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UCAN

Learn about UCAN and test out some of their unique endurance-focused fuel with our Black Friday deals. UCAN Energy is designed to power long efforts with zero sugar and zero GI distress.

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Our latest insider scoops

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PILLAR Performance

Our Black Friday deals keep on rolling with PILLAR Performance. Today, we highlight this unique micro-nutrition brand aimed at supporting the needs of athletes. Enjoy BOGO 50% off and learn about PILLAR Nutrition.

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Amacx

Up next on the Black Friday brand highlights is Amacx. This European powerhouse is becoming a staple across the world for endurance athletes. Their high-performance product line was formed by athletes, for athletes.

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SwissRX

SwissRX is a spare-no-expense brand that has made high-quality supplements available and beneficial for every athlete. Today, they are the highlight of our Black Friday deals, offering a Buy 2, Get 1 Free special.

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Strykr

Today's dedicated brand is a UK-based sports nutrition company whose products are intentionally engineered for the everyday athlete. Styrkr's products are designed specifically to give athletes more energy and combat fatigue, helping athletes reach their next endurance goal.

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Ketone IQ

Black Friday starts now! We are excited to kick off our season of deals by providing a daily brand-dedicated blog for each brand we feature. From brand highlights to product deals, get it all here. Ketone IQ is on deck first!

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The Feed's Ryan Collins Wins Ultra Cycling Worlds

Ryan Collins just can't stop. He is always finding, pushing, and rewriting the limits of ultra-endurance efforts. He recently won the 6hr event at Ultra Cycling Worlds, setting a new course record. Here is Ryan's debrief of the experience and fueling lessons gained from this effort.

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What is NSF Certified for Sports?

NSF Certified for Sport. You’ve probably seen the NSF logo on many of the products you get from The Feed. It’s a small mark, but what it stands for is huge. Here is why it's such a big deal.

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Pushing the Limits of Carbs and Hydration at the Javelina 100 Mile

After a stunning day at the Leadville Trail 100, David Roche set his sights on the Javelina 100 where he could earn a Golden Ticket to the Western States 100. It wasn't just another race, it was a chance to confirm his faith in high-carb fueling and challenge the limits of what he thought was possible.