


Our latest insider scoops

The Athlete's Guide to Carb Loading: How to Peak for Race Day
What if the difference between a subpar race and a breakthrough day isn't just your training, but how you fuel in the final week? This is how pros fuel for peak performance when it matters most.

Fueling for Kilimanjaro
Getting ready to chase an FKT up high? Here’s everything I learned about fueling at altitude — from the science behind why your body rebels above 15k feet to the exact snacks I packed for summit day. Because you can’t run to 19,431 feet on vibes alone.

Fueling Fast: An Olympic Medalist’s Guide to Supertri Nutrition
Two-time Olympic triathlon medalist Beth Potter shares her race-tested nutrition secrets for dominating short-course racing.

Fuel Like a Pro: Matt Sharpe’s Ultimate Supertri Racing Guide
Master the fourth discipline with proven nutrition strategies from an Olympian and IRONMAN 70.3 Champion.

Ketones: The Performance Fuel Elite Athletes Are Banking On
How cycling’s most controversial supplement is reshaping endurance performance and what the science really shows.

The Science of Carbohydrate Fueling: Why 2:1 Glucose-to-Fructose Changed Everything
For decades, athletes were limited to 60 g of carbohydrates per hour. Then, researchers discovered something that changed endurance nutrition forever.

The Hand That Feeds
Domestiques, Team Cars & the Beautiful Chaos of Takeout at the Tour Featuring the Styrkr Bar50

The Science Behind Creatine: Why Every Athlete Should Care
Creatine isn’t just for bodybuilders — it’s for anyone serious about performance, recovery and brain function.