
Most creatine stops at muscle. Qualia Creatine+ goes further. Two premium forms of creatine plus sea salt electrolytes for better cellular uptake. 5g daily supports ATP output, faster recovery, and mental clarity under load.
Your brain runs on creatine too. Most formulas ignore that. Qualia Creatine+ combines two trademarked forms — micronized creatine monohydrate and magnesium creatine chelate — for more complete ATP regeneration than a single-source formula. Sea salt electrolytes shuttle creatine into both muscle and brain cells more efficiently, supporting focus and cognitive endurance on heavy training days when your body and brain are both under load. One scoop daily, any time, no loading phase required. Give it two to three weeks to fully saturate and you will notice the difference in both your training and your thinking. See more details

Cool your palms, cool your core. The Narwhals use your body's built-in heat radiators—your palms—to drop core temp, speed heart rate recovery, and keep you training harder, longer. No batteries. Ready in 60 seconds.
Your palms aren't just hands—they're your body's most efficient heat-exchange surfaces, wired with specialized vessels designed to offload core heat fast. The Narwhals by Apex Cool Labs are engineered to hit the precise 50–60°F sweet spot where palm cooling actually works. Too cold and your vessels constrict, shutting everything down. Their Cool-Not-Cold® packs maintain the right range for 2+ hours. Freeze the packs, add room-temp water, and go. No charging, no moving parts—just effective thermoregulation used by D1 coaches, NHL players, and elite endurance athletes. See more details

Perimenopause affects everything — sleep, mood, recovery, body composition. Thorne's daily formula supports hormonal balance, stress response, and metabolic health so active women can keep training and feeling their best.
Perimenopause isn't just a phase — it's a full-system shift. Hormones fluctuate, sleep gets disrupted, recovery feels harder, and body composition can change even when nothing else does. Thorne Perimenopause Complete is built for active women navigating exactly that. Targeted botanicals support hormonal balance and relief from hot flashes and mood swings. Adaptogenic ingredients help regulate cortisol and sharpen mental clarity. Metabolic support helps your training and nutrition still translate into results. Two capsules daily, taken with food. Consistent use over several weeks delivers the best results — pair it with strength training and quality sleep for maximum impact. See more details

Pre-workout without the powder, scoops, or shaker bottle. Smash Gummies deliver caffeine, L-citrulline, beta-alanine, and L-theanine in 2–4 chews. Fast-acting energy and focus in ~20 minutes. Just grab and go.
Pre-workouts work — the format is just annoying. Smash Pre-Workout Gummies fix that. Take 2–4 gummies and you get the real deal: 50mg caffeine per gummy, L-theanine to smooth the energy curve and kill the jitters, L-citrulline and beta-alanine for blood flow and endurance, and glycerol for muscle pump. No crash. No chalky residue. Kicks in within 20–30 minutes. Toss them in your gym bag, travel kit, or desk drawer and you'll actually use them consistently — which is the whole point. Start with 2 to assess tolerance. 4 gummies = 200mg caffeine, so don't say we didn't warn you. See more details

Pediatrician-formulated hydration built on the WHO's gold-standard ORS framework. Coconut water, pink Himalayan salt, zero sugar, zero artificial anything. A fruit punch flavor kids actually want to drink.
Most kids' sports drinks are just sugar water with food dye. Cure Kids is the opposite. Formulated with pediatricians and based on the WHO's Oral Rehydration Solution framework — the same clinical standard shown to hydrate as effectively as an IV — it delivers real electrolytes from coconut water powder and pink Himalayan salt. Zero added sugar. Zero artificial sweeteners. Sweetened with organic stevia and monk fruit instead. Fruit punch flavor kids will ask for again. Third-party tested for heavy metals and allergens, Non-GMO Verified, Gluten-Free, Vegan, Kosher, and safe for ages 1 and up. One packet, 16 oz of water, done. See more details

