Product Highlight

The microbiome might be the most exciting frontier in endurance performance. The science is still catching up, but The Feed's own David Roche is already all-in — here's why.

Have you noticed the dark red mystery drink floating around at the end of the world's biggest events? It's all about anthocyanins. This is the deep dive on what anthocyanins actually do, what the clinical literature shows, and how to dose them around training and competition.

Creatine gummies vs powder comes down to dose and consistency, not format. Creatine monohydrate is one of the most research-backed supplements in sports nutrition, but its benefits rely on your adherence. Here's how to pick the right one.

The workout gets the credit. But what you do in the 30 minutes after it determines whether that work actually sticks. Here's how to capitalize on your training.

GI distress mid-race isn't a fitness problem — it's a fueling problem. The right carb drink delivers energy without the bloating, cramping, or urgent pit stops that derail your day. The Feed stocks 300+ brands with single-serve options, so sensitive-stomach athletes can test before they commit and show up on race day with a fueling strategy they trust.

Four new products worth your attention this week, starting with Foundation — our answer to the five-tub, five-scoop morning routine that's making your counter look like a lab. Here's what's new at The Feed.

Maurten has always kept their products flavor-neutral by design. So when they decided to add taste to the equation, it wasn't arbitrary. Here's what Maurten Additions are and why they exist.

This is the story behind REJOY—and why Sebastian Sanchez's worst year produced one of the most thoughtfully formulated hydration products in endurance sports.

There's more to magnesium than meets the eye. There are a variety of forms, methods of delivery, and benefits to each. Here's how to choose the right one for you.

There's a legal, natural, easy shortcut to running faster, hurting less, and staying on the gas longer. It's been sitting behind the sports science curtain for years, but Amacx just made it worth taking.

Gels are pure fuel, but they aren't for everyone all of the time. We get it. Here are the alternatives Matt uses to hit his fueling targets without touching a traditional gel.

With all the options in the world, what does the living, breathing science experiment David Roche use? Well, he's been kind enough to share what his top six gels are — and why they are.

The old 60-gram ceiling is gone. Dual-transporter fueling changed the math on what your body can actually absorb and use per hour — and The Feed High-Carb Drink Mix is built around exactly that science. Here is what you need to know.

Athletes turn to FlyCarb BiCarrb when every second counts. With sodium bicarbonate to buffer muscle acidity and caffeinated options to fight fatigue, BiCarrb helps endurance athletes push harder, push longer, and recover faster.

Injuries are par for the course when it comes to elite endurance sport — somewhere, sometime. But when David Roche faced a serious setback and an uncertain future, he turned to two supplements that cut his recovery time substantially.

Most athletes are eating less protein than they think. Whether it's a lack of it in diet, supplement fatigue, or just not wanting another chalky shake, the gap between intake and need is real. Clear protein can make it a lot easier to actually hit your numbers.

We all want to go faster, but figuring out what actually works and what's a lot of marketing? That's the tough part. One thing is for sure — increasing your blood flow is certainly a way to get faster.

Caffeinated gum has become a go-to for athletes who need fast energy without the side effects of standard sources. Run Gum and Neuro Gum are two of the most popular options on the market — and while they solve the same problem, each one is built a little differently.

Energy gels keep you fueled during the hardest sessions, the quick workouts, and the longest efforts, but timing and type matter. This guide explains how they work, when to take them, and which ones to try.

One of the strangest—yet most promising—performance supplements seeping out of the cracks of pros is Nomio. A tiny shot that packs a punch worth 2.5kg of broccoli.

Looking for the best energy gels for running? In this article, we compare the top options by taste, ingredients, and performance so you can find the right gel for your next race.

Olive oil is nothing new — in fact, it's been a staple of the healthiest regions on Earth for centuries. Yet, its utility in the sport and performance world is.

Sodium bicarbonate has become one of endurance sports' most powerful legal performance enhancers, with the IOC itself recognizing it as such. A new UK product called FlyCarb has entered the discussion and is going to be an exciting option for bicarb supplementation.

One thing that proves a product truly works is the customer. These are the top products of the year so far, backed by data that shows you all are coming back for them again and again. Some are exactly what you'd expect, and a few might surprise you.