Free Shipping
on all orders
Delivery TimeShipping Method
1 - 5 business daysFREE Standard Delivery
2 business daysFedEx 2Day
1 business dayFedEx Overnight

Carriers

fedex shipping logoups shipping logousps shipping logo
Orders under 1lb or to APO/FPO & PO Box destinations: These orders will ship with USPS and typically take 1 to 2 days longer than the Standard Delivery estimate. Free Shipping Offers: Only valid within the contiguous USA. Future subscriptions will renew with free shipping if the renewal amount is $49 or higher otherwise shipping will cost $7.95.
 
  • Hydration
    Hydration
    • All Hydration
    • Workout
      Workout
      • All Workout
      • Caffeinated
      • High Carb (>60g)
      • High Flavor
      • High Sodium (>750mg)
      • Low Flavor
      • Low Sugar (<5g)
      • Neutral
    • Daily
      Daily
      • All Daily
      • Caffeinated
      • Effervescent
      • High Sodium (>750mg)
      • Powder
      • Stevia Free
    • Pre-Workout
      Pre-Workout
      • All Pre-Workout
      • Caffeinated
      • Caffeine Free
    • Electrolyte Boosters
    • Cramp Solutions
  • Carbs
    Carbs
    • All Carbs
    • Gels
      Gels
      • All Gels
      • Caffeinated
      • High Carb (>40g)
      • High Sodium (>100mg)
      • Isotonic
      • Maple Syrup
      • Neutral Flavor
      • Nootropic
      • Real Food
    • Drinks
      Drinks
      • All Drinks
      • Caffeinated
      • 40g to 79g of Carbs
      • Over 80g of Carbs
    • Chews
      Chews
      • All Chews
      • Caffeinated
      • High Sodium (>100mg)
      • Neutral Flavor
      • Sour Tasting
    • Bars
      Bars
      • All Bars
      • Gluten Free
      • High Carb (>40g)
      • Kids
      • Meal
      • Nut
      • Oat
      • Protein (>10g)
      • Real Food
      • Rice
    • Waffles
      Waffles
      • All Waffles
      • Gluten Free
      • Thin
  • Protein
    Protein
    • All Protein
    • Whey
      Whey
      • All Whey
      • Chocolate
      • Vanilla
    • Clear Whey
    • Collagen
      Collagen
      • All Collagen
      • Peptides
      • Skin & Nail Health
    • Isolate
      Isolate
      • All Isolate
      • Clear
      • Whey
    • Protein Bars
      Protein Bars
      • All Protein Bars
      • Low Sugar (<4g)
      • Plant Based
      • Vegan
      • Workout (>20g)
    • Plant
      Plant
      • All Plant
      • Brown Rice
      • Hemp
      • Pea Protein
      • Soy
      • Vegan
    • Night Protein
    • Recovery Shakes
    • Blenders & Shakers
  • Supplements
    Supplements
    • All Supplements
    • Formulas
    • Vitamin & Minerals
      Vitamin & Minerals
      • All Vitamin & Minerals
      • Vitamin B
      • Greens & Reds
      • Gummies
      • Immune Support
      • Iron
      • Magnesium
      • Multi-Vitamins
      • Omegas
      • Vitamin C
      • Vitamin D
      • Women Specific
      • Zinc
    • Creatine
    • Athlete Performance
      Athlete Performance
      • All Athlete Performance
      • Adaptogens
      • Beta-Alanine
      • Bicarb
      • Caffeine
      • Creatine
      • Ketones
      • Nitric Oxide
      • Pre-workout
    • Strength
      Strength
      • All Strength
      • Aminos & BCAAs
      • Peptides
    • Sleep
      Sleep
      • All Sleep
      • Go to Sleep
      • Magnesium
      • Melatonin
      • Stay Asleep
    • Recovery
      Recovery
      • All Recovery
      • Aminos & BCAAs
      • Beets
      • Collagen
      • Injury
      • Joint Support
      • Tart Cherry
      • Turmeric
    • Gut & Biotics
      Gut & Biotics
      • All Gut & Biotics
      • L-Glutamine
      • Lactic Probiotics
      • Probiotics
    • Longevity
      Longevity
      • All Longevity
      • Brain Health
      • Glutathione
      • Heart Health
      • Liver Health
      • NAD
      • Resveratrol
      • Stress
    • Focus
    • Hormone Support
    • GLP1 & Weight Loss
      GLP1 & Weight Loss
      • All GLP1 & Weight Loss
      • Blood Sugar Regulation
      • Metabolism
    • Other
      Other
      • All Other
      • Apple Cider Vinegar
      • Copper & Silver
      • Energy
      • Keto
    • Ketones
      Ketones
      • All Ketones
      • Bulk Bottles
      • Ready to Drink
      • Shots
  • Gear
    Gear
    • All Gear
    • Packs & Vests & Belts
      Packs & Vests & Belts
      • All Packs & Vests & Belts
      • Accessories
      • Bladders
      • Hydration Pack
      • Insulated
      • Running Belts
      • Running Vests
      • Soft Flasks
    • Technology
      Technology
      • All Technology
      • Cooling
      • Headphones
      • Heat Sensor
      • Hydration Sensor
      • Sleep
      • Swim Goggles
      • Watches
    • Recovery Gear
      Recovery Gear
      • All Recovery Gear
      • Accessories
      • Back
      • Compression
      • Cooling
      • Cupping
      • Feet
      • Heat
      • Massage & Percussion
      • Muscle Stim
      • Red Light
      • Rollers
    • Bottles
      Bottles
      • All Bottles
      • Branded
      • Cleaning
      • Daily Hydration
      • Insulated Bottles
      • Running
      • Shaker
      • Soft Flasks
      • Water Bottles
    • Socks
      Socks
      • All Socks
      • Compression
      • Feed Branded
      • Run & Ride
    • Hats & Headgear
      Hats & Headgear
      • All Hats & Headgear
      • Beanies
      • Bucket Hats
      • Cooling
      • Headbands
      • Running Hats
      • Sweat Trapping
      • Visors
    • Bags
      Bags
      • All Bags
      • Bike
      • Day & Gym
      • Hike
      • Medical
      • Travel
    • Body
      Body
      • All Body
      • Anti-Chafe
      • Foot Care
      • Pain Relief & Recovery
      • Shaving
      • Skin & Hair
      • Sun Protection
    • Feed Gear
      Feed Gear
      • All Feed Gear
      • Clothing
      • Cycling Kits
      • Training Gear
  • Superfoods
    Superfoods
    • All Superfoods
    • Super Drinks
    • Functional Gummies
    • Mushrooms
    • Beets
    • Tart Cherry
    • Meat Snacks
    • Bone Broth
    • Snacks
    • Oatmeal
    • Pancakes
    • Granola
    • Baking
    • Coffee
  • Hot Deals
    Hot Deals
    Shop All Hot Deals
  • Insider
  • New
    Shop All New
  • Brands
    Top Brands at The Feed
    View All 175+ Brands
Top Brands
Hot DealsInsiderNewBrands
LoginCreate an account
Change country
All undefined
All undefined
The Feed Insider
Cycling
Running
Triathlon
How to Fuel
Feed News
Training Tips
Athlete Stories
Product Highlight
Background
  1. Home
  2. The Feed Insider
  3. How to Fuel
  4. The Thought Experiment That May Change Your Life
Nov 11, 2025

