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Cyclist on a road with The Feed helmetRunner on a trail wearing a hydration vestTriathlete in an aero position on a bike, wearing a The Feed aero helmet

Our latest insider scoops

Human vs. Bovine Lactoferrin for Athletes: Why Source Matters for Performance

Elite athletes are ditching traditional colostrum supplements for a breakthrough that delivers 15x more bioavailable lactoferrin - here’s why effera™ technology is rewriting the rules of recovery and performance nutrition.

Tart Cherry Juice: The Science-Backed Recovery Fuel Pro Athletes Are Drinking

A dark red recovery beverage is quietly gaining attention in elite circles. Here’s why tart cherry juice deserves a spot in your nutrition playbook.

The High Price of Peak Performance: Why Ketone Supplements Cost So Much

In the world of elite athletics, every performance advantage matters. Here's why one of the most premium supplements comes with a cost.

Ketones: The Performance Fuel Elite Athletes Are Banking On

How cycling’s most controversial supplement is reshaping endurance performance and what the science really shows.

Dream Shot: Science-Based Sleep Optimization

A comprehensive analysis of The Feed’s revolutionary liquid sleep formulation.

Victus: The Simplicity of Effort

Victus and the Ritual of Before, During, and After. This is a fueling system.

The Tour de Maurten Pack

A Marathon Maestro, A Cycling Menu, and the Hydrogel Heard' Round the World

High-Roctane Fuel: GU Energy Labs

The Tour de Feed is here. We are excited to embark on a three-week journey across France, and across the amazing products at The Feed. We'll start with a highlight of GU Energy Labs Roctane line: a fleet of products designed to support your most epic battles.