Our latest insider scoops
Black Friday 2025: Trends What Won The Year
There's a lot of noise around the deals this shopping season — but if you do anything, don't skip over these trends. This is what is making waves in 2025 and will be big going into next year.
Black Friday Chaos: Trending Deals You Can't Miss
Black Friday has stretched well beyond a week and the chaos is real this year. But the best part? The deals are here to stay — they won't get better by waiting.
The Small Things That Make Your Day: Socks, Shakes & Hydration
The right morning routine can make or break your entire day, and I've spent years dialing in the small details that actually matter. From the socks I slide on first thing to the breakfast shake that keeps me fueled until afternoon, here are the products I genuinely can't live without.
The Truth About Lead Levels and Protein Powders
New research shows endurance athletes actually need more protein—not less—and most powders are well within safe limits. Here's what you should know about lead an protein powders.
Legal Peptides and the Benefits for Endurance Athletes
Legal peptides have entered endurance sports, promising enhanced recovery and bulletproof joints. What are legal peptides? What do they do for us? Here’s what the research says.
What Makes goBHB Different from Regular Ketones
If you research ketone supplements, you’ll find that not all the beta-hydroxybutyrate (BHB, the actual ketone) is created equal.
Caffeine vs Paraxanthine: What Athletes Need to Know
If you’re like most endurance athletes, caffeine is probably a non-negotiable part of your training. Here's what you should know about caffeine and it's interesting alternatives.
Top Products of 2025
While the year is most certainly not over, we felt it necessary to highlight some of our favorite products of 2025. These are the top products you'll find pushing boundaries, challenging the status quo, and helping athletes reach new heights.