The Feed Insider

It's time to reflect on the hottest products of the summer season so far — backed by data from you. From the stuff we can't keep on the shelves to the biggest launches of the year, here's the summer recap.

Most performance supplements overpromise. Sodium bicarbonate doesn't — the science on bicarb is solid, and even the IOC calls it one of the most effective legal performance enhancers out there. From ultras to time trials, here's why bicarb is suddenly everywhere.

Moriah "Mo" Wilson embodied the true spirit of sport and competition. Her legacy will continue to inspire, support, and enable people to get outside and do what they love.

Vive la France. The Tour has reached its final stop in Paris, and we are still reeling from the drama of the past three weeks. In reflection, here are three of the biggest takeaways from this year's Tour.

Nomio's pitch sounds absurd on paper, until you hear pros talk about it. This broccoli-sprout shot with eight years of Swedish research behind it is becoming one of the most widely used performance supplements across sport. Here's what the athletes are saying.

Two championship races. Two very different outcomes. That’s the reality of racing at the highest level—sometimes everything clicks, and sometimes the lessons are even more valuable than the result. Marc recaps a career-best performance at IRONMAN 70.3 Happy Valley, followed by the challenges of racing the European Championship in Jönköping.

Three FKT attempts. Seven days. Rob set out to chase three UK routes back to back — and got exactly the season he'd been having all along: demanding, honest, and definitely not to plan.

Melisa Rollins is the 2026 Marathon MTB National Champion. But just three months ago, she had a broken elbow and a season in jeopardy. She talks us through the injury, the comeback, and the perspective that got her a national title.

Maurten just launched something new, and it doesn't fit in any category. It's lighter than a gel, thicker than a drink, and it's packed with stomach-safe carbs — 120 to be exact.

What do the best in the world do on a rest day? After a grind up some of the most grueling mountains in the world, the answer is all about recovery. And this is what they're all grabbing as soon as the stage is over.

The Tour is in the thick of it, and the GC riders are eating to a tested carb-per-hour plan religiously. Most long-distance cyclists never build that plan for themselves. Tour de Feed Fueling Packs are an easy way to find your fuel so you can build a plan for your next long ride.

Six hours of racing boils down to this: a few hundred meters, a pack of screaming legs, and whatever's left in the tank. Here's what pros are putting in that tank.

Savilia Blunk just wrapped two months of back-to-back World Cup racing across Europe. She talks us through the nutrition habits, travel rituals, and small daily decisions that kept her thriving through one of the most transformative blocks of her career.

Ten stages in, and I've spent the week working my phone — calling contacts, texting people at the finish lines — to find out what's actually in the bottles and gels riders are reaching for this year. Today: a green vegetable tied to the green jersey, Tadej's custom gel, and a fuel category most of the sport hasn't heard of yet.

On Stage 9 of the 2023 Tour de France, Mike Woods etched his name into cycling history atop the Puy-de-Dôme — a win that reshaped his career. He walks us through that day, the process behind it, and his transition out of the World Tour.

Tadej Pogačar is spearheading an era of performance unlike anything we've ever seen. Between his extraordinary power numbers and incredible climbing records, everyone wants to know — what's Tadej fueling with?

Among other pro athletes, three-time Tour winner and current World Champion Tadej Pogačar has been downing a mysterious, dark drink immediately after finishing a race. This is what it is.

Every stage of this year's Tour has come down to seconds. That kind of racing isn't an accident. It's the byproduct of a fueling arms race that's changed the game. Here's what the Tour's fastest teams are actually eating out there.

Fueling used to be guesswork. Now it's a science. Bobby Julich spent 40 years figuring it out one bonk at a time. Mike Woods is living at the other end of that evolution — from the WorldTour to privateer gravel.

Just a decade ago, 60 grams of carbs an hour was considered the upper end of fueling. Now it's not even the minimum in the WorldTour peloton. Here's what the world's best are actually eating to survive three weeks of racing at the Tour.

The Tour is three weeks, 21 stages, and more drama than most sports produce in a decade. Here's everything you need to know to actually follow along.

From roadside cafe stops to 120g/hour, here’s how the humble shoulder bag became the symbol of fueling and changed feed zones forever.

The Tour doesn't just crown the world's best cyclist every July. It stress-tests the limits of human fueling. This is what the last decade taught us.

Every July, the Tour becomes the world's best nutrition lab. Watching teams fuel at the Tour changes how you think about your own training. Here is what we've learned from the fastest riders on the planet.