One scoop. 20+ plant-powered ingredients. Pro Greens + Reds fills the fruit and vegetable gaps hard-training athletes miss daily — supporting digestion, antioxidant defense, immunity, and recovery. Especially on travel days.
Even disciplined athletes don't get enough fruits, vegetables, and phytonutrients every day — and hard training, travel, and busy schedules make it worse. Pro Greens + Reds is built to fill those gaps. One 10g scoop delivers 20+ plant-powered ingredients, prebiotic fibers, and digestive enzymes that support nutrient absorption, reduce bloating, and protect cells from the oxidative stress intense training creates. High-ORAC grape extracts and nutrient-dense greens and reds support antioxidant capacity and immune resilience — exactly when your training is pushing your body hardest. Mix into water, juice, or your morning shake. One scoop, every day, done. See more details

Hydration isn't about water volume. It's about replacing what you actually lose through sweat. 500mg sodium, 72 ionic trace minerals, and fulvic acid to get it all into your cells. Zero sugar, zero crash.
Most hydration drinks stop at sodium and potassium and call it done. Salty goes deeper. 72 ionic trace minerals from Pink Himalayan Salt and evaporated coconut water replenish the full spectrum of what serious athletes lose through sweat. Fulvic acid acts as the delivery system, shuttling minerals directly into your cells rather than straight to your kidneys. 500mg sodium targets what you lose most. Zero sugar means no GI distress and no interference with carbs from gels and bars. Mix one serving in 16 to 20oz of water before training, sip through long efforts, and use it post-workout to accelerate recovery. See more details

Amacx Recovery Shake delivers exactly what the science calls for — 30g of carbohydrates and 20g of whey protein in a proven carb-to-protein ratio, designed to enhance your post-exercise recovery.
What you do in the 30 minutes after a hard session determines your next one. Your muscles need two things fast: carbs to reload glycogen and protein to rebuild tissue. Amacx Recovery Shake delivers exactly that—30g carbs and 20g whey protein in the proven ratio, with a dual-carb blend that hits two gut pathways simultaneously for faster uptake than any single-source formula. What EF Pro Cycling and Team Visma drink the second they cross the finish line. See more details

NAD+ levels drop nearly 50% by the time you hit 40. That decline is behind the low energy, slower recovery, and brain fog you've been chalking up to "just getting older." This is the fix—and it actually reaches your cells.
Most NAD supplements are a waste of money. They get destroyed in your gut before ever reaching your cells. Quicksilver's NAD+ Platinum is different—their liposomal delivery system mimics your body's own transport mechanism, driving NMN directly into your cells where it actually works. NMN is the only direct precursor to NAD, meaning your body uses it to rebuild NAD levels back to where they were in your younger years. This formula goes further by adding Resveratrol, Quercetin, and B vitamins to supercharge the whole longevity cycle. More energy, sharper focus, faster recovery. Made in Boulder. Refrigerate on arrival. See more details

Hard training destroys your gut lining. Every long run, hot ride, back-to-back day—your intestinal barrier breaks down and immunity dips. First-milking bovine colostrum repairs it. 3g of the real thing. Nothing stripped out.
Here's what most athletes ignore until it's too late. Hard training blocks suppress your immune system and break down your gut lining simultaneously—right when you can least afford it. Cowboy Colostrum addresses both. First-milking, full-fat, unstripped bovine colostrum from U.S. grass-fed cows collected within 24 hours of calving—when bioactive concentration is at its absolute peak. Immunoglobulins protect your gut barrier. Natural growth factors accelerate muscle repair between sessions. 3g per serving, no fillers, no watered-down doses. Mix it into your morning coffee. Tastes like vanilla creamer. Commit to 4-6 weeks and your gut, immunity, and recovery will all show it. See more details

