The Feed Insider

Going from zero to 26.2 miles is possible with the right structure. This 24-week plan will give you the tools to do just that. This plan builds your base slowly so you reach the start line ready to run.

New research shows endurance athletes need 1.8-2g protein per kg—essentially double the previous recommendations. Here's why it matters for endurance athletes and how to hit your targets.

Fasted morning workouts are a staple for many athletes and high performers. It's easy, seems healthy, and feels good. However, I found out that my breakfast negligence was ruining my gut.

One thing that proves a product truly works is the customer. These are the top products of the year so far, backed by data that shows you all are coming back for them again and again. Some are exactly what you'd expect, and a few might surprise you.

Winter running has limits, but they're further than you think. These 15 tips help you train safely when temperatures drop below what feels reasonable.

Ultra Running sensation and all-around performance expert, David Roche, shares his experience with Maurten's Bicarb System: the revolutionary performance hack making waves at the top of the sport.

Your first 5K starts with a plan you can actually follow. This beginner program builds your endurance week by week until race day feels within reach.

The supplement world can be a curious place sometimes. Here are the unusual supplements that have earned their place in athletes' routines through real-world results that go beyond the marketing claims.

Creatine is one of the most studied supplements in sports. This guide covers how it works, dosing protocols, timing, and what the research actually shows.

There is no denying the struggle when it comes to muscle mass, strength building, and recovery with age. However, this new peptide is rewriting the script and unlocking progress that I thought was impossible.

Why you should be taking more creatine, how to reduce cortisol, the new standard in protein bars, and more.

We all know what we should be taking isn't complicated, but the problem is consistency. That's why I built Formulas: the daily essentials you actually need, in a format you'll actually use (and benefit from).

All that training and fueling can come with a price tag: bloating. It's not your fault; it's the result of pushing high-carb fueling and stressing our bodies. That is why we are so excited about this product.

There's one question we keep getting: "What should I be taking?" If we had to boil it down to one thing and one thing only, this is it. Meet Formulas.

Fartlek training mixes speed with easy running in an unstructured way. Here's how it works, why coaches use it, and how to add it to your own training.

The guy who wrote the book on sleep said it best, “Sleep is the most powerful recovery tool we have.” Matthew Walker wasn't exaggerating — here's how you can make this year the best one yet.

From finding the right hydration to streamlining supplements, here's what I'm most excited about going into 2026.

David Roche continues to convince us why high-carb fueling is revolutionizing performance. In this latest article, he walks us through the latest research supporting the benefits of high-carb on running economy.

This is everything you need in one pour. Foundation solves the problems killing your consistency: too many products, too much hassle, and routines that fall apart when you travel. Check out why Foundation is a game-changing supplement.

It's that time of year when you're scrambling to find gifts for the athletes in your life—or dropping hints about what you actually want. Here are our Holiday Gift Guides to help you find the perfect present this year.

Stepping into the fray, Pete Stetina shares his experience and dedication to the Mt. Washington hill climb record. From performance hacks and fueling tricks to reshaping his body for perfection, his story isn't one to be missed.

While the year is coming to a close, we wanted to highlight some of our favorite products of 2025. These are the top products you'll find pushing boundaries, challenging the status quo, and helping athletes reach new heights.

Fa la la lalling to sleep. Give the gift that keeps on giving this holiday season — better sleep. Here is how to thrive this Christmas and help those you love feel better.

High-carb fueling impacts performance and improves training capacity, unlike anything else. The only downside? It can cause a bit of a scene at the gut level. Here's what you can do to keep your gut happy.