Our latest insider scoops
New Year, New You: Gut Health in 2025
Routines are the foundation of an athlete's growth, consistency, and success over time. As we dive into routines further, we wanted to start with one we see practiced and cared for across the board of pro sport: gut health.
2025 Top Tips: What's In This Year
As we dive into a new year, reflection on the previous naturally ensues. There was a lot that went down in 2024 and while we are thrilled with it, it's time to look ahead. Here's what we know is IN for 2025.
The Secret to Success: Routines
What’s the secret to performing at your best? To becoming a great athlete? To accomplishing your dreams as an athlete or in life, the answer is simple: Routines. Let's explore how routines can create the momentum for change you want.
How Our Robots Pick Your Orders At The Feed
Ever wondered what happens right after you hit Place Order on The Feed? Here’s a behind-the-scenes look at how your order gets picked—by one of our robots– and the magic that happens inside our warehouse.
Taylor Knibb's IRONMAN Hat Trick: 3x 70.3 WORLD CHAMPION
Taylor Knibb has completed a remarkable achievement by securing her third consecutive Ironman 70.3 World Championship title. In the 2024 championship held in Taupō, New Zealand, she delivered a dominant performance to claim the title yet again.
Off-Season, Not Off-Duty: Why Winter Fueling is Key to Your Season
This article dives into why fueling your winter training is just as important as fueling your in-season training. Often, athletes view winter training as a time when they don’t need much or they can just “get by.” I’m here to show you why this is a mistake and how proper fueling now will have you flying in the Spring.
Pre-Race Guide for the 2024 IRONMAN 70.3 World Championships
Taupō, New Zealand welcomes elite professional and age group triathletes from across the globe this week to the 2024 IRONMAN 70.3 World Championships. This season finale will bring together the most competitive field imaginable. We’ve prepared a race preview on the key details and athletes to watch as we gear up for World Champs.
Melisa Rollins' 2024 Season Recap
2024: A Year of Surpassing Expectations and Embracing the Journey. Enjoy this piece from our HPT athlete, LTGP silver medalist, and Leadville 100 winner Melisa Rollins.