Taupō, New Zealand welcomes elite professional and age group triathletes from across the globe this week to the 2024 IRONMAN 70.3 World Championships. This season finale will bring together the most competitive field imaginable. We’ve prepared a race preview on the key details and athletes to watch as we gear up for World Champs.
2024: A Year of Surpassing Expectations and Embracing the Journey. Enjoy this piece from our HPT athlete, LTGP silver medalist, and Leadville 100 winner Melisa Rollins.
HPT Athlete Mary Denholm shares her experience and fueling logistics employed to take silver at the JFK 50 and break the previous women's record.
Maurten offers the most innovative sports nutrition we've seen in over a decade. Maurten utilizes unique technology to unlock better fueling and performance for athletes of all levels. Check out more on their revolutionary lineup here.
Don't die in your next workout! Mortal Hydration is here to change your hydration game, providing better flavor and a meaningful amount of electrolytes. For our Black Friday deals, we are thrilled to offer Buy One, Get One Free (BOGO)!
Momentous has established itself as a supplement powerhouse. They make a whole suite of products with the highest quality and cleanest ingredients available.
SaltStick is one of the most convenient and versatile ways to take your hydration into your own hands. Today's brand highlight for Black Friday is SaltStick.
BPN is all about improving your performance and health, so you have the power to "Go One More". From creatine to gels, BPN has everything you need with Informed-Sport Certification and clean ingredients. Check out BPN's lineup and enjoy a 20% off their amazing products.
CORE Temperature Monitor is the first non-invasive wearable that continuously and accurately measures core body temperature. It can be used by any athlete, anywhere, and gives you real-time data on your temperature. Today, celebrate 20% off CORE with us and take your training up a level.
As one of the biggest brands across endurance sport, Science in Sport (SiS), is truly a top-shelf performance nutrition provider. They pioneered things like the isotonic gel and high-carb chews.
The people at Tailwind have a dialed line of fueling products, focusing on delivering complete nutrition that is convenient and tasty for athletes whether they're training, racing, or recovering.
Learn about UCAN and test out some of their unique endurance-focused fuel with our Black Friday deals. UCAN Energy is designed to power long efforts with zero sugar and zero GI distress.
A company going big on the little stuff — that is Pillar Performance. Their aim is to support the needs of athletes from a micro-nutrition perspective; from magnesium for recovery + sleep support to vitamin c and omegas for general health.
Up next on athlete favorite brands is Amacx. This European powerhouse is becoming a staple across the world for endurance athletes. Their high-performance product line was formed by athletes - for athletes.
SwissRX is a spare-no-expense brand that has made high-quality supplements available and beneficial for every athlete. Today, they are the highlight of our Black Friday deals, offering a Buy 2, Get 1 Free special.
Today's dedicated brand is a UK-based sports nutrition company whose products are intentionally engineered for the everyday athlete. Styrkr's products are designed specifically to give athletes more energy and combat fatigue, helping athletes reach their next endurance goal.
Black Friday starts now! We are excited to kick off our season of deals by providing a daily brand-dedicated blog for each brand we feature. From brand highlights to product deals, get it all here. Ketone IQ is on deck first!
Ryan Collins just can't stop. He is always finding, pushing, and rewriting the limits of ultra-endurance efforts. He recently won the 6hr event at Ultra Cycling Worlds, setting a new course record. Here is Ryan's debrief of the experience and fueling lessons gained from this effort.
NSF Certified for Sport. You’ve probably seen the NSF logo on many of the products you get from The Feed. It’s a small mark, but what it stands for is huge. Here is why it's such a big deal.
After a stunning day at the Leadville Trail 100, David Roche set his sights on the Javelina 100 where he could earn a Golden Ticket to the Western States 100. It wasn't just another race, it was a chance to confirm his faith in high-carb fueling and challenge the limits of what he thought was possible.
Kona certainly didn't disappoint. It had everything from bold pacing strategies and record-breaking splits to unexpected lead changes and unfortunate blow-ups. Our HPT athlete, Magnus Ditlev, faced these challenges and mounted an impressive late-race push to secure the silver medal.
This piece is shared by Rachel Drake, a guest writer and trail runner who recently competed in the Mammoth Trail Fest. She shares her experience fighting for the podium, fueling strategy, and tips she thinks fellow athletes could learn from when the race day nerves come around.
HPT Athlete Taylor Knibb has had a remarkable season in the inaugural year of the T100 Triathlon World Tour. With three wins under her belt, and the final World Championships in Dubai looming ahead, Knibb spared some insight for us on how this season has gone.
The 2024 Life Time Grand Prix (LTGP) served up another riveting off-road racing season. With the dust (literally) settling from the finale at Big Sugar, we’ve taken a moment to reflect on the season as a whole. Here is a race-by-race highlight of how the LTGP shook out.