Hard training wrecks your gut. Energy tanks, immunity dips, and high-carb fueling gets harder to tolerate. Thorne Complete Biotic repairs it from every angle — prebiotic, probiotic, and postbiotic in one no-water stick pack.
Most gut products attack one problem. Complete Biotic attacks three simultaneously. The prebiotic clears out bad bacteria to make room for the good stuff. The probiotic is spore-forming — meaning it's naturally armored to survive stomach acid and actually arrive where it needs to go. The postbiotic supports immune function directly at the gut lining, where a huge portion of your immune system lives. One stick pack, no water, no refrigeration. Toss a few in your race bag and your gut health routine travels with you. Consistency is what makes this work — daily, any time of day. See more details

25g of pure whey protein isolate. Zero carbs, zero sugar, zero fat, zero lactose. Unflavored so it disappears into your coffee, smoothie, or oats without changing the taste. Just the protein your muscles are screaming for.
Most protein powders sneak in sugars, fillers, and lactose you don't need. Isopure strips all of it out. Ultra-filtered whey protein isolate processed to over 90% protein by weight means faster absorption and virtually no digestive stress, even if dairy usually gives you trouble. 25g of complete protein per scoop plus 20 vitamins and minerals including Vitamin C, Zinc, and electrolytes to replace what you lost. Unflavored version mixes into anything without changing the taste. Stir it into morning oats, add it to your post-ride smoothie, or shake it with water in 30 seconds. Simple, clean, effective. See more details

Creatine works. The problem is consistency. Powder tubs are bulky, gritty, and easy to skip. Four gummies hits the clinically supported 5g daily dose. Clean label, vegan, 3rd party tested. No scoops, no shaker, no excuses.
Every serious athlete should be taking 5g of creatine daily. Most aren't consistent because the format gets in the way. Smash solves that. Four gummies, any time of day, no shaker bottle required. Creatine monohydrate is the most researched form available and Smash uses a pure 3rd party tested version with no proprietary blends or filler. It works by helping your muscles regenerate ATP faster between hard efforts, sustain higher outputs longer, and protect muscle tissue during heavy training loads. Research also supports cognitive function late in races when your brain needs to stay sharp. Give it 3 to 4 weeks of consistent daily use to feel the difference. See more details

Bone conduction audio that keeps your ears open so you hear your music and your surroundings at the same time. IPX8 waterproof, Bluetooth 5.3, 6 hours of battery. Built specifically for run, ride, and swim.
Most headphones block out the world and that is a problem on roads and trails. The TRI RUN transmits audio through your cheekbones directly to your inner ear, bypassing your ear canals entirely. Your ears stay open. You hear your playlist and the car coming up behind you at the same time. IPX8 waterproof protection handles sweat, rain, surf, and paddle splashes without issue. Bluetooth 5.3 connects to your phone or watch, the built-in mic takes calls mid-run, and the wrap-around neckband stays locked in place on technical descents and tempo efforts. Six hours of battery per charge. Pair, wear, go. See more details

1.6 lbs. 5 speeds. USB-C charging. The Hypervolt Go 3 is the percussion massager that actually fits in your gym bag — quiet enough for a hotel room, powerful enough to get into tired muscles for real.
Recovery doesn't stop when you're traveling and neither should your tools. The Go 3 is Hyperice's most travel-ready massager — 5 speed settings from gentle warm-up activation to deep post-workout flush, two attachments including the new Wedge for hard-to-reach spots, and 4 hours of battery on a single USB-C charge. QuietGlide technology keeps it at 55 dB — hotel room approved. Premium carry case included in the box. TSA-friendly, FSA/HSA eligible. Meaningful upgrade over the Go 2 with more speeds, more battery, and better attachments. This one actually earns a permanent spot in your race bag. See more details

When your run turns into an all-day adventure your gear needs to keep up. 15 liters of organized storage, included 1.5L bladder, and a fit system that stays locked in from mile one to mile twenty-plus. At just 8 oz.
Built for athletes who refuse to choose between going light and going long. The QuickStart 15L fits a 22 to 45 inch chest range with adjustable side and front straps that cinch everything down until the vest moves with you, not against you. Two expandable front mesh pockets hold 20oz flasks within reach so you never break stride. Seven exterior pockets mean a place for everything. Ripstop back panel dries fast after sweaty climbs. Mesh shoulder panels keep airflow moving on long efforts. Load the bladder, dial in the fit, and get out of your way. That is the whole point of this vest. See more details

