Two launches this week. One is something I've wanted to drink every day for years but couldn't find. The other is me admitting I missed something about Foundation the first time. Check it out.
Let's talk about drinking.
Specifically, the chronically dehydrated state that so many athletes are in and don't even realize it. If I had to pick the easiest, most effective change you can make — it's hydrating more. For me, that means way more.
I'm terrible at this. A straight glass of water, especially at work, just doesn't appeal to me. Flavored hydration? I'm in. But during the day, I don't want the sugar of Skratch or regular Mortal — even though I love them during workouts. LMNT is great, but I don't always want that much sodium. So over a year ago, I challenged the team to make a sugar-free version of Mortal and dial in the flavors for daily sipping. More subtle. Less sweet. Built for hydration, not performance fueling.
The result is Mortal Everyday. All the electrolytes, zero sugar, flavor profiles perfect for sipping. If you're a fan of Liquid IV, Skratch, or regular Mortal — give Mortal Everyday a try.
Pro hack: Mix Mortal Everyday with The Feed Labs High Carb Drink (a neutral flavor) to get both a flavor punch and optimized sodium. A high-carb drink mix with a subtle flavor and the electrolyte profile dialed in.
The mistake I made (and now fixed)
I created Foundation last year to put all the powders I know I'm supposed to take daily into one pouch. No more scooping. No more tubs. No pills.
It was a hit — but I made one mistake. I launched it in Swiss Chocolate. The flavor was great, but it limited you to mixing it with chocolate, vanilla, coffee, or drinking it solo.
Today I'm launching the Neutral version. This is what I should have launched first.
The reason? It goes with everything. Think of Foundation as the ultimate boost you can add to anything:
Boost your hydration
Boost your clear whey protein
Boost any homemade smoothie
Boost your morning coffee
Get Foundation Neutral flavor here. This is for everyone from our top athletes to my parents. The 5 things you need, nothing you don't.
Hack of the week: the Speed Flask
I just got in 1,000 of the new Feed Speed Flask, and I'm hooked.
Here's the situation. It's hot. You need to hydrate and fuel on your run. I hate carrying a bottle. I don't want to run back home in the middle of an hour run.
The answer is the new Speed Flask — a 500ml running flask that disappears in your hand. Only problem is I should have ordered more than 1,000.
My recipe:
1–2 scoops of The Feed Labs High Carb (30g to 60g of carbs)
1/2 serving of Mortal Everyday (flavor + electrolytes)
500ml of water + Speed Flask
Run, hydrate, and high-carb fuel all in one.
