Majorly Fueled for Marathons
By The Feed.
'Tis the season, the fall Marathon season that is. As autumn approaches, so do some of the most iconic running events in the world. In lieu of such, we are featuring a short series of blogs from the most dominant fuel in marathons: Maurten.
Certain races stand apart. Races that don’t just appear on the calendar, but in the greater cultural zeitgeist.
Berlin. Chicago. New York.
The great city marathons aren’t simply tests of endurance; they’re cultural moments. They’re where history gets rewritten mile by mile, where records fall and legends are made, where bucket lists are completed and the courses themselves seem to carry you forward.
In recent years, there’s been a constant presence in these moments: Maurten. Aka, the fuel in the bottles clutched by the world’s fastest. The gel tucked into the split shorts of champions. And the drink mix coursing through the veins of record-breaking efforts.
Maurten isn’t just at the marathon; it’s shaping what it means to marathon in the modern era.
Maurten is a Different Kind of Sport Nutrition
Historically, sports nutrition has been a compromise: fuel enough to keep going, but not so much that your stomach revolts. For decades, athletes knew the tradeoff well. Gels that tasted like glue, drinks that sloshed heavy in the gut, cramps, a coating of stickiness in your teeth, and dread.
Maurten changed everything. Their breakthrough was at a chemical level. Instead of forcing sugar down, they built a hydrogel to locks it in. They created carbohydrates, up to 100 grams per hour, the upper limit of what the body can absorb, encapsulated in a matrix that slips through the stomach and dissolves in the intestine, exactly where you want it.
The result? More fuel, less stress. Energy without rebellion. A quiet revolution in a sport that thrives on marginal gains.
It’s the difference between holding your pace at the 20 mile marker and watching the race run away from you.
The Fastest Rely on Maurten
There’s a reason Eliud Kipchoge reached for Maurten when he ran 1:59:40 in Vienna. A reason why marathon winners in Berlin, Chicago, and New York have bottles taped with the M logo.
Because when the world’s best need certainty and speed, they need Maurten. It’s a belief in better, and more than anything it’s about control. You know what you’re putting in, you know how it’s absorbed, and you know it’s been tested in the crucible of world records.
Maurten is science, refined until it becomes trust.
Maurten for The People
The marathon is democratic that way. The same streets, the same miles, the same hydration stations. Whether you’re chasing a BQ or simply chasing the finish line, fueling demands are identical for everyone.
Maurten makes it possible to run your best marathon, from mile splits in the 4:30s to the 11:30s+. The physiology doesn’t change. Glycogen runs low. Carbohydrates need to replace it. The body craves steady delivery. Maurten’s hydrogel delivers steady, sustained, easy-to-digest energy.
Fueling For Greatness
As the streets of Berlin, Chicago, and New York fill again this fall, as records, dreams, and everyday triumphs take shape, Maurten will be there. In bottles. In gels. In the bloodstream of champions and first-timers alike.
Because greatness isn’t improvised. It’s fueled. Here’s how the world’s best use Maurten, and how you can too:
Drink Mix 320 / 160 → The foundation. Sipped in the days and hours before the race, it loads the body with more carbohydrate than the stomach could once tolerate. Think of it as the base coat before the first stride.
Gel 100 / Gel 100 Caf 100 → Precision fuel, easy on the gut, taken every 25–30 minutes. The regular gel keeps glycogen topped up; the caffeine version adds alertness when the race narrows into focus.
Solid 160 → The breakfast-before-the-start option. A bar that feels like food, digests like a gel, and avoids the empty-stomach panic of race morning.
Drink Mix 320 Caf → A late-race ally. Caffeine + carbs in liquid form, giving both energy and clarity when the brain begins to fog.
The marathon has always been about more than distance. From the story of Pheidippides collapsing at Athens, to Abebe Bikila running barefoot through Rome, to Brigid Kosgei blasting past barriers in Chicago, it’s a stage where science, spirit, and suffering meet.
Maurten belongs in that lineage. It’s the invisible hand shaping what’s possible. Fuel not as an afterthought, but as a deciding factor. The reason why “the wall” feels less like a collision.
Because in practice, the marathon isn’t run on miles alone. It’s run on what you put in.