Just Landed At The Feed
20 new products added in the past 30 days
SaltStick Electrolyte Gummies
When you're at a trailhead or airport gate and mixing a drink isn't happening, two Raspberry Lemonade gummies deliver 160 mg of all five sweat minerals alongside whatever water you're already carrying. Soft chew, no caffeine, fits anywhere.
Our Take
You're about to head out for a run and your hydration mix is sitting on the kitchen counter. Two SaltStick Gummies fix that. Each serving covers all five sweat minerals: 60 mg sodium, 50 mg chloride, 36 mg potassium, 10 mg calcium, and 6 mg magnesium. That's a real electrolyte profile, not just sodium. The 6 g of carbs are light enough to take anytime. Chew them before you head out, mid-run when you're topping off, or after a long flight where you forgot to drink enough. Heavy sweaters grinding out multi-hour efforts will want a higher-sodium product alongside these, but for everyday training, travel, and warm weather top-ups, toss the bottle in your vest pocket and forget about it until you need it. See more details
Swiftwick Vision Quarter Crew
Quarter crew sock built to stay where you put it. Y-heel, seamless toe box, and Fiber First nylon wick moisture through long runs. Available in pink, periwinkle blue, and white. 96% nylon, 4% spandex.
Our Take
You're eight miles in and you can feel the sock creeping toward your heel. That's the run now. Swiftwick engineered the Vision Quarter Crew to eliminate that. The Y-shaped heel locks the sock against your foot's actual contour, and the seamless toe box removes the friction that starts small and compounds over miles. Fiber First nylon pulls moisture off your skin while a channeled upper vents heat across the top of your foot. Medium cushioning absorbs impact underfoot. The scalloped cuff adds color without sacrificing the moderate compression that keeps everything in place. Throw them in the machine cold, dry low, and they're ready for tomorrow. See more details
Polar Loop Gen 2
No screen, no notifications, no noise. The Polar Loop Gen 2 runs 8 days on a charge and tracks HRV, sleep, and 24/7 heart rate so you can see exactly how recovered you are before your next session syncs to Strava, TrainingPeaks, and more.
Our Take
You finished a hard block and feel okay, but okay is not a training plan. The Polar Loop Gen 2 gives you actual numbers to work with: nightly HRV, a Nightly Recharge score, and Training Load Pro that compares each session's strain against what your body can currently absorb. The Gen 3.5 optical sensor runs around the clock, the battery holds 8 days, and there is 4 weeks of onboard memory if you forget to sync. No screen means you wear it through sleep without thinking about it. Toss it in the pool too, rated to 30 meters. Check the Polar Flow app in the morning and know whether today is a go day or a dial it back day. See more details
Built Puff Protein Bar
16g of protein in a soft, marshmallowy bar that tastes like a treat. Collagen and whey isolate blend supports muscle recovery and joints. No prep, no refrigeration. Grab one post-workout or when dessert wins.
Our Take
You finish a hard session and you want something sweet. A shake works but the blender is at home, and the gas station options are basically candy with a protein label slapped on. Built Puff gives you 16g of protein from a collagen and whey isolate blend in a bar that genuinely tastes like a marshmallow treat. Collagen does real work here too, supporting connective tissue and joints, so this goes beyond just hitting your protein number. Toss one in your gym bag or jersey pocket. Eat it within 30 to 60 minutes of training to catch the recovery window, or just reach for it when dessert is calling but you still want the day to count. See more details
The Feed Lab Creatine Chews
Daily creatine without the powder mess. Five chews deliver the full 5g dose of creatine monohydrate your body needs. NSF Certified for Sport. Watermelon and Raspberry Punch. Fits in a jersey pocket. No shaker required.
Our Take
You know you should be taking creatine. The research is decades deep and the 5g daily dose is settled science. But a scoop and shaker is one more thing to manage, and skipping days kills the whole point. Five Feed Lab Creatine Chews go in your pocket, taste like candy in Watermelon or Raspberry Punch, and give you the full 5g of creatine monohydrate in under a minute. NSF Certified for Sport means every batch is tested and clean. Take them before the ride, after the run, at breakfast. The timing matters less than the consistency. Rest days included. See more details
Garmin Enduro™ 4
Built for 100-mile efforts. The Enduro 4 runs up to 120 hours on GPS or 320 hours with solar, in a 66g titanium and Power Sapphire case. Grade-adjusted pacing, TopoActive maps, and 64GB storage. Your watch won't be what slows you down.
