off Gels

Pocket-sized power for peak performance

SwissRX Synthesis

Clinically proven to boost strength and reduce fatigue

SwissRX Nitric Oxide Pro

Peak nitric oxide levels for 24 hours from just 2 capsules

SwissRX Nitric Oxide

The longest lasting performance booster

Amacx Drink Gel Variety Pack

A “drinkable gel” that delivers all the carbs.

Pickle Juice Shots

Stop Cramps Fast—The Old School Trick with New School Science

Assorted Z2 energy gels in a variety of flavors including Iced Coffee, Pineapple Mint, Pitaya, and Tropical Fruit, arranged upright to showcase front-facing packaging and nutritional highlights.

Z2 Tryout Pack

Fuel your next effort with ease.

Swiss RX Soft Tissue Complex dietary supplement container, formulated to support joint and soft tissue recovery with 30 individual packets.

Santa Madre Unusual Nitrous

A triple-action supplement for both high-intensity and/or long-duration efforts

Athlete pouring Pillar supplement into water bottle during recovery hydration routine in black and white

Pillar Triple Magnesium

A quality, restful-feeling night of sleep, is only a shaker away.

SwissRX Nitric Oxide

The longest lasting performance booster

Podium Whey Protein

25g of protein per scoop.

Gnarly Nutrition Hydrate drink mix in limited-edition Piña Colada and Salted Margarita flavors with electrolytes and no artificial ingredients.

Gnarly Hydrate

Low on sugar, big on taste.

Cheribundi

Made from 100% tart cherry juice.

Podium Creatine Monohydrate in pink lemonade flavor — 50-serving creatine supplement for strength and muscle performance

Podium Pink Lemonade Creatine

5g of pure creatine monohydrate.

Lokahi Whole Body Nutrition superfood drink mixes in chocolate and vanilla flavors, showcasing plant-based protein and clean ingredients.

Lokahi Superfoods Blend

Tasty Superfood Shake with 31g Plant Protein.

Podium Salt + Electrolytes

Don’t let dehydration keep you from the podium.

Lineup of Magna magnesium-powered hydration drink mix sticks in Lemon Lime, Iced Tea Lemonade, Mint Lemonade, Blood Orange, and Unflavored, supporting energy, focus, and recovery with zero sugar.

Drink Magna

Hydrate, Focus, Recover.

Skratch Labs Energy Chews

Made with real fruit

Variety pack of SiS GO Isotonic Energy Gels in Apple, Pineapple, Lemon & Lime, Orange, and Fruit Salad flavors, designed for fast-absorbing endurance energy during training and racing.

SiS Go Gels

The world's first isotonic gel.

Skratch Labs Hydration

Hydration mix, made from Skratch.

Skratch Labs Recovery Drink Mix

Formulated with a 4:1 Carb to Protein ratio for quick recovery

Skratch Hydration

Passion fruit + Orange + Guava

Krono Energy Gels

Tasty gels made from real ingredients

Rejoy Instant Hydration

Replenishes key nutrients without the sugar.

Focused HYROX athlete pushing a weighted sled during a competition, wearing The Feed headband and black training gear.

Myprotein

Performance fuel isn’t just for endurance athletes

Krono Protein Bars

Made with Real, Natural Ingredients

Ketone-IQ™

Get an edge with KetoneIQ™

BLDR

Fuel Your Win with performance-driven nutrition

2025 Tour de Feed Pack

15 performance essentials to stay at the front of the pack.

Feed the Animals

Free Animal Bottle on orders $65

The Ultimate Strength Pack

A Complete System for Strength, Power, and Recovery

Tailwind Nutrition Blueberry Lemonade Endurance Fuel powder being poured into a bright yellow water bottle outdoors, showcasing hydration and energy support for endurance athletes.

Blueberry Lemonade is back

Limited Edition Tailwind Endurance Fuel.