The Thought Experiment That May Change Your Life

By David Roche

Runner, Coach, and Writer

David Roche is changing our lives yet again. This is how to reframe your relationship with fueling and get more from your training every day.

I have a favorite thought experiment that might change your athletic life forever. Imagine you’re running (or biking or swimming or scootering) for 2 hours at a moderate effort.

The next day, you have an all-out 20-minute race. And let’s make the stakes high — you either set a new PR, or you’re never going to be allowed to race again.

What Do You Do?

The correct answer is that you fuel with high carb during the 2-hour session, then you follow it up immediately with a carb/protein drink. That’s the only chance you have to be your best self the next day.

That’s not a hypothetical. Every single day of hard training looks just like that thought experiment. My challenge to athletes I coach is simple: how do you fuel if your athletic life is on the line?

Do that every day and you find out how deep the rabbit hole of your potential actually goes.

SiS Beta Recovery is for athletes who want to see what’s truly possible. To start, call me Usher in 2004 because I have several confessions.

For the first decade of my athletic life, I always struggled with proper post-exercise carb and protein intake. I liked to finish a run, upload my Strava with a cringe caption, and wait for the joy of a luxurious meal. I failed the thought experiment over and over again.

Eventually, I was hit over the side of the head with enough science to come around.

A 2025 review study summarized the tsunami of literature on the subject: “In comparison to delayed supplementation, protein and carbohydrate supplementation right after exercise dramatically expedited muscle recovery, glycogen recovery, and decreased tiredness.”

We all know that intuitively, right? Even the no-carb dinosaurs probably admit it, and they’re the type of people who think the moon landing was fake and Skittles cause herpes.

For me, the epiphany was related to aging. I was gifted with fast recovery rates, and even with that, the gears slowed down in my 30s. In elite athletics, it’s adapt or die. And I was dying — limping down the stairs in the morning, needing 48 hours after hard efforts, just getting slower. Do I accept the slow fading of the light? Or do I live every day like it’s that thought experiment?

I went with Door 2. Every day after training, I guzzle a carb/protein drink, and I ask that all of the athletes I coach do the same. SiS Beta Recovery takes the normal post-exercise drink and turns the volume up to 11 for longer or harder training. It’s what you take if your life is on the line the next day.

The Key Stats:

  • 56 grams of carbs in a 1:1 ratio

  • 30 grams of protein from whey

  • 302 mg of sodium for hydration

  • Probiotics because why the f*** not?!

The day before the Javelina 100 Mile, I finished my shakeout run and went straight to my new secret weapon, which I first purchased after being influenced by one of Matt’s emails. 2 hours later, I had a proper, luxurious lunch. The next day, I went 27 minutes faster than my win in 2024, for a 2nd place finish and the option for a Golden Ticket to Western States.

It might not feel like your athletic life is on the line. But every day of hard training, it is.

Adapt or die. SiS Beta Recovery is life.


Photo Credits: Cody Bare

The Feed.
About Us
Careers
Feed Insider Blog
NSF Certified for Sport®
All Products
Mobile App for Android
Socials
Instagram
YouTube
Strava
TikTok
Facebook
Twitter
Policy
Privacy Policy
Satisfaction Guarantee
Returns & Exchanges
Subscription Policy
Terms of Service
Cookie Policy
Email Us
hello@thefeed.com
Text Us*
+1 (720) 864 0086
Call Us
+1 (720) 864 0086

Mon-Fri 9am to 3pm MT

Address
12303 Airport Way #350,
Broomfield, CO 80021
USA

*By texting us, you consent to receive texts messages from The Feed at the mobile number you used to text and you are opting-in to receive future messages or a phone call at the number you provided. Message and Data rates may apply. Reply STOP anytime to opt-out.

About The Feed

We are athletes like you. We have experienced how eating smarter can make a meaningful difference in our training. Improving your nutrition is one of the quickest ways to see meaningful improvements in performance.

Subscribe

Get the latest new products, pro tips and be first to know about sales and special offers.

Change your country
These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any diseases. (FDA Disclaimer)
image