Product Highlight

Gels are pure fuel, but they aren't for everyone all of the time. We get it. Here are the alternatives Matt uses to hit his fueling targets without touching a traditional gel.

With all the options in the world, what does the living, breathing science experiment David Roche use? Well, he's been kind enough to share what his top six gels are — and why they are.

The old 60-gram ceiling is gone. Dual-transporter fueling changed the math on what your body can actually absorb and use per hour — and The Feed High-Carb Drink Mix is built around exactly that science. Here is what you need to know.

Athletes turn to FlyCarb BiCarrb when every second counts. With sodium bicarbonate to buffer muscle acidity and caffeinated options to fight fatigue, BiCarrb helps endurance athletes push harder, push longer, and recover faster.

Injuries are par for the course when it comes to elite endurance sport — somewhere, sometime. But when David Roche faced a serious setback and an uncertain future, he turned to two supplements that cut his recovery time substantially.

Most athletes are eating less protein than they think. Whether it's a lack of it in diet, supplement fatigue, or just not wanting another chalky shake, the gap between intake and need is real. Clear protein can make it a lot easier to actually hit your numbers.

We all want to go faster, but figuring out what actually works and what's a lot of marketing? That's the tough part. One thing is for sure — increasing your blood flow is certainly a way to get faster.

Caffeinated gum has become a go-to for athletes who need fast energy without the side effects of standard sources. Run Gum and Neuro Gum are two of the most popular options on the market — and while they solve the same problem, each one is built a little differently.

Energy gels keep you fueled during the hardest sessions, the quick workouts, and the longest efforts, but timing and type matter. This guide explains how they work, when to take them, and which ones to try.

One of the strangest—yet most promising—performance supplements seeping out of the cracks of pros is Nomio. A tiny shot that packs a punch worth 2.5kg of broccoli.

Looking for the best energy gels for running? In this article, we compare the top options by taste, ingredients, and performance so you can find the right gel for your next race.

Olive oil is nothing new — in fact, it's been a staple of the healthiest regions on Earth for centuries. Yet, its utility in the sport and performance world is.

Sodium bicarbonate has become one of endurance sports' most powerful legal performance enhancers, with the IOC itself recognizing it as such. A new UK product called FlyCarb has entered the discussion and is going to be an exciting option for bicarb supplementation.

One thing that proves a product truly works is the customer. These are the top products of the year so far, backed by data that shows you all are coming back for them again and again. Some are exactly what you'd expect, and a few might surprise you.

Ultra Running sensation and all-around performance expert, David Roche, shares his experience with Maurten's Bicarb System: the revolutionary performance hack making waves at the top of the sport.

The supplement world can be a curious place sometimes. Here are the unusual supplements that have earned their place in athletes' routines through real-world results that go beyond the marketing claims.

There is no denying the struggle when it comes to muscle mass, strength building, and recovery with age. However, this new peptide is rewriting the script and unlocking progress that I thought was impossible.

We all know what we should be taking isn't complicated, but the problem is consistency. That's why I built Formulas: the daily essentials you actually need, in a format you'll actually use (and benefit from).

All that training and fueling can come with a price tag: bloating. It's not your fault; it's the result of pushing high-carb fueling and stressing our bodies. That is why we are so excited about this product.

There's one question we keep getting: "What should I be taking?" If we had to boil it down to one thing and one thing only, this is it. Meet Formulas.

From finding the right hydration to streamlining supplements, here's what I'm most excited about going into 2026.

This is everything you need in one pour. Foundation solves the problems killing your consistency: too many products, too much hassle, and routines that fall apart when you travel. Check out why Foundation is a game-changing supplement.

While the year is coming to a close, we wanted to highlight some of our favorite products of 2025. These are the top products you'll find pushing boundaries, challenging the status quo, and helping athletes reach new heights.

Fa la la lalling to sleep. Give the gift that keeps on giving this holiday season — better sleep. Here is how to thrive this Christmas and help those you love feel better.