Just Landed At The Feed
15 new products added in the past 30 days
truefuels CoreCtrl™
An 8-day taurine loading protocol paired with a full electrolyte spread, shown to trigger earlier sweat onset and reduce heat storage during exercise. One serving daily for 8 days leading into hot-weather races or training blocks.
Our Take
Heat is one of the biggest limiting factors in performance. Your pace holds, then effort starts feeling harder as heat pulls blood away from working muscles to cool your skin. CoreCtrl loads a high dose of taurine over eight days before your race, linked in a 2024 study to earlier sweat onset, a higher whole-body sweat rate, and reduced heat storage during exercise. Potassium, calcium, magnesium, and Himalayan rock salt replace what heat-driven sweat strips away fastest, keeping muscle contraction and nerve signaling steady as your core temperature climbs. One serving daily for eight days, final dose on race morning. See more details
Nerd Belt NBreverse Running Belt
The NBreverse puts your bottle, phone, gels, and keys on your back so your front stays clear. Squeeze the pouch to swap the 550 ml bottle mid-run. Fits waists 25 to 41 inches. Zero bounce, any pace.
Our Take
Mile 18 of a marathon and you need a gel. With a standard front-loaded belt, you're unzipping and fishing around while your form falls apart. The NBreverse moves everything to your back. The squeeze pouch lets you pull or replace the included 550 ml bottle without slowing down, and there's room for a 750 ml bottle when the run calls for more fluid. Four to six gels, a dedicated phone compartment, and a key hook each have their own spot so you grab what you need in one motion. The strap adjusts to fit waists from 25 to 41 inches and the belt locks to the small of your back. Tested at any pace, it stays put. Load it up the night before, tighten until snug, and go. See more details
Curie Clean Deodorant Stick
Aluminum-free deodorant stick that glides on smooth, with no residue on dark kit. Triethyl citrate handles odor without blocking sweat. Cocoa butter, aloe, and vitamin E keep it gentle on skin that sees friction every training week.
Our Take
You want a deodorant that holds up through a long session, glides on smooth, and doesn’t leave white streaks on your dark kit. Curie skips the aluminum entirely, using a plant-derived deodorizer called triethyl citrate to control odor while you sweat the way you normally do. The water-soluble formula goes on clean and washes out with normal laundering, so jerseys and base layers stay streak-free. Cocoa butter, aloe, chamomile, and vitamin E keep it gentle on underarm skin that deals with friction and heat all week. Apply two to three strokes to clean, dry skin and let it air dry before you dress. See more details
SANTAMADRE Lactate 60 Gel
Glucose and fructose transporters cap out around 120g carbs per hour. Lactate 60 adds 60 millimoles of lactate through a separate gut pathway, reaching working muscles in 15 minutes. 40g carbs per gel, 250mg sodium. Available in OFF CAF and 100 CAF.
Our Take
You're 90 minutes into a race and your gut is already handling all the glucose and fructose it can process. That's exactly when Lactate 60 earns its spot. Lactate crosses the gut wall through monocarboxylate transporters, a completely separate set of channels, so the 60 millimoles per gel go to work without competing with your carbohydrate traffic. It reaches your muscles in about 15 minutes, twice as fast as fructose and three times faster than glucose. The 40g of carbs splits evenly between glucose and fructose to use both gut pathways at once. Take one right after your warm-up, then repeat every 40 minutes once you're past the first hour. Practice at race intensity before race day, and choose OFF CAF or 100 CAF based on your caffeine plan. See more details
Intervel Performance Pouches
Nicotine-free oral pouch with green tea caffeine, cordyceps, and taurine for focus and endurance. Works in minutes, zero water needed. Built for athletes managing physical and mental output in the same session.
Our Take
Mid-race, thirty miles in, your legs are fine but your head starts negotiating. That's where Intervel earns its place. Each pouch delivers green tea caffeine alongside cordyceps and taurine, targeting both focus and energy production at the same time. Slip it under your upper lip 10 to 15 minutes before your start, your hardest interval, or any moment that demands a sharp mind and a working body. No gut load, no water, no gear to fumble with. Fully nicotine-free, built as a performance tool from the start. Cool Mint, Orange Guava, Lemon Lime. Keep a few in your race kit. See more details
Integrative Therapeutics® Theracumin® HP
Standard curcumin passes through you. Theracurmin HP uses water-dispersible technology to deliver 27x the blood exposure of curcumin powder. 600mg per two-capsule serving. No black pepper extract needed.