Our Take
You're at mile 80 of a 100-miler. It's 2am, your headlamp is dimming, and your watch dies. That's the Enduro 4's entire reason for existing. On a single charge it records up to 120 hours of GPS. Add solar and that number jumps to 320 hours, which covers almost any race calendar imaginable. The 66g case runs a 1.4-inch memory-in-pixel display that stays readable in direct sun without draining the battery. Course Planner lets you build your aid station strategy and cut-off times before the gun goes off. On trail, NextFork and Up Ahead keep you on route without stopping to dig through menus. Grade-adjusted pace keeps your plan intact when climbs slow your splits. Use Max Battery mode for anything going past 24 hours, keep the lens toward daylight during your hiking sections, and let it work. See more details
Numin Cognitive Support
Numin targets glutamate buildup in the prefrontal cortex — the actual mechanism behind afternoon mental decline. Clinically tested: 43% fewer cognitive errors, 11.2% better decision accuracy, 6+ hours of sustained focus. Zero caffeine.
Our Take
It's 2pm. Training was solid, work started strong, and now your brain feels like it's running through mud. That's not weakness — that's glutamate accumulation in the prefrontal cortex, the part of your brain handling every judgment call and strategy decision all day long. Numin was built specifically around that mechanism. In a peer-reviewed trial published in Frontiers in Nutrition (2025), participants saw 43% fewer cognitive errors and 11.2% better decision accuracy over 6+ hours with no caffeine involved. The formula combines Rhodiola rosea, Curcugen, L-Tyrosine, MSM, and Crominex 3+ to clear neural buildup and keep glucose flowing to your prefrontal cortex. Mix one stick with 8 to 12 oz of cold water, 30 to 60 minutes before your hardest mental window. Most people feel it clearly by day 4 or 5. The real tell is the days you skip it. See more details
Superoot Immunity Drink Mix
1,000mg vitamin C, six organic roots, and three electrolytes in one stick. Built for training blocks and travel weeks when your immune system takes the hardest hits. Caffeine-free, mix in 6 to 8oz of cold water daily.
Our Take
You're three weeks into a build block, flying to a race, sharing water at aid stations, and sleeping in a hotel. Your immune system is already under load from the training, and then you add everything else on top. Superoot stacks six organic roots into one daily stick: beet for nitric oxide and blood flow, ginger and turmeric with black pepper to support digestion and calm inflammation, maca for steady stress resilience without the stimulant effect, ginseng to help your body adapt across a long season, and carrot for beta-carotene and vitamin A. The whole thing runs on 1,000mg of vitamin C, which is over 1,100% of your daily value, the nutrient that gets burned fastest during hard training and travel. Three electrolytes handle the hydration side at a maintenance dose. Mix one stick in cold water daily, start a few days before a flight or race weekend, and keep it going through any high-volume block. See more details
HUNY Bee Energized Gel
Pure organic raw honey does the work here. Each 25g packet delivers a natural 1:1 glucose to fructose ratio, 220mg of electrolytes, and zero synthetic ingredients. Classic Boost 50 adds 50mg of natural green tea caffeine when you need the lift.
Our Take
Three hours into a long ride, your gut starts talking back. That's usually a sign the carb blend you're running is overwhelming one absorption pathway. HUNY sidesteps that entirely because honey already runs close to a 1:1 glucose to fructose ratio, meaning your gut uses two separate absorption routes instead of hammering one. Every 25g packet is four ingredients: organic raw honey, sea salt, potassium chloride, and magnesium glycinate. That's 220mg of electrolytes covering sodium, potassium, and magnesium together, the full picture of what a sweaty session actually pulls from you. Run Classic every 30 to 45 minutes for steady fuel. Grab Classic Boost 50 before an early start or when the legs go heavy for 50mg of natural green tea caffeine. Stack them together as the effort builds. See more details
Edge Nutrition Max Hydration
When solid food stops working and gels turn your stomach, you need liquid calories that actually deliver. One scoop of Hydro Max puts 170 calories, 41g carbs, and 710mg sodium into 20oz of water. Built for the back half of long days.
