Routines are the foundation of an athlete's growth, consistency, and success over time. As we dive into routines further, we wanted to start with one we see practiced and cared for across the board of pro sport: gut health.
As we dive into a new year, reflection on the previous naturally ensues. There was a lot that went down in 2024 and while we are thrilled with it, it's time to look ahead. Here's what we know is IN for 2025.
What’s the secret to performing at your best? To becoming a great athlete? To accomplishing your dreams as an athlete or in life, the answer is simple: Routines. Let's explore how routines can create the momentum for change you want.
Ever wondered what happens right after you hit Place Order on The Feed? Here’s a behind-the-scenes look at how your order gets picked—by one of our robots– and the magic that happens inside our warehouse.
Taylor Knibb has completed a remarkable achievement by securing her third consecutive Ironman 70.3 World Championship title. In the 2024 championship held in Taupō, New Zealand, she delivered a dominant performance to claim the title yet again.
This article dives into why fueling your winter training is just as important as fueling your in-season training. Often, athletes view winter training as a time when they don’t need much or they can just “get by.” I’m here to show you why this is a mistake and how proper fueling now will have you flying in the Spring.
Taupō, New Zealand welcomes elite professional and age group triathletes from across the globe this week to the 2024 IRONMAN 70.3 World Championships. This season finale will bring together the most competitive field imaginable. We’ve prepared a race preview on the key details and athletes to watch as we gear up for World Champs.
2024: A Year of Surpassing Expectations and Embracing the Journey. Enjoy this piece from our HPT athlete, LTGP silver medalist, and Leadville 100 winner Melisa Rollins.
HPT Athlete Mary Denholm shares her experience and fueling logistics employed to take silver at the JFK 50 and break the previous women's record.
Maurten offers the most innovative sports nutrition we've seen in over a decade. Maurten utilizes unique technology to unlock better fueling and performance for athletes of all levels. Check out more on their revolutionary lineup here.
Don't die in your next workout! Mortal Hydration is here to change your hydration game, providing better flavor and a meaningful amount of electrolytes. For our Black Friday deals, we are thrilled to offer Buy One, Get One Free (BOGO)!
Momentous has established itself as a supplement powerhouse. They make a whole suite of products with the highest quality and cleanest ingredients available.
SaltStick is one of the most convenient and versatile ways to take your hydration into your own hands. Today's brand highlight for Black Friday is SaltStick.
BPN is all about improving your performance and health, so you have the power to "Go One More". From creatine to gels, BPN has everything you need with Informed-Sport Certification and clean ingredients. Check out BPN's lineup and enjoy a 20% off their amazing products.
CORE Temperature Monitor is the first non-invasive wearable that continuously and accurately measures core body temperature. It can be used by any athlete, anywhere, and gives you real-time data on your temperature. Today, celebrate 20% off CORE with us and take your training up a level.
As one of the biggest brands across endurance sport, Science in Sport (SiS), is truly a top-shelf performance nutrition provider. They pioneered things like the isotonic gel and high-carb chews.
The people at Tailwind have a dialed line of fueling products, focusing on delivering complete nutrition that is convenient and tasty for athletes whether they're training, racing, or recovering.
Learn about UCAN and test out some of their unique endurance-focused fuel with our Black Friday deals. UCAN Energy is designed to power long efforts with zero sugar and zero GI distress.
A company going big on the little stuff — that is Pillar Performance. Their aim is to support the needs of athletes from a micro-nutrition perspective; from magnesium for recovery + sleep support to vitamin c and omegas for general health.
Up next on athlete favorite brands is Amacx. This European powerhouse is becoming a staple across the world for endurance athletes. Their high-performance product line was formed by athletes - for athletes.
SwissRX is a spare-no-expense brand that has made high-quality supplements available and beneficial for every athlete. Today, they are the highlight of our Black Friday deals, offering a Buy 2, Get 1 Free special.
Today's dedicated brand is a UK-based sports nutrition company whose products are intentionally engineered for the everyday athlete. Styrkr's products are designed specifically to give athletes more energy and combat fatigue, helping athletes reach their next endurance goal.
Black Friday starts now! We are excited to kick off our season of deals by providing a daily brand-dedicated blog for each brand we feature. From brand highlights to product deals, get it all here. Ketone IQ is on deck first!
Ryan Collins just can't stop. He is always finding, pushing, and rewriting the limits of ultra-endurance efforts. He recently won the 6hr event at Ultra Cycling Worlds, setting a new course record. Here is Ryan's debrief of the experience and fueling lessons gained from this effort.