The gap between your current performance and your ceiling is happening at the cellular level. Three liposomal formulas — Creatine, NAD+, and Curcumin with Resveratrol — targeting energy, power, and recovery together.
Most supplements never make it to where the work happens. Rho wraps Creatine, NAD+, and Curcumin with Resveratrol in liposomal delivery — protective fat-based spheres that survive digestion and absorb at the cellular level where standard powders fall short. Creatine regenerates ATP for explosive efforts and supports mental clarity. NAD+ keeps your mitochondria converting food into usable energy, which hard training depletes faster than most athletes realize. Curcumin and Resveratrol manage the inflammatory load that accumulates session after session. Take all three every morning. The compounding benefits build over weeks. 11x CrossFit Games athlete Noah Ohlsen noticed the difference fast. See more details

Hard training floods your body with free radicals that drive inflammation and slow recovery. Drop one tablet in water, drink it down. Molecular hydrogen is the smallest molecule in existence — it gets inside your mitochondria where nothing else reaches.
Most antioxidants never make it to where the real damage happens. Molecular hydrogen is different. It's the smallest molecule in existence, which means it passes straight through cell membranes and into your mitochondria — the actual energy engines of your muscle cells — and neutralizes the most damaging free radicals at the source. Research on elite swimmers showed significantly faster muscle recovery between back-to-back hard sessions. Drop one tablet in 12–16oz of still water, let it dissolve, drink immediately. On heavy training days run 2–3 tablets. No stimulants, no sugar, nothing extra. See more details

Most pre-workouts hit like a sledgehammer then leave you wrecked. Thorne pairs 200mg natural caffeine with L-Theanine, 5g L-Citrulline, and Beta-Alanine. Sharp focus, real pump, zero crash. Trusted by 100+ pro sports teams.
Here's what most athletes get wrong about pre-workout. It's not about the biggest caffeine hit — it's about giving your body the right tools to perform smarter and cleaner. Thorne pairs 200mg natural caffeine with L-Theanine to smooth out the edge — sharp focus without jitters or the afternoon collapse. 5g L-Citrulline floods muscles with oxygen. 3.2g Beta-Alanine buffers the acid buildup that forces you to back off. 600mg Alpha GPC locks in the mind-muscle connection. NSF Certified for Sport, tested against 300 banned substances. Start with 1 scoop, 15–30 minutes before your session. See more details

Shallow, fragmented sleep kills recovery. Arrae Sleep calms your nervous system and supports your body's natural sleep cycle — no melatonin, no sedative hangover. Wake up rebuilt, not foggy.
Most sleep aids override your natural rhythm and leave you groggy. Arrae Sleep works differently — it gently calms the nervous system so your body does what it already knows how to do. GABA quiets neural activity to start the sleep process. Chamomile, valerian root, and hops support deeper REM cycles. Holy basil balances the nighttime cortisol spikes that wake you up at 2am. Zero melatonin means zero hormonal disruption and no morning fog. Two capsules an hour before bed. Use it nightly during heavy training blocks or lean on it when travel throws your routine off completely. See more details

Saddle sores don't care how fit you are. Premax is a male-specific formula with Borage Oil, Neem Oil, and Tea Tree — matched to men's skin pH. What Team Jayco AlUla trusts for Grand Tour stages.
Most chamois creams are generic unisex formulas that sit on top of your skin and feel like grease. Premax is different. Male-specific pH matching means it actually absorbs properly and performs longer through heat, humidity, and big miles. Borage Oil replenishes the skin barrier under friction. Neem Oil keeps skin balanced through hours of saddle contact. Coconut-derived triglycerides reduce friction without the slippery residue. Tea Tree and Aloe keep everything calm. Apply 5–10ml directly to skin before your ride — more for longer efforts or hot conditions. Official chamois cream of Team Jayco AlUla. See more details

