Free Shipping
on all orders
Delivery TimeShipping Method
1 - 5 business daysFREE Standard Delivery
2 business daysFedEx 2Day
1 business dayFedEx Overnight

Carriers

fedex shipping logoups shipping logousps shipping logo
 
LoginCreate an account
Change country

How to Fuel

Cyclist on a road with The Feed helmetRunner on a trail wearing a hydration vestTriathlete in an aero position on a bike, wearing a The Feed aero helmet

Our latest insider scoops

How High-Carb May Be Changing Training Theory

David Roche has been taking us on a ride with his nutritional and training experimentation as he prepares for the Western States 100. One thing he has made clear is the role that higher-carb nutrition strategies are changing the game...but could they also be changing training altogether?

Pogacar’s Secret Recovery Drink

Among other pro athletes, three-time Tour winner and current World Champion Tadej Pogačar has been downing a mysterious, dark drink immediately after finishing a race. We found out what it was.

The Feed is all in on HYROX.

This hybrid sport is the fastest-growing fitness competition globally, with races in 11 countries and over 30 cities.

Fueling for My Debut 70.3: Lessons from Shanghai

Nicole van der Kaay is back, sharing some insight into her fueling strategy that powered her to a debut 70.3 win. Check out how she's adapting her fueling to meet the varying demands of triathlon.

How to Adapt Your Summer Fueling

Just as your training changes from one season to the next, your nutrition strategy needs to adjust as well. The solid foundation of fueling habits you've built through winter becomes the launchpad for a targeted fueling plan to match the intensity and heat of summer.

Don't Let Cramps Hold You Back

Cramping is an unfortunately common phenomenon in endurance sports that can sideline your big training day or limit your strong finish in a race. There are a few tips and tricks we want to share with you so you can stop cramping from stopping you.

Real Food Gels: What They Are & Why You Should Try Them

If you are using gels (or are new to gels), I've been noticing that Real Food Gels are trending right now. From complex flavors to ease on the GI system, here's what you should know about real food-based gels.

Strategic Carbohydrate Loading: The 48-Hour Protocol

The science of carb-loading has dramatically changed over the years. See how we can leverage today's advanced fueling products alongside meal planning to effectively "carboload" leading into key events.