Our Take
Four hours into a race, your gut starts rejecting everything. Gels feel wrong, chewing takes effort you don't have, and your sodium needs have climbed well past what a standard hydration mix covers. Hydro Max is what you reach for at that point. One scoop into 20oz of water gives you 170 calories, 41 grams of carbohydrate from organic cane sugar and maltodextrin, and 710 milligrams of sodium alongside potassium, calcium, and magnesium. That carb load is more than four times what Edge's standard Hydro Fuel mix delivers. Nothing extra to carry or stack alongside it. Mix one scoop in your bottle starting around hour four of efforts that run long. See more details
Instant Hydration Premium Electrolyte Mix
Water alone won't fix a mineral deficit. This mix covers sodium, potassium, magnesium, and calcium in one 10-calorie stick, sweetened with stevia and monk fruit. Available in multiple flavors. Zero sugar, zero gut issues.
Our Take
You hammer a hot two-hour ride, drink plenty, and still wake up with a dull headache. That's a mineral gap, not a fluid gap. Sweat pulls sodium, potassium, magnesium, and calcium out of you fast, and most single-mineral mixes barely touch it. Each stick delivers all four, with sodium sourced from Sel Gris hand-harvested French sea salt for a broader mineral profile than standard table salt. Magnesium comes in as bisglycinate chelate, which sits far easier on the stomach than the oxide form most brands cut corners with. At 10 calories a stick, it fits inside any training day without touching your fuel math. Mix one stick into 16 to 24 oz of cold water, drink it before or during training, and add a second on long or unusually hot days. See more details
Shokz OpenRun Air 2
Bone conduction that actually sounds good. OpenRun Air 2 runs a PremiumPitch 3.0 dual-coil driver for stronger bass and cleaner highs, all at 26.4g with full situational awareness kept intact. IP67 rated for whatever the weather throws at you.
Our Take
You're two miles into a trail run when a mountain biker comes up fast behind you. Sealed earbuds would have left you clueless. But cheap bone conduction sounds like you're listening through a tin can. OpenRun Air 2 threads that needle with a PremiumPitch 3.0 driver built on an all-metal, dual-coil structure and a thinner vibration plate. The result is real bass and clear highs, none of the buzzing rattle older bone conduction is notorious for. The frame weighs 26.4 grams and sits over 9 percent smaller than the original OpenRun, with the balance point shifted forward so it stays pressed against your cheekbone at pace instead of bouncing around. IP67 dust and water resistance handles the mud and rain. Before a loud race start, flip on Volume Boost Mode in the Shokz app. Seat the transducers against your cheekbones first, then fit your hat or helmet over them. See more details
SiS Clear Whey Shot
Skip the shake. Each 100ml shot delivers 20g of fast-absorbing Arla BLG whey with zero thickness or milky texture. Knock it back in seconds post-training. Fits a jersey pocket. No shaker, no powder, no mess.
Our Take
You finish a hard session and the last thing you want is a thick, chalky shake sitting in your stomach. This is the answer to that. SiS packs 20g of whey protein from Arla BLG into a 100ml shot that goes down in one go, clear and light, not milky. The BLG processing keeps it see-through while still delivering the essential amino acids your muscles need after a hard effort. Twist the cap, drink it in the parking lot, done. Toss one in your jersey pocket before a ride or drop a few in your bag for the week. Works post-training or as a protein top-up between meals when you need the grams but a full meal is not happening. Up to two shots per day. See more details
Puori E+ Electrolytes+
600mg sodium, 300mg potassium in a 2:1 ratio, plus 60mg absorbable magnesium bisglycinate. Restores what an ordinary day drains, not just a training day. No stimulants, sweetened with stevia. One sachet daily in 17–34oz of water.
Our Take
You wake up flat before your first coffee even though you slept eight hours, or land after a flight with a headache water alone won't touch. That traces back to minerals your body lost while you weren't paying attention. Puori E+ pairs 600mg sodium with 300mg potassium in a 2:1 ratio, then adds 60mg of absorbable magnesium bisglycinate, so three core minerals work together instead of sodium carrying the load alone. Sodium comes from unrefined Himalayan salt, sweetened with stevia, no stimulants. Mix one sachet into cold water first thing in the morning, or whenever heat, travel, or a long day pulls extra fluid and sodium from your system. See more details
COROS Pace 4 Pro
At 38g with a 1.47" AMOLED screen hitting 3,500 nits, the PACE 4 Pro delivers full on-watch mapping and 60 GPS hours without the bulk. Titanium bezel, sapphire glass, 4th gen optical HR. Built for the athlete who needs more from a training watch.