SwissRX Synthesis

Clinically proven to boost strength and reduce fatigue

Podium Hydro + Salt BCAA

Clean Hydration with Electrolytes, BCAAs & AstraGin®

FitBiomics V-Nella probiotic supplement for lactic acid metabolism, fatigue reduction, and endurance support, 30-capsule box with vibrant multicolor design

Fight Fatigue with VNella

Try the world's first Lactic Acid Metabolizer for 30% off

SaltStick Fastchews

A quick burst of energy and electrolytes all in one chew

UCAN Edge Energy Gels in salted caramel, strawberry banana, and unflavored — long-lasting fuel with 0g sugar and 75+ minutes of energy

Try UCAN Edge Gels

UCAN's slow-burning, sugar-free energy.

SaltStick FastChews with caffeine bottle for fast-acting hydration

Saltstick +Caffeine

FastChews Electrolyte Tablets now with caffeine

GU Energy Gels

Choose from over 15 delicious flavors.

GU Energy Gel packets in multiple flavors including Blueberry Pomegranate, Cherry Lime, Chocolate Coconut, and Vanilla Orange

GU Roctane Gels

3x More sodium than the original.

Momentous Creatine Chews

Creapure® power on-the-go. No mixing, just results.

Spring Ultra gel placed outdoors for endurance sports fueling

HUMA Energy Gel Ultra

40g real food carbs for miles that matter

Näak energy boost bar being packed into running vest pocket during outdoor training

Näak Boost Gel

High carbs, real electrolytes, neutral taste that stays down.

RAW Essential Pre-Workout watermelon formula with reflective surface and fresh fruit

Raw Pre-Workout

Power through workouts with clean, sustained performance.

RNWY Salty Carbs

The carb-electrolyte balance your performance demands.

Nella performance probiotic by FitBiomics for digestion sleep and endurance support

Nella Probiotic

Elite-athlete strains for better sleep, energy & digestion.

UCAN Energy powdered drink mix in tropical orange and berry — 90+ minutes of sustained energy with no sugar crash

BPN GO Endurance Gels

Real food gels with 24 grams of fast burning carbs

Maurten Solid

Solid 160 simplifies fueling with a breakable, easy-to-digest format

Find your power with BPN

From creatine to electrolytes, BPN has everything you need to optimize your engine

Maurten endurance tryout pack — includes Solid C160, Drink Mix 160 and 320, and Gel 160 for complete fueling strategy

Maurten Tryout Pack

Maurten Tryout Pack: Fuel, train your gut & push limits

Cyclist drinking from a Maurten water bottle — science-based sports hydration for endurance athletes

Maurten's NEW Drink Mix

New improved formula

Maurten Gel Combo Pack

Hydrogel Technology fueling the world's best athletes

First Endurance OptygenHP

Reduce recovery time and boost performance.

Courtney Dauwalter smiling mid-race at the 2024 Hardrock 100, wearing Salomon gear and The Feed hydration vest, showcasing elite ultrarunning endurance and positive energy during the iconic mountain ultra.”

Tailwind Nutrition

Elevate endurance workouts with Tailwind Nutrition's Endurance Fuels & Recovery Mixes.

Trail athlete pouring Tailwind Nutrition Ginger Lime Endurance Fuel into a black water bottle before training, highlighting easy-to-mix hydration for sustained energy and electrolyte replenishment.

Tailwind Ginger Lime

Fresh, fast & soothing. Brought to you by Chris Blevins + Tailwind

First Endurance EFS Energy & Hydration Mix in Lemon Lime and Sour Watermelon flavors, with 1175mg electrolytes and 30g carbs per serving, ideal for endurance performance.

EFS Drink Mix

Complete electrolyte blend to fight cramps

David Roche hydrating during an endurance race, wearing a white "The Feed" bucket hat and drenched in sweat and water, holding a green handheld water bottle.

First Endurance EFS Drink Mix

The ideal blend of carbohydrates, amino acids, antioxidants, and electrolytes to fuel your workout

First Endurance Ultragen

Ultragen Recovery Drink Mix

Pillar Triple Magnesium

A quality, restful-feeling night of sleep, is only a shaker away.

Pillar Performance Ultra B Active — vitamin B supplement tablets to support energy production and metabolic performance

Pillar Ultra B Active

Contains only activated forms of FULL vitamin B complex.

Pro cyclist holding Enervit Carbo Gel and Jelly C2:1 products — high-carb energy fuel for elite performance and recovery

Enervit is Fast

The fastest fuel with Enervit.

