What if the difference between a subpar race and a breakthrough day isn't just your training, but how you fuel in the final week? This is how pros fuel for peak performance when it matters most.
Elite athletes are ditching traditional colostrum supplements for a breakthrough that delivers 15x more bioavailable lactoferrin - here’s why effera™ technology is rewriting the rules of recovery and performance nutrition.
A dark red recovery beverage is quietly gaining attention in elite circles. Here’s why tart cherry juice deserves a spot in your nutrition playbook.
Getting ready to chase an FKT up high? Here’s everything I learned about fueling at altitude — from the science behind why your body rebels above 15k feet to the exact snacks I packed for summit day. Because you can’t run to 19,431 feet on vibes alone.
Two-time Olympic triathlon medalist Beth Potter shares her race-tested nutrition secrets for dominating short-course racing.
In the world of elite athletics, every performance advantage matters. Here's why one of the most premium supplements comes with a cost.
Master the fourth discipline with proven nutrition strategies from an Olympian and IRONMAN 70.3 Champion.
How cycling’s most controversial supplement is reshaping endurance performance and what the science really shows.
A comprehensive analysis of The Feed’s revolutionary liquid sleep formulation.
For decades, athletes were limited to 60 g of carbohydrates per hour. Then, researchers discovered something that changed endurance nutrition forever.
Victus and the Ritual of Before, During, and After. This is a fueling system.
Domestiques, Team Cars & the Beautiful Chaos of Takeout at the Tour Featuring the Styrkr Bar50
A Marathon Maestro, A Cycling Menu, and the Hydrogel Heard' Round the World
The Tour de Feed is here. We are excited to embark on a three-week journey across France, and across the amazing products at The Feed. We'll start with a highlight of GU Energy Labs Roctane line: a fleet of products designed to support your most epic battles.
Is cycling civilized? Or is it the wildest sport (in Lycra) out there?
From Croissant Country To Cramp Country. A Review of Mortal Hydration's Flavors and Functions.
Pete Stetina gives us a view into the hotly contested –and newly reformatted– SBT GRVL race in this latest recap. Pete not only took a podium finish, but he also shared why the new SBT may just be okay after all.
David Roche has been taking us on a ride with his nutritional and training experimentation as he prepares for the Western States 100. One thing he has made clear is the role that higher-carb nutrition strategies are changing the game...but could they also be changing training altogether?
Forget the old “eat everything” approach. Here’s how science is rewriting the rules for ultramarathon nutrition.
This hybrid sport is the fastest-growing fitness competition globally, with races in 11 countries and over 30 cities.
Introducing The Feed Lab. Our answer to the value problem in performance nutrition. Learn how this brand will change the game for affordable, effective fueling.
How One Hawaiian Company Turns an Ecological Crisis Into the World's Most Nutrient-Dense Red Meat
Years of agony to pain-free training. This is how I came back to 100% after trying countless methods of recovery from a knee surgery.
Nicole van der Kaay is back, sharing some insight into her fueling strategy that powered her to a debut 70.3 win. Check out how she's adapting her fueling to meet the varying demands of triathlon.