Product Highlight

June had a theme and I didn't plan it: find out what holds up under pressure. With summer in full swing, we're finding out which products are holding their own and what our athletes are really made of.

The summer heat is on, which means your fueling plan may need a little tuning. Hotter training can change both your needs and your products. We froze 25+ gels to find out which ones will transform your training and which ones you should avoid.

You wouldn't think that the two most influential products of 2026 would come from plain old veggies. Here are the products leading the charge on performance gains and what you should know about them.

The right water bottle depends on what you're doing with it. A lightweight race bidon built for cage fit and high flow at 25 mph is a different tool than a vacuum-insulated steel bottle designed to keep your drink cold across a full workday. This guide covers the best options across cycling, everyday carry, and everything in between.

One of the key elements of summer training is keeping yourself hydrated and cool. Two things that make or break a good day. We've got some tricks to help you keep your bottles colder longer.

When the armband heart rate monitor emerged, it started to change the game for data tracking and training theory. Here's why you should switch to an armband for heart rate tracking and how to use that info to train better.

Heat doesn't just make training and racing uncomfortable — it actively slows you down. Understanding why is the first step to doing something about it and performing under that stress.

When it comes to health and performance, sleep is the number one thing we can benefit from. However, if you are struggling to get the consistent quality you need and have tried "all the things", it just might be your cortisol.

Every hard training day comes down to two questions: what does your body need going in, and what does it need once you've emptied the tank? KA-EX, a Swiss brand, built two drinks for exactly those two moments.

Many athletes are pushing their carb intake higher and higher, chasing performance improvements. One of the biggest missing pieces, though, is fiber intake. Here's why it's the key to unlocking big benefits from big fueling strategies.

50,000 athletes were competing at Hyrox in NYC last week. It's got me thinking about performance — and what actually moves the needle. Here are my top picks from the front lines.

We have been reaching out to our HPT athletes recently to get honest feedback on what they're using, why they're using it, and how they think it can help the rest of us. Here's what Michaela Thompson has experienced with Amacx this season.

Two launches this week. One is something I've wanted to drink every day for years but couldn't find. The other is me admitting I missed something about Foundation the first time. Check it out.

Lauren Stephens races professionally, coaches athletes through EF Coaching, and has spent years keeping her supplement list deliberately short. When she does add something to her routine, it's worth paying attention to. Here's what she's experienced from First Endurance OptygenHP.

Fueling is just one piece of performance. The athletes I see at the highest level right now are the ones paying attention to the full picture — recovery, sleep, tissue health, muscle preservation. Here's what that looks like in practice, and how to make it easy.

The microbiome might be the most exciting frontier in endurance performance. The science is still catching up, but The Feed's own David Roche is already all-in — here's why.

Have you noticed the dark red mystery drink floating around at the end of the world's biggest events? It's all about anthocyanins. This is the deep dive on what anthocyanins actually do, what the clinical literature shows, and how to dose them around training and competition.

Creatine gummies vs powder comes down to dose and consistency, not format. Creatine monohydrate is one of the most research-backed supplements in sports nutrition, but its benefits rely on your adherence. Here's how to pick the right one.

The workout gets the credit. But what you do in the 30 minutes after it determines whether that work actually sticks. Here's how to capitalize on your training.

GI distress mid-race isn't a fitness problem — it's a fueling problem. The right carb drink delivers energy without the bloating, cramping, or urgent pit stops that derail your day. The Feed stocks 300+ brands with single-serve options, so sensitive-stomach athletes can test before they commit and show up on race day with a fueling strategy they trust.

Four new products worth your attention this week, starting with Foundation — our answer to the five-tub, five-scoop morning routine that's making your counter look like a lab. Here's what's new at The Feed.

Maurten has always kept their products flavor-neutral by design. So when they decided to add taste to the equation, it wasn't arbitrary. Here's what Maurten Additions are and why they exist.

This is the story behind REJOY—and why Sebastian Sanchez's worst year produced one of the most thoughtfully formulated hydration products in endurance sports.

There's more to magnesium than meets the eye. There are a variety of forms, methods of delivery, and benefits to each. Here's how to choose the right one for you.