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Mar 3, 2025

Ultras Get Faster, New Gear Drops, and Big Shipping Changes

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By The Feed.

February was packed with record-breaking ultra performances, new in-house products, and a major shift in our shipping. Here’s everything you need to know about February at The Feed.

Race Highlights

Black Canyon 100K

  • Tara Dower secured an impressive 2nd place at the “opening ultra” Black Canyon 100K in Arizona. Not only was this a huge result on the heels of setting the Appalachian Trail record last fall, it also gave her a Golden Ticket to the Western States 100.

  • Mary Denholm put in a strong performance forcing the pace of what has become the fastest Black Canyon in history, but ultimately had to fold her cards at this year’s event. She’s already scheming for next year…

Trans Gran Canaria

  • Zach Miller tackled the VK (Vertical Kilometer) with a brutal lineup to finish 9th.

Tarawera Ultramarathon

  • Ryan Montgomery ran a solid race finishing 6th in a wildly tough men’s field.

  • Lucy Bartholomew placed