Our Take
You finish a hard downhill race or a brutal leg day and the real damage shows up 48 hours later. Strength is gone, quads are wrecked, and you're hobbling around for days. Curcumin has solid research behind it for muscle recovery, but standard curcumin absorbs so poorly that most of it never reaches your blood. Theracurmin HP breaks curcumin into tiny particles and disperses them in a water-friendly form, producing 27x the blood exposure compared to curcumin powder in a human study. In a placebo-controlled trial, athletes who took it before and 12 hours after hard eccentric work saw reduced strength loss and lower creatine kinase levels, the enzyme that leaks out of damaged muscle tissue. Two capsules a day, 600mg total. See more details
Therabody CryoTherm™ Palm
Your palms are one of the body's most efficient heat vents. CryoTherm Palm pulls heat out between sets to lower core temp and delay fatigue. Three cold levels, built-in stopwatch, 1.14 lb cordless. Rest smarter, come back stronger.
Our Take
You're two sets deep and your grip is already going. That's core temperature doing its thing, and your palms are where you can actually fight back. The CryoTherm Palm uses the dense network of blood vessels in your palms to pull heat out of your body fast. Hold it for 1 to 3 minutes between sets and the built-in stopwatch handles the timing so you stay focused. In a lifting study, athletes kept 7% more grip strength by the end of the session and reported lower perceived effort on sets two through four. Three cold levels let you dial it to the room, 46°F for brutal conditions, up to 61°F for a controlled gym. It also runs heat or contrast mode, cold on one side and heat on the other, which matters when you're warming up on a cold sideline. USB-C rechargeable, 1.14 lb, fits in your bag without thinking about it. See more details
Ciele ACBeanie - 2
The moment you stop moving, your sweat-soaked head loses heat fast. The ACBeanie 2 is 90% merino and 10% cashmere — soft, heavy, and built for the cooldown, drive home, and the rest of your winter day.
Our Take
You finish a hard winter run, pull off your damp running hat in the parking lot, and the cold hits your head immediately. The ACBeanie 2 is what you pull out of your jacket pocket right then. Ciele built this specifically as a recovery beanie — 90% merino and 10% cashmere knit into a heavy, plush layer that holds heat around your head while your core temperature settles back down. The engineered ribbing does real work here, releasing enough heat to keep things comfortable as your output drops, so it stays warm without going stuffy. The cashmere is the detail that earns its price. After miles in a damp technical hat, this thing feels genuinely luxurious against your skin. Woolmark certified for fiber content and performance, and machine washable so you can actually wear it. See more details
Huel Black Edition
When training runs six days a week, real meals get skipped and protein gaps stack up fast. Huel Black Edition fixes that in 60 seconds: 40g plant protein, 27 vitamins and minerals, 15g net carbs per serving. Chocolate, Vanilla, and Strawberry Banana.
Our Take
Five AM alarm, trainer set up, kit laid out, and zero time to cook a real breakfast before the first interval. That's where Huel Black Edition earns its place. Two scoops in a shaker with 14 ounces of cold water gives you 40 grams of pea and brown rice protein, a complete amino acid profile without any dairy or soy, and 27 essential vitamins and minerals. Carbs stay around 15 grams per serving because tapioca does the work instead of the heavier carbohydrate load in the standard formula, so it sits clean before an evening session. Nine to eleven grams of fiber and fats from flaxseed, sunflower, and coconut round out a meal that actually counts as one. Mix it the night before if you need to. Pack a pre-measured scoop for a hotel room or a race lot. It keeps things simple on the days when nothing else does. See more details
SwissRX Vitamin D 1000 IU
Pre-dawn runs and winter trainer blocks mean minimal sun exposure. One capsule delivers 25 mcg of D3, the same form your skin makes, to support bones, immune function, and muscle strength through every training block.
Our Take
You're three months into winter base and the sun sets before you finish your cooldown. Your skin makes vitamin D from sunlight, but that process shuts down when you're indoors, layered up, or slathered in sunscreen on outdoor rides. SwissRX Vitamin D 1,000 IU gives you 25 mcg of D3 per capsule, the cholecalciferol form your body actually recognizes, to keep levels steady when daylight disappears. That matters because D3 supports calcium and phosphorus absorption, the minerals your skeleton relies on during high volume weeks. It also backs immune function and muscle strength when hard days stack up. Take one capsule with a fat-containing meal each day and the absorption improves. Build the habit in fall and carry it straight through spring. See more details
Andros Sport Ultra Gummies
25g fast-absorbing carbs and 5 B-vitamins in a caffeine-free strawberry gummy made with real fruit purée. Glucose-fructose blend absorbs through two gut pathways. Eat one-handed between breaths, no unwrapping or squeezing required.