The first wearable recovery boot. Normatec compression + targeted heat therapy while you move. Slip them on before training, walk your warmup, arrive ready. Trusted by Olympic sprinters and NFL quarterbacks.
Traditional compression boots are great — if you have 30 minutes to sit still. The Hyperice Hyperboot fixes that. Born from Nike and Hyperice's collaboration, it delivers the same sequential Normatec compression that makes recovery boots legendary, plus HyperHeat technology that drives warmth deep into your feet and ankles — all while you're mobile. Slip them on 15–20 minutes before training, handle your warmup, prep your gear, and arrive at the start line already activated. Three levels of heat and compression, controlled via the heel or the Hyperice app. Battery-powered with USB-C charging. IP54 splash-resistant for travel days and hotel rooms. Recovery that finally works on your schedule. See more details

30g of clean protein with zero lactose, zero fillers—one ingredient. Beef protein naturally delivers the collagen amino acids whey completely misses. Your muscles AND your joints recover. Dissolves clean into coffee or oatmeal.
If dairy protein wrecks your gut mid-training block, this is your answer. Promix Grass-Fed Beef Isolate delivers 30g of complete protein per serving—but here's what makes it genuinely different. Beef protein is naturally rich in glycine, proline, and hydroxyproline, the exact amino acids that form collagen and connective tissue. Every serving rebuilds muscle AND supports the tendons and ligaments taking a beating in training. Whey can't say that. Neither can plant protein. EU grass-fed, grass-finished, single ingredient on the label. Stirs clean into hot coffee too. See more details

You wake up dehydrated every single morning. Plain water doesn't fix that. Six electrolytes, apple cider vinegar, and Himalayan sea salt in one stick. Zero sugar. Tear, pour, done. Your body actually starts firing.
Here's what most people miss about morning hydration. Plain water doesn't replace the minerals you lost overnight just from breathing and sleeping. Your muscles and brain are already running a deficit before you've done anything. Morning Routine fixes that with six essential electrolytes, apple cider vinegar for gut support, and Himalayan sea salt delivering 70 trace minerals—not just sodium. Zero sugar, three organic ingredients, nothing else. One stick in 16oz of cold water takes 30 seconds. It's the simplest upgrade to your morning routine that actually makes a difference before your first training session. See more details

Digging through a chaotic drop bag while the clock ticks is a race killer. Nine internal pockets, dedicated shoe compartment, waterproof tarpaulin. Built by ultrarunners who've been exactly where you are.
Aid station time is race time. Western States, UTMB, and Leadville athletes use the Crew Drop One because it cuts 3-5 minutes per stop — and when you're chasing cutoffs or PRs, that math matters. Nine elastic mesh pockets let you organize exactly how your brain works. Nutrition in one corner, headlamp and batteries in another, dry socks ready to grab. Dedicated external-access shoe compartment keeps muddy footwear away from clean gear. 500D waterproof tarpaulin survives being thrown in trucks and dragged through mud. 26 liters. 2 lbs. Adjustable shoulder strap. Built bomber, organized perfectly. See more details

Most running vests make you choose between breathability and bounce-free fit. Nerd Belt spent two years and tested 12 prototypes to prove you don't have to. Built for the 1 to 3 hour effort where you need just enough.
The front fastening system cinches significantly tighter than anything else on the market, eliminating vertical movement even at race pace. The back is a single ultra-thin mesh layer instead of the stacked multi-layer construction that traps heat in most vests. One thin layer means better airflow, a cooler core, and less energy spent on thermoregulation. Rear pocket holds a spray jacket, 10 gels, and a bar simultaneously without bounce. Two 500ml soft flasks included and sit deeper than industry standard so they stay put on downhills. Zero chafe confirmed in shirtless testing at 60-plus minutes. If you are between sizes, go smaller. See more details

