Feed News

The Feed turns 12 — and to celebrate, almost everything is 25% off. Not sure where to start? Here are 15 products athletes are obsessed with.

The question I've heard more than any other since starting The Feed: "There are so many options — how do I know what to buy?" So today I launched something to help cut through the noise — a single number that tells you what millions of Feed athletes actually think of a product.

Roman Khrennikov is one of the best athletes in CrossFit. Two podiums at the Games, a World Fitness Project (WFP) Tour Stop win in Mesa, and a standard of consistency most competitors can't touch.

Spring is here, which means it's time to clear out the old and restock with the good stuff. This week at The Feed, we have some things worth paying attention to. Here's what Matt's been testing, restocking, and is excited about right now.

This week, Matt highlights the latest and greatest tools, supplements, and fuel that are making a real difference in his life.

Why you should be taking more creatine, how to reduce cortisol, the new standard in protein bars, and more.

This is everything you need in one pour. Foundation solves the problems killing your consistency: too many products, too much hassle, and routines that fall apart when you travel. Check out why Foundation is a game-changing supplement.

It's that time of year when you're scrambling to find gifts for the athletes in your life—or dropping hints about what you actually want. Here are our Holiday Gift Guides to help you find the perfect present this year.

Black Friday has stretched well beyond a week and the chaos is real this year. But the best part? The deals are here to stay — they won't get better by waiting.

The right morning routine can make or break your entire day, and I've spent years dialing in the small details that actually matter. From the socks I slide on first thing to the breakfast shake that keeps me fueled until afternoon, here are the products I genuinely can't live without.

Is cycling civilized? Or is it the wildest sport (in Lycra) out there?

Introducing The Feed Lab. Our answer to the value problem in performance nutrition. Learn how this brand will change the game for affordable, effective fueling.

How One Hawaiian Company Turns an Ecological Crisis Into the World's Most Nutrient-Dense Red Meat

Fuel smarter and fuel safer with the all-new NSF for Sport Mode at The Feed. From elite athletes to the health-conscious, you can now shop for all your favorite items under the NSF for Sport certification safety net.

The sleep experiment that changed everything, the best products from our new product showcase, and who doesn't love watermelon? I've picked out the highlights of what's happening at The Feed from the past week so you don't miss a beat.

200g of carbs an hour fuels a world record, secret gels come to our shelves, and big products go live – April was a month for the books at The Feed! As we celebrate our birthday and look ahead to an action-packed May, here's everything you need to know about our athletes' incredible performances and what's new at The Feed.

I compiled some great stories from this past week to give you my take on the highlights and moments you should know about. Put another way, it's "Your Feed" from me.

We have quite the "bottle experience" at The Feed. We use them every day, train with them, and there are a million different types...but what makes one a standout? We discovered our favorite bottle ever last year and you are going to want to see why.

Changing fueling standards have contributed to a wave of performance breakthroughs. Speaking of breakthroughs, let David Roche tell you about the performance revolution and how Tailwind High Carb is playing a part in it.

Our 2025 High Performance Team is here – a powerhouse lineup of athletes that represent the best in sport. These athletes don’t just compete—they set the standard, and we’re here to fuel their success.

Course records fall, world titles are claimed, and big brands are launched – it was March madness at The Feed. Here’s everything you need to know about happenings at The Feed, from the highlights of our performers to the new products on our shelves.

February was packed with record-breaking ultra performances, new in-house products, and a major shift in our shipping. Here’s everything you need to know about February at The Feed.

The first month of 2025 came in fast and heavy. What is usually a fairly lethargic month filled with base training, season preparations, and little racing to follow kept us on our toes. We aren’t complaining – here are the highlights of January at The Feed.

Ever wondered what happens right after you hit Place Order on The Feed? Here’s a behind-the-scenes look at how your order gets picked—by one of our robots– and the magic that happens inside our warehouse.