Product Highlight

Ultra Running sensation and all-around performance expert, David Roche, shares his experience with Maurten's Bicarb System: the revolutionary performance hack making waves at the top of the sport.

The supplement world can be a curious place sometimes. Here are the unusual supplements that have earned their place in athletes' routines through real-world results that go beyond the marketing claims.

There is no denying the struggle when it comes to muscle mass, strength building, and recovery with age. However, this new peptide is rewriting the script and unlocking progress that I thought was impossible.

We all know what we should be taking isn't complicated, but the problem is consistency. That's why I built Formulas: the daily essentials you actually need, in a format you'll actually use (and benefit from).

All that training and fueling can come with a price tag: bloating. It's not your fault; it's the result of pushing high-carb fueling and stressing our bodies. That is why we are so excited about this product.

There's one question we keep getting: "What should I be taking?" If we had to boil it down to one thing and one thing only, this is it. Meet Formulas.

From finding the right hydration to streamlining supplements, here's what I'm most excited about going into 2026.

This is everything you need in one pour. Foundation solves the problems killing your consistency: too many products, too much hassle, and routines that fall apart when you travel. Check out why Foundation is a game-changing supplement.

While the year is coming to a close, we wanted to highlight some of our favorite products of 2025. These are the top products you'll find pushing boundaries, challenging the status quo, and helping athletes reach new heights.

Fa la la lalling to sleep. Give the gift that keeps on giving this holiday season — better sleep. Here is how to thrive this Christmas and help those you love feel better.

High-carb fueling impacts performance and improves training capacity, unlike anything else. The only downside? It can cause a bit of a scene at the gut level. Here's what you can do to keep your gut happy.

With the holidays right around the corner, we put your questions to the test and assembled a gifting guide. From high-performance tech to recovery-enhancing gear, here are the best gift ideas for the athlete in your life.

There's a lot of noise around the deals this shopping season — but if you do anything, don't skip over these trends. This is what is making waves in 2025 and will be big going into next year.

Black Friday has stretched well beyond a week and the chaos is real this year. But the best part? The deals are here to stay — they won't get better by waiting.

The right morning routine can make or break your entire day, and I've spent years dialing in the small details that actually matter. From the socks I slide on first thing to the breakfast shake that keeps me fueled until afternoon, here are the products I genuinely can't live without.

New research shows endurance athletes actually need more protein—not less—and most powders are well within safe limits. Here's what you should know about lead an protein powders.

Legal peptides have entered endurance sports, promising enhanced recovery and bulletproof joints. What are legal peptides? What do they do for us? Here’s what the research says.

If you research ketone supplements, you’ll find that not all the beta-hydroxybutyrate (BHB, the actual ketone) is created equal.

If you’re like most endurance athletes, caffeine is probably a non-negotiable part of your training. Here's what you should know about caffeine and it's interesting alternatives.

You’ve probably seen magnesium on The Feed more times than you can count. It’s for good reasons – this mineral isn’t just another trendy supplement. It’s a legitimate game-changer for improving sleep quality and recovery for athletes who constantly push themselves.

From faster recovery to reduced muscle soreness, BCAAs have proven their place in athletes’ supplement strategy. We’ll explain why.

The altitude training revolution isn’t coming – it’s here, and it can be in your bedroom.

How broccoli sprouts became the secret weapon of elite athletes.

Most probiotics die before reaching your intestines. Here’s what the science says about which ones survive – and why it matters.