Coffee and protein shake in one. Jot delivers 170mg of caffeine + 25g of whey protein isolate — smooth like a latte, no crash, no extra steps. Protein slows caffeine absorption for 3–4 hours of steady energy.
Most mornings don't have time for coffee AND a protein shake. Jot Protein Coffee fixes that. Two ingredients — premium coffee and pure whey protein isolate, nothing artificial, no added sugar — engineered to taste like a latte and work like a recovery tool. The 25g of whey isolate slows caffeine absorption so your 170mg hits steadier and lasts 3–4 hours instead of spiking and crashing. You also get all nine essential amino acids including 5.5g of BCAAs to drive muscle protein synthesis within 20–30 minutes of drinking. One drink replaces your morning coffee and your post-workout shake. Mix 2 scoops with 8–12oz of water or milk and go. See more details

500mg of pure dietary nitrate in a 60ml shot. No measuring, no guessing at nitrate content, no massive volumes of juice. What Team Visma uses before major stages. Take 2.5 hours before your effort and go.
Endurance athletes have known about beets for years. The problem was always the format — massive volumes of juice with inconsistent nitrate content and a stomach that did not always cooperate. Amacx fixes that. Standardized 15:1 concentrated beetroot extract delivers exactly 500mg of dietary nitrate in a 60ml shot with 80mg of Vitamin C to keep digestion clean. No mixing, no measuring, no guessing. Take one to two shots 2.5 to 3 hours before hard efforts. For key races load with one to two shots daily for 3 to 7 days beforehand. NZVT certified, vegan, legal for any race. Team Visma and Pinarello Q36.5 use these before major racing for a reason. See more details

Most ketone products burn ATP before they give you any. Ketone Boost uses goBHB — pure bioidentical beta-hydroxybutyrate your mitochondria recognize and use immediately. No conversion cost. No metabolic tax. Just fuel.
Here is the problem with most ketone supplements. Your body pays an energy tax before you see any benefit — the liver has to process alcohol precursors and burn ATP just to unlock the fuel. Ketone Boost skips that entirely. goBHB delivers D-BHB and L-BHB in a precision ratio that enters your bloodstream ready to work. D-BHB drives immediate ATP production. L-BHB supports extended energy availability and metabolic signaling. Bound to an electrolyte matrix of sodium, magnesium, and calcium for clean delivery with zero GI distress. Mix one serving 30 to 60 minutes before long efforts. Take an additional serving every two hours on extended days. See more details

Early morning training means breakfast needs to be ready before you are. Mix with milk the night before, refrigerate, grab and go. 20g of complete protein, superfood grain blend, under 10g of sugar.
When your alarm goes off at 5am the last thing you need is a breakfast decision. Kodiak Overnight Oats solves that the night before. 20g of complete protein from a pea and milk blend that digests at different rates, giving you both immediate and sustained amino acid delivery through your morning session. Whole grain oats, chia, flax, and quinoa deliver complex carbohydrates that stabilize energy instead of spiking and crashing mid-workout. Mix with three quarters of a cup of milk, refrigerate, done. Four flavors — Maple Pecan, Cookie Butter, Dark Chocolate Sea Salt, and Peach — so you are not eating the same thing every morning. See more details

Most creatine gummies don't actually deliver creatine. Heat, water, and acidity break it down before it reaches you. Merlin engineered a different process to protect every milligram. Three gummies, 3.75g delivered, done.
Here is a problem most people don't know about. In standard gummy manufacturing, heat and acidity convert creatine into creatinine — a worthless byproduct — before the gummy ever reaches you. Merlin built a different process specifically to protect creatine through production so every gummy delivers exactly what is on the label. Three gummies daily, 1.25g each, no loading phase required. Raspberry flavor that actually tastes good, TSA friendly, no powder, no shaker. When it tastes this good and travels this easily, consistency becomes automatic. Most athletes notice results within two to three weeks. Full benefits build over two to three months of daily use. See more details