Product Description
"Olympians Can Eat All the Pasta in Italy. So Why Are They Drinking Broccoli?"
That was the Wall Street Journal's question after reporters went looking for what endurance athletes at the Milan-Cortina Olympics were quietly relying on between hard efforts. The answer was Nomio, already widespread across Nordic skiing in Europe, and now spreading through cycling and running.
The appeal isn't mysterious once you understand what it does: it helps clear lactate faster during the short, brutal recovery windows inside a hard effort — the climbs-with-no-flat-section kind of day, or the interval-after-interval kind of session. Clear lactate faster in those windows, and you're a different athlete by the final push.
Swedish researchers from Karolinska Institute (the same team behind the foundational research on nitrate and beetroot) spent 8 years stabilizing the fragile plant compounds (isothiocyanates, or ITCs) that make this work. Each shot concentrates nearly 6 pounds of organic broccoli sprouts into a single 60ml dose. WADA-compliant, no synthetics, every ingredient pronounceable.
Most athletes don't believe it'll work, until they check their numbers. That's the most common pattern in Nomio reviews: skepticism going in, converts coming out, usually because they noticed it in their lactate readings or their power file, not because someone told them to feel it.
On taste, we won't oversell it. This isn't here to win a flavor competition. It's lemon-forward with a broccoli edge that fades in seconds - down in one shot, not sipped. We sell it because of what it does, not because it's delicious.
How to Use Nomio
Take one shot 3 hours before your key workout or race. For the first 90 minutes your body draws down existing glutathione; it then rebuilds and peaks around hour three, right when you're toeing the line. During heavy training blocks, stage races, or back-to-back race days, take a second shot before bed: this is where a lot of athletes discover Nomio's second job - waking up feeling recovered instead of wrecked.
Cole Hocker, David Roche, Mads Pedersen, and world-class marathoners running 2:05 splits all rely on Nomio as part of their training stack. In research, subjects experienced up to a 12% reduction in blood lactate accumulation, the kind of margin that separates fading on the final climb from finishing strong.
This isn't just another supplement. This is 2.5 kilograms of performance-enhancing vegetables in a format your body can actually use.
Note: Nomio is stable for 8 months if stored cold, in the dark (it is refrigerated in our warehouse). For traveling, training and competitions, it maintains potency for 3 months at room temperature. Not suitable for children, pregnant or breastfeeding women. Recommended maximum intake: 2 shots per day. Do not exceed 150 shots per year.
Read more about Nomio on The Feed | Insider here.
- Sport Tested: Cologne List®
Nutrition Facts
4 Serving Box (60ml per serving)
Serving Size: 1 bottle
Serving Per Container: 4
| Amount Per Serving | ||
|---|---|---|
| % Daily Value* | ||
| Calories 27 | ** | |
| Protein 0.3g | ** | |
| Fat 0.1g | ** | |
| Carbohydrate 6.7g | ** | |
| of which sugars 6.1g | ** | |
| Sodium 4.8mg | ** | |
* Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.
** Daily Value (DV) not established
Always Happy Promise: Don't like a product? Tell us within 30 days of receipt and we'll make it right and make you happy. Here at The Feed, we want you to love your experience and the sports nutrition products you purchase. If, for any reason, you are not satisfied with your nutrition specific purchase, tell us.
We do not accept returns on food items that have been opened, but we will issue a store credit if you are unsatisfied. In the event of a return, you must first contact us before sending back a return shipment.
Consumable products over $40 receive a 50% store credit. This includes specialty nutrition products such as ketones or supplements/vitamins.
Breakthrough Fuel for Endurance
Nomio is the first drink built on ITC science — natural compounds studied to support lactate management and training adaptation. It’s a category-defining sports formula trusted by elite endurance athletes.
Pioneering Research. Promising Results.
In a double-blinded study, ITC's NRF2-activating properties were associated with faster training gains versus placebo, with results showing a 12% reduction in blood lactate and a 10% decrease in oxidative stress.
Nomio FAQ's
Everything you need to know before getting started.
Take one shot 3 hours before your key workout or race. Your body spends the first 90 minutes depleting existing glutathione, then rebuilds, peaking around hour three, right when you start training.
The isothiocyanates found in Nomio activate an anti-oxidative system called nrf-2. The activation of that system protects your muscles against oxidative stress which can occur, for example, during hard exercise. They also help by reducing blood lactate during exercise. The full mechanics of how isothiocyanates helps our body adapt to training are still under research.
Powerful plant compounds in cruciferous vegetables like broccoli that activate your body's stress-response system. You'd need to eat several pounds of raw broccoli to match one shot, and most of those compounds break down before your body can absorb them anyway.
No, the active ingredients are different and target different bodily mechanisms. They can, however, be combined for enhanced performance.
Lemon-forward with a broccoli edge that fades fast. It's a 60ml shot meant to be taken down quickly, not sipped, most athletes say the taste is a minor tradeoff for what it does three hours later.