Enervit Carbo Gel

Tadej’s favorite Mango Gel is back in stock.

Pillar Performance Collagen Repair — unflavored powder supplement for tendon and ligament strength with TENDOFORTE® peptides

Pillar Collagen Repair

Features clinically proven Tendoforte® peptides for connective tissue health.

Styrkr BAR50 endurance energy bars in assorted flavors — all-natural vegan rice bars with 50g carbohydrates per bar

Styrkr Bar50 Sample Pack

A light, chewy, and packed with carbs crispy rice treat.

Amacx Drink Gel Variety Pack

A “drinkable gel” that delivers all the carbs.

EF Pro Cycling athlete hydrating with Amacx sports drink during ride — premium cycling nutrition partner

Amacx Turbo Drink

The versatile and high-carb drink.

Skratch Hydration

Passion fruit + Orange + Guava

Styrkr Bar Sampler

One pack. Three varieties. Endless fueling options.

Pro cyclist fueling with Amacx Turbo Gel mid-race — high-performance cycling energy gel for endurance athletes

Amacx Turbo / Drink Gel Pack

Taste of two high performance gels on tap from Amacx.

Up to 46% Off New SiS

From energy gels to recovery shots—fuel every session.

Quicksilver Scientific NAD+ Gold

Help support your metabolism, energy, and brain health

Female HYROX athlete performing weighted walking lunges with a sandbag across her shoulders, wearing The Feed headband and E15 race gear.

Thorne Beta-Alanine-SR

Beta Alanine increases muscle capacity and allows you to push yourself to the next level.

Zbiotics Sugar-to-Fiber

The probiotic that turns sugar into fiber

SuckerPunch Pickle Juice

Electrolyte shots that help replenish fluids and fight muscle cramps fast.

Bonk Breaker

Energy Chews -Tastes like candy, powers like a champion.

Victus 02 During intra-activity energy gel in berry & hibiscus — 45g carbs with 2:1:1.5 fueling ratio for performance

Victus 02 During: Gel

Try all three flavors

Santa Madre Unusual Nitrous

A triple-action supplement for both high-intensity and/or long-duration efforts

Victus Before, During, and After system — complete fueling stack with pre, intra, and post-activity drink mixes and gels

Victus Nutrition

Ascent 100% Whey Protein Blend in Cookies & Cream flavor with shaker bottle — 25g clean protein for post-workout recovery

Ascent Whey Protein

Premium Native Whey

Ascent Clear Protein

Clear Whey Protein Isolate. Refreshingly light, clean recovery

The Feed Lab Creatine

Premium Creapure® at an unbeatable price.

Male athlete wearing a large tactical-style Built for Athletes backpack with a water bottle in the side pocket, posed against a bright yellow background.

Built for Athletes Bags

High-quality, functional, and durable performance gear that can take anything you throw at it.

Precision Fuel 30g carb energy gels — endurance sports fuel with clear carb labeling for optimal performance

PF 30 Gel

The most efficient way to get 30g of carbs into your system fast.

HYROX Starter Pack

Save 40% on elite nutrition for your HYROX training and race day performance

Kyoku daily superfood breakfast shake with filled shaker bottle and two black single-serve packets, optimized for athletic recovery.

Kyoku Superfood Shake

Made from 16 different superfoods

Powerbar PowerGel Original energy gels in assorted flavors — 2:1 carb blend with sodium and caffeine options

Powerbar Gels

The original Powergel

Z2 Tryout Pack

Fuel your next effort with ease.

Mortal Hydration

Fight death during you next workout

SwissRX Nitric Oxide

The longest lasting performance booster

Colorful lineup of Athletic Brewing Co non-alcoholic beers, including Run Wild IPA, Free Wave Hazy IPA, and Upside Dawn Golden Ale.

Athletic Brewing Company

Great-tasting, craft non-alcoholic beer & hop-infused sparkling waters.

Swiss RX gut health supplement lineup featuring Gut Defense, Gut Health, and Probiotic capsules for digestion and immune support.

SwissRX Gut Health Protocol

The athlete's gut fix