Our Take
Gummies earn their spot on days a gel is too fast and a bar takes more work than you need mid-effort. Ultra Gummies deliver 25g of carbohydrate from a glucose-fructose blend, absorbing through two separate gut pathways instead of backing up on one, plus five B-vitamins supporting the metabolic steps that turn carbs into usable energy. Real strawberry and apple purée carry the flavor, no artificial colors, no caffeine to stack on top of the rest of your plan. One serving every 30 minutes past the hour mark, eaten in a few chews without slowing down. See more details
SaltStick Electrolyte Gummies
When you're at a trailhead or airport gate and mixing a drink isn't happening, two Raspberry Lemonade gummies deliver 160 mg of all five sweat minerals alongside whatever water you're already carrying. Soft chew, no caffeine, fits anywhere.
Our Take
You're about to head out for a run and your hydration mix is sitting on the kitchen counter. Two SaltStick Gummies fix that. Each serving covers all five sweat minerals: 60 mg sodium, 50 mg chloride, 36 mg potassium, 10 mg calcium, and 6 mg magnesium. That's a real electrolyte profile, not just sodium. The 6 g of carbs are light enough to take anytime. Chew them before you head out, mid-run when you're topping off, or after a long flight where you forgot to drink enough. Heavy sweaters grinding out multi-hour efforts will want a higher-sodium product alongside these, but for everyday training, travel, and warm weather top-ups, toss the bottle in your vest pocket and forget about it until you need it. See more details
Swiftwick Vision Quarter Crew
Quarter crew sock built to stay where you put it. Y-heel, seamless toe box, and Fiber First nylon wick moisture through long runs. Available in pink, periwinkle blue, and white. 96% nylon, 4% spandex.
Our Take
You're eight miles in and you can feel the sock creeping toward your heel. That's the run now. Swiftwick engineered the Vision Quarter Crew to eliminate that. The Y-shaped heel locks the sock against your foot's actual contour, and the seamless toe box removes the friction that starts small and compounds over miles. Fiber First nylon pulls moisture off your skin while a channeled upper vents heat across the top of your foot. Medium cushioning absorbs impact underfoot. The scalloped cuff adds color without sacrificing the moderate compression that keeps everything in place. Throw them in the machine cold, dry low, and they're ready for tomorrow. See more details
Polar Loop Gen 2
No screen, no notifications, no noise. The Polar Loop Gen 2 runs 8 days on a charge and tracks HRV, sleep, and 24/7 heart rate so you can see exactly how recovered you are before your next session syncs to Strava, TrainingPeaks, and more.
Our Take
You finished a hard block and feel okay, but okay is not a training plan. The Polar Loop Gen 2 gives you actual numbers to work with: nightly HRV, a Nightly Recharge score, and Training Load Pro that compares each session's strain against what your body can currently absorb. The Gen 3.5 optical sensor runs around the clock, the battery holds 8 days, and there is 4 weeks of onboard memory if you forget to sync. No screen means you wear it through sleep without thinking about it. Toss it in the pool too, rated to 30 meters. Check the Polar Flow app in the morning and know whether today is a go day or a dial it back day. See more details
Built Puff Protein Bar
16g of protein in a soft, marshmallowy bar that tastes like a treat. Collagen and whey isolate blend supports muscle recovery and joints. No prep, no refrigeration. Grab one post-workout or when dessert wins.
Our Take
You finish a hard session and you want something sweet. A shake works but the blender is at home, and the gas station options are basically candy with a protein label slapped on. Built Puff gives you 16g of protein from a collagen and whey isolate blend in a bar that genuinely tastes like a marshmallow treat. Collagen does real work here too, supporting connective tissue and joints, so this goes beyond just hitting your protein number. Toss one in your gym bag or jersey pocket. Eat it within 30 to 60 minutes of training to catch the recovery window, or just reach for it when dessert is calling but you still want the day to count. See more details
Garmin Enduro™ 4
Built for 100-mile efforts. The Enduro 4 runs up to 120 hours on GPS or 320 hours with solar, in a 66g titanium and Power Sapphire case. Grade-adjusted pacing, TopoActive maps, and 64GB storage. Your watch won't be what slows you down.