Our Take
You're 8 miles into an unfamiliar trail and your watch is showing a dotted line into the void. The PACE 4 Pro renders real global maps directly on the watch, backed by twice the RAM of the standard PACE 4, so you get actual streets and trail lines on demand. The 3,500 nit AMOLED display stays readable at high noon or before sunrise, and the titanium bezel with sapphire glass takes the knocks a full season of training delivers. At 38 grams, you stop noticing it by mile two. Sixty GPS hours in HIGH mode and 21 days of daily use mean race week doesn't require a charging strategy. Add dual-frequency GPS, 5-channel PPG heart rate, overnight HRV, and voice control and this watch covers the whole picture. Download your maps in the COROS app before you head out and you're ready to go anywhere. See more details
Nordic Naturals Magnesium Gummies
300mg magnesium citrate in a blueberry-lavender gummy, built for muscular relaxation, normal sleep, and a balanced mood. Also supports cardiovascular function. Three gummies daily, no pills required.
Our Take
Winding down after a long training day gets harder when your body is still running short on the mineral it needed all day to let your muscles relax. Magnesium Gummies deliver 300mg of magnesium citrate in a blueberry-lavender chew for anyone who would rather end the day with a gummy than swallow another capsule. Magnesium plays a role in muscular relaxation, normal sleep, a balanced mood, and cardiovascular function, and most diets fall short of covering it consistently. Three gummies daily with food, often taken in the evening as part of a wind-down routine. See more details
Good Bacteria Rotating Synbiotic
A weekly-rotating blend of prebiotic fiber, live probiotic strains, and a postbiotic compound across a 28-day cycle, built to reintroduce microbial variety a single daily capsule can't. No fridge needed. One sachet daily in water or a shake.
Our Take
Most probiotics deliver the same handful of strains every single day, which does little to reintroduce the variety your gut lost from processed food and years of over-sterilized living. Rotating Synbiotic shifts weekly across a 28-day cycle, from a gentler entry blend to a higher-count peak week to a recalibration phase, exposing your gut to a broader range of microbes than a static capsule can. Each sachet also includes 3g of prebiotic fiber to feed the bacteria you're introducing. Unflavored, no fridge required. Mix one sachet into water or your morning shake, and plan on three full cycles before judging results. See more details
Cheribundi Sleep Tart Cherry + Magnesium
320mg magnesium glycinate plus a concentrated tart cherry base in a 2oz shot, no melatonin and no grogginess the next morning. Covers 76% of your daily magnesium value. Take 20 minutes before bed, no fridge or mixing needed.
Our Take
Sleep is where your actual recovery happens, and poor sleep undercuts everything else you did that day. Cheribundi Sleep skips melatonin entirely, delivering 320mg of magnesium glycinate instead, which covers 76% of your daily value and pairs magnesium with glycine for better absorption and easier digestion than cheaper forms. That combination helps your nervous system downshift after a heavy training load instead of leaving you tired but wired. The same tart cherry base from Cheribundi's Recovery shot adds antioxidant support on top. Two ounces, no fridge, no mixing. Drink it 20 minutes before bed. See more details
Veloforte MagnesiumPro
375mg elemental magnesium from four bioavailable forms — Malate, Glycinate, Taurate, and Aquamin — covering energy, relaxation, and muscle function at once. Turmeric, ginger, and Bioperine included. Three capsules daily.
Our Take
Long training weeks pull more out of you than glycogen and sodium. Heavy sweat losses, disrupted sleep, and muscle tightness all point back to magnesium, involved in well over 300 biochemical processes in the body. Most magnesium supplements use one form the gut struggles to absorb. MagnesiumPro blends four — Malate for energy, Glycinate for relaxation, Taurate for cellular function, and Aquamin for electrolyte balance — delivering 375mg elemental magnesium. Turmeric and ginger are paired with Bioperine, which is clinically studied for improving curcumin uptake. Three capsules daily, whether that's morning, post-training, or wind-down. See more details
Carbs Fuel Bicarb
Sodium bicarb works — if it doesn't wreck your stomach first. Enteric capsules bypass stomach acid and release in your small intestine, cutting the bloating and gas. Pre-portioned pouches at 15g, 20g, and 25g matched to body weight. No mixing required.
