The Feed Insider

As we dive into a new year, reflection on the previous naturally ensues. There was a lot that went down in 2024 and while we are thrilled with it, it's time to look ahead. Here's what we know is IN for 2025.

What’s the secret to performing at your best? To becoming a great athlete? To accomplishing your dreams as an athlete or in life, the answer is simple: Routines. Let's explore how routines can create the momentum for change you want.

Ever wondered what happens right after you hit Place Order on The Feed? Here’s a behind-the-scenes look at how your order gets picked—by one of our robots– and the magic that happens inside our warehouse.

Taylor Knibb has completed a remarkable achievement by securing her third consecutive Ironman 70.3 World Championship title. In the 2024 championship held in Taupō, New Zealand, she delivered a dominant performance to claim the title yet again.

This article dives into why fueling your winter training is just as important as fueling your in-season training. Often, athletes view winter training as a time when they don’t need much or they can just “get by.” I’m here to show you why this is a mistake and how proper fueling now will have you flying in the Spring.

Taupō, New Zealand welcomes elite professional and age group triathletes from across the globe this week to the 2024 IRONMAN 70.3 World Championships. This season finale will bring together the most competitive field imaginable. We’ve prepared a race preview on the key details and athletes to watch as we gear up for World Champs.

2024: A Year of Surpassing Expectations and Embracing the Journey. Enjoy this piece from our HPT athlete, LTGP silver medalist, and Leadville 100 winner Melisa Rollins.

HPT Athlete Mary Denholm shares her experience and fueling logistics employed to take silver at the JFK 50 and break the previous women's record.