Our Take
You're at mile 80 of a 100-miler. It's 2am, your headlamp is dimming, and your watch dies. That's the Enduro 4's entire reason for existing. On a single charge it records up to 120 hours of GPS. Add solar and that number jumps to 320 hours, which covers almost any race calendar imaginable. The 66g case runs a 1.4-inch memory-in-pixel display that stays readable in direct sun without draining the battery. Course Planner lets you build your aid station strategy and cut-off times before the gun goes off. On trail, NextFork and Up Ahead keep you on route without stopping to dig through menus. Grade-adjusted pace keeps your plan intact when climbs slow your splits. Use Max Battery mode for anything going past 24 hours, keep the lens toward daylight during your hiking sections, and let it work. See more details
Numin Cognitive Support
Numin targets glutamate buildup in the prefrontal cortex — the actual mechanism behind afternoon mental decline. Clinically tested: 43% fewer cognitive errors, 11.2% better decision accuracy, 6+ hours of sustained focus. Zero caffeine.
Our Take
It's 2pm. Training was solid, work started strong, and now your brain feels like it's running through mud. That's not weakness — that's glutamate accumulation in the prefrontal cortex, the part of your brain handling every judgment call and strategy decision all day long. Numin was built specifically around that mechanism. In a peer-reviewed trial published in Frontiers in Nutrition (2025), participants saw 43% fewer cognitive errors and 11.2% better decision accuracy over 6+ hours with no caffeine involved. The formula combines Rhodiola rosea, Curcugen, L-Tyrosine, MSM, and Crominex 3+ to clear neural buildup and keep glucose flowing to your prefrontal cortex. Mix one stick with 8 to 12 oz of cold water, 30 to 60 minutes before your hardest mental window. Most people feel it clearly by day 4 or 5. The real tell is the days you skip it. See more details
Superoot Immunity Drink Mix
1,000mg vitamin C, six organic roots, and three electrolytes in one stick. Built for training blocks and travel weeks when your immune system takes the hardest hits. Caffeine-free, mix in 6 to 8oz of cold water daily.
Our Take
You're three weeks into a build block, flying to a race, sharing water at aid stations, and sleeping in a hotel. Your immune system is already under load from the training, and then you add everything else on top. Superoot stacks six organic roots into one daily stick: beet for nitric oxide and blood flow, ginger and turmeric with black pepper to support digestion and calm inflammation, maca for steady stress resilience without the stimulant effect, ginseng to help your body adapt across a long season, and carrot for beta-carotene and vitamin A. The whole thing runs on 1,000mg of vitamin C, which is over 1,100% of your daily value, the nutrient that gets burned fastest during hard training and travel. Three electrolytes handle the hydration side at a maintenance dose. Mix one stick in cold water daily, start a few days before a flight or race weekend, and keep it going through any high-volume block. See more details
HUNY Bee Energized Gel
Pure organic raw honey does the work here. Each 25g packet delivers a natural 1:1 glucose to fructose ratio, 220mg of electrolytes, and zero synthetic ingredients. Classic Boost 50 adds 50mg of natural green tea caffeine when you need the lift.
Our Take
Three hours into a long ride, your gut starts talking back. That's usually a sign the carb blend you're running is overwhelming one absorption pathway. HUNY sidesteps that entirely because honey already runs close to a 1:1 glucose to fructose ratio, meaning your gut uses two separate absorption routes instead of hammering one. Every 25g packet is four ingredients: organic raw honey, sea salt, potassium chloride, and magnesium glycinate. That's 220mg of electrolytes covering sodium, potassium, and magnesium together, the full picture of what a sweaty session actually pulls from you. Run Classic every 30 to 45 minutes for steady fuel. Grab Classic Boost 50 before an early start or when the legs go heavy for 50mg of natural green tea caffeine. Stack them together as the effort builds. See more details
Edge Nutrition Max Hydration
When solid food stops working and gels turn your stomach, you need liquid calories that actually deliver. One scoop of Hydro Max puts 170 calories, 41g carbs, and 710mg sodium into 20oz of water. Built for the back half of long days.
Our Take
Four hours into a race, your gut starts rejecting everything. Gels feel wrong, chewing takes effort you don't have, and your sodium needs have climbed well past what a standard hydration mix covers. Hydro Max is what you reach for at that point. One scoop into 20oz of water gives you 170 calories, 41 grams of carbohydrate from organic cane sugar and maltodextrin, and 710 milligrams of sodium alongside potassium, calcium, and magnesium. That carb load is more than four times what Edge's standard Hydro Fuel mix delivers. Nothing extra to carry or stack alongside it. Mix one scoop in your bottle starting around hour four of efforts that run long. See more details
Instant Hydration Premium Electrolyte Mix
Water alone won't fix a mineral deficit. This mix covers sodium, potassium, magnesium, and calcium in one 10-calorie stick, sweetened with stevia and monk fruit. Available in multiple flavors. Zero sugar, zero gut issues.