Our Take
You're 600m into an 800m repeat and your legs are gone. That burning shutdown is hydrogen ions accumulating faster than your blood can buffer them, and it forces you to slow before you're actually out of energy. Sodium bicarbonate raises your blood's buffering capacity so you can hold that pace deeper into the red. The problem has always been getting it into your system without the gas and cramping that comes from raw powder reacting in your stomach. These enteric capsules resist stomach acid and release intact in your small intestine, where your body can actually absorb it. Take one pre-portioned pouch, 15g, 20g, or 25g based on your weight and bicarb experience, with a full glass of water 90 to 120 minutes before your effort. If you're new to it, start at 0.2 g/kg and build toward 0.4 g/kg over a few sessions. See more details
Ciele GOCap SC - Field - Capital RC
ROCstop ripstop holds its shape, COOLmatic MIKRAmesh fights sweat and odor, UPF +40 covers the brim. Built to go from a morning run straight into your whole day without needing a swap. Recycled fabric, adjustable fit, M/L.
Our Take
Most caps aren't built for the whole day, just the workout. The sweatband holds onto yesterday's run and by week two it's the cap you reach past. The GOCap SC Field is different. ROCstop ripstop gives the front and back panels real structure that holds through sweat and repeated folding into a bag. COOLmatic MIKRAmesh covers the top and sides, pulling sweat away and resisting odor so it doesn't turn into something you dread grabbing. UPF +40 on the brim adds sun protection without changing the fit. Recycled fabric, adjustable back closure, M/L. Wear it from your morning run straight into errands without swapping caps. See more details
The Pre-Check Pack
Airports are germ minefields. The Pre-Check Pack handles bathroom stops, hand sanitation, and high-touch surface wipes in one pocket-sized kit. 3 flushable Butt Napkins, 2 hand sanitizing wipes, 2 surface wipes. No water needed.
Our Take
You sit down, the tray table is sticky, the bathroom was out of paper, and the hand sanitizer dispenser on the wall is empty. That's a normal travel day. The Pre-Check Pack fits all three fixes into something smaller than your passport wallet. Three plant-based Butt Napkins that are certified flushable and built to survive a porta-john or airplane stall. Two hand wipes that eliminate 99.99% of germs with no sink required. Two surface wipes for the armrests, buckle, and door handles you'll touch for the next four hours. Everything is individually wrapped and made in the USA. Toss it in your carry-on pocket, race bag, or glove box and forget it's there until you actually need it. See more details
Z2 LoadUp High Energy Gel
40g carbs and 100mg sodium in a thinner, faster-flowing gel built to go down without water. Dual maltodextrin-fructose blend splits absorption across two gut pathways. Caffeinated version available. Take every 30 minutes during long efforts.
Our Take
Z2 LoadUp moves through your hardest training and racing moments without slowing you down. The maltodextrin and fructose blend splits at roughly 1 to 0.8, running through two separate gut transporters so you can take in more carbohydrate per hour without overwhelming your stomach. The thinner texture clears your mouth on its own, no water needed, so you take it mid-stride or mid-pedal-stroke without stopping. Each sachet delivers 40g of carbs and 100mg of sodium from trisodium citrate, which dissolves clean instead of sitting as grit. A 100mg caffeine version is also available for when you want the extra edge. See more details
Quicksilver Scientific Quinton® Totum
Sport for training, Nite for overnight — a two-part seawater mineral system delivering 78 minerals from a French marine protocol used for over a century. Informed Sport certified, no fillers, no added sugar.
Our Take
Sweat drains more than water, it drains the minerals your muscles and nervous system run on, and recovery has the same problem overnight. Quinton Totum is a two-part seawater system built on a French marine-therapy protocol from 1897. Sport stays hypertonic with 210mg sodium and 26mg magnesium for fast absorption around training. Nite gets diluted into an isotonic blend with 76mg sodium and 9mg magnesium for gentle overnight rehydration. 78 minerals, no fillers, Informed Sport certified. Sport before, during, and after training, Nite straight from the pack before bed. See more details
Skratch Labs Hydration Sport Mix
Dr. Allen Lim built this for pro cyclists sick of sugary sports drinks. Real fruit, less sugar, more sodium matched to sweat loss. Non-GMO, gluten-free, vegan. One scoop in 12–16oz water, 1–2 servings per hour of hard exercise.
Our Take
Dr. Allen Lim got tired of watching pro cyclists get sick from sports drinks loaded with sugar and artificial junk, so he built Skratch Labs in his own kitchen. This Sport Hydration mix runs 4% less sugar with a higher sodium electrolyte profile matched to what you actually lose in sweat. Two carbohydrate types, glucose and fructose, speed fluid and fuel delivery together. Real fruit, non-GMO, gluten-free, vegan. One scoop in 12–16oz of water, 1–2 servings per hour of hard effort. See more details
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