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Join 50,000 other athletes and build your feed now

Build your Feed


Eating smarter is the fastest way to improve your performance.

Custom to you

Your Feed Coach will customize your feed every month to your needs and preferences.

Simple as 1,2,3

We tell you what to eat before during and after your workout.

No more “yuck” factor

We taste test everything. So you don’t have to.


We customize your feed with the best products from over 100 brands.


Never run out. Stock up all at once or choose montly delivery.

The Smarter Way,

Built Just For You.

Hand Picked from the top 100 Brands

We are truly independant, We don’t make our own products. We only choose the products we love.

Real Feed

As the seasons change, so do my taste preferences. The Feed carries such a wide range of choices that I can always find something that fits my needs and it shows up right at my door. That's perfect.

– Allen, Cyclocross, Boulder CO

After signing up for my first half Ironman, the experts at The Feed showed me what to eat and when to eat it. It was like having my own nutrition coach, I couldn’t have done it without you!

– Suzie, Ironman, Miami