Our latest insider scoops
What Makes goBHB Different from Regular Ketones
If you research ketone supplements, you’ll find that not all the beta-hydroxybutyrate (BHB, the actual ketone) is created equal.
Caffeine vs Paraxanthine: What Athletes Need to Know
If you’re like most endurance athletes, caffeine is probably a non-negotiable part of your training. Here's what you should know about caffeine and it's interesting alternatives.
Top Products of 2025
While the year is most certainly not over, we felt it necessary to highlight some of our favorite products of 2025. These are the top products you'll find pushing boundaries, challenging the status quo, and helping athletes reach new heights.
How Magnesium Improves Sleep and Recovery for Endurance Athletes
You’ve probably seen magnesium on The Feed more times than you can count. It’s for good reasons – this mineral isn’t just another trendy supplement. It’s a legitimate game-changer for improving sleep quality and recovery for athletes who constantly push themselves.
BCAA Breakdown: What Athletes Need to Know About Branched-Chain Amino Acids
From faster recovery to reduced muscle soreness, BCAAs have proven their place in athletes’ supplement strategy. We’ll explain why.
Box Altitude Sleep Cloud & Training Cloud: The Science of Altitude Performance
The altitude training revolution isn’t coming – it’s here, and it can be in your bedroom.
Nomio: The Secret Powers of Broccoli
How broccoli sprouts became the secret weapon of elite athletes.
Do Probiotics Survive Your Stomach?
Most probiotics die before reaching your intestines. Here’s what the science says about which ones survive – and why it matters.