The Feed Insider

History was made in London. This is the story behind Yomif Kejelcha's debut sub-two marathon, and the fueling plan that got him there.

GI distress mid-race isn't a fitness problem — it's a fueling problem. The right carb drink delivers energy without the bloating, cramping, or urgent pit stops that derail your day. The Feed stocks 300+ brands with single-serve options, so sensitive-stomach athletes can test before they commit and show up on race day with a fueling strategy they trust.

Most athletes don't fail in training because they're not fit enough. They fail because they're not fueled enough. That's the core idea behind the 1-1-2-3 Method — a simple fueling framework developed by Greg Mueller, High Performance Director at Podium Racing and one of the most credentialed triathlon coaches in the country.

What is one of the leading metrics for performance potential? Well, David Roche argues that it's something you may never have considered: fatigue resistance.

If your gut lining is compromised, you're not getting what you're paying for. Fix the gut, and everything else works better — from recovery and sleep to performance and resilience.

The basics aren't flashy, but they're what Dennis believes hold the magic. Here's a look inside how a 10-time national champion thinks about identity, training, and the fuel that keeps him going.

You have trained, prepared, and practiced — now it's time for your HYROX event. HPT Athlete Vivian Tafuto put together a guide to help you come to the line confident and ready to crush.

CrossFit and HYROX both demand a lot from your body — but not in the same way. We sat down with five-time CrossFit Games champion and HYROX athlete Tia-Clair Toomey to break down exactly how fueling changes between the two.

We've had fueling plans from marathons, ultras, and mountain bike races – but what does the prep look like for an elite 10 miler? Cole Sprout takes us through his routine and experience at the Cherry Blossom 10miler, aka the US National Champs this year.

We are in the middle of a performance revolution. David Roche breaks down what he thinks is behind these records, how it's changing endurance sport, and what we can expect from here.

HYROX is having a moment right now — from your local gym to the world stage. But knowing you want to do one, and knowing how to train for it, are two very different things. Elite 15 athlete Rich Ryan gives us his breakdown of how to build a program to be race-ready.

Among other incredible records, the fastest time ever was just set at the London Marathon. While there is so much that goes into a history-making performance, there was one thing we noticed more than anything at this year's event.

"If you think your training is important, your recovery is 10 times more." Learn from HYROX athlete James Kelly about how he recovers from the hardest training days so he can come back swinging tomorrow.

Seven days before the crash, Justin Riele walked away from a decade-long career in tech to race triathlon professionally. Seven days later, he was on the pavement in San Diego, wondering what was next. This is what going all in looks like.

Four new products worth your attention this week, starting with Foundation — our answer to the five-tub, five-scoop morning routine that's making your counter look like a lab. Here's what's new at The Feed.

Some performances don't just win the event, they redefine what's possible. At HYROX Warsaw, Joanna Wietrzyk completed the Grand Slam and became the first athlete in HYROX history to win all four Major titles. She also set a new World Record at 54:25.08.

Ragnar isn't a race you just show up to. Between the overnight running, minimal sleep, and back-to-back legs, it demands a different kind of preparation. Whether it's your first relay or you're just looking to stop feeling wrecked by leg two, this is where to start.

Maurten has always kept their products flavor-neutral by design. So when they decided to add taste to the equation, it wasn't arbitrary. Here's what Maurten Additions are and why they exist.

This is the story behind REJOY—and why Sebastian Sanchez's worst year produced one of the most thoughtfully formulated hydration products in endurance sports.

Day-old sushi rice, cold coffee, and a 2:45 am alarm. That's how Drew started his day at Gorge Waterfalls 100k — and somehow, it only got harder from there. Here's his account of a grueling sixty-plus-mile race through one of the most stunning stretches of trail in the Pacific Northwest.

Amacx is one of the most trusted and dominant fueling brands in Europe. Now, it's finding its place across the world and variety of sports. Here's how to use their lineup for optimal fueling.

There's more to magnesium than meets the eye. There are a variety of forms, methods of delivery, and benefits to each. Here's how to choose the right one for you.

There's a legal, natural, easy shortcut to running faster, hurting less, and staying on the gas longer. It's been sitting behind the sports science curtain for years, but Amacx just made it worth taking.

The Feed turns 12 — and to celebrate, almost everything is 25% off. Not sure where to start? Here are 15 products athletes are obsessed with.