Our Take
You hammer a hot two-hour ride, drink plenty, and still wake up with a dull headache. That's a mineral gap, not a fluid gap. Sweat pulls sodium, potassium, magnesium, and calcium out of you fast, and most single-mineral mixes barely touch it. Each stick delivers all four, with sodium sourced from Sel Gris hand-harvested French sea salt for a broader mineral profile than standard table salt. Magnesium comes in as bisglycinate chelate, which sits far easier on the stomach than the oxide form most brands cut corners with. At 10 calories a stick, it fits inside any training day without touching your fuel math. Mix one stick into 16 to 24 oz of cold water, drink it before or during training, and add a second on long or unusually hot days. See more details
Shokz OpenRun Air 2
Bone conduction that actually sounds good. OpenRun Air 2 runs a PremiumPitch 3.0 dual-coil driver for stronger bass and cleaner highs, all at 26.4g with full situational awareness kept intact. IP67 rated for whatever the weather throws at you.
Our Take
You're two miles into a trail run when a mountain biker comes up fast behind you. Sealed earbuds would have left you clueless. But cheap bone conduction sounds like you're listening through a tin can. OpenRun Air 2 threads that needle with a PremiumPitch 3.0 driver built on an all-metal, dual-coil structure and a thinner vibration plate. The result is real bass and clear highs, none of the buzzing rattle older bone conduction is notorious for. The frame weighs 26.4 grams and sits over 9 percent smaller than the original OpenRun, with the balance point shifted forward so it stays pressed against your cheekbone at pace instead of bouncing around. IP67 dust and water resistance handles the mud and rain. Before a loud race start, flip on Volume Boost Mode in the Shokz app. Seat the transducers against your cheekbones first, then fit your hat or helmet over them. See more details
SiS Clear Whey Shot
Skip the shake. Each 100ml shot delivers 20g of fast-absorbing Arla BLG whey with zero thickness or milky texture. Knock it back in seconds post-training. Fits a jersey pocket. No shaker, no powder, no mess.
Our Take
You finish a hard session and the last thing you want is a thick, chalky shake sitting in your stomach. This is the answer to that. SiS packs 20g of whey protein from Arla BLG into a 100ml shot that goes down in one go, clear and light, not milky. The BLG processing keeps it see-through while still delivering the essential amino acids your muscles need after a hard effort. Twist the cap, drink it in the parking lot, done. Toss one in your jersey pocket before a ride or drop a few in your bag for the week. Works post-training or as a protein top-up between meals when you need the grams but a full meal is not happening. Up to two shots per day. See more details
Puori E+ Electrolytes+
600mg sodium, 300mg potassium in a 2:1 ratio, plus 60mg absorbable magnesium bisglycinate. Restores what an ordinary day drains, not just a training day. No stimulants, sweetened with stevia. One sachet daily in 17–34oz of water.
Our Take
You wake up flat before your first coffee even though you slept eight hours, or land after a flight with a headache water alone won't touch. That traces back to minerals your body lost while you weren't paying attention. Puori E+ pairs 600mg sodium with 300mg potassium in a 2:1 ratio, then adds 60mg of absorbable magnesium bisglycinate, so three core minerals work together instead of sodium carrying the load alone. Sodium comes from unrefined Himalayan salt, sweetened with stevia, no stimulants. Mix one sachet into cold water first thing in the morning, or whenever heat, travel, or a long day pulls extra fluid and sodium from your system. See more details
COROS Pace 4 Pro
At 38g with a 1.47" AMOLED screen hitting 3,500 nits, the PACE 4 Pro delivers full on-watch mapping and 60 GPS hours without the bulk. Titanium bezel, sapphire glass, 4th gen optical HR. Built for the athlete who needs more from a training watch.
Our Take
You're 8 miles into an unfamiliar trail and your watch is showing a dotted line into the void. The PACE 4 Pro renders real global maps directly on the watch, backed by twice the RAM of the standard PACE 4, so you get actual streets and trail lines on demand. The 3,500 nit AMOLED display stays readable at high noon or before sunrise, and the titanium bezel with sapphire glass takes the knocks a full season of training delivers. At 38 grams, you stop noticing it by mile two. Sixty GPS hours in HIGH mode and 21 days of daily use mean race week doesn't require a charging strategy. Add dual-frequency GPS, 5-channel PPG heart rate, overnight HRV, and voice control and this watch covers the whole picture. Download your maps in the COROS app before you head out and you're ready to go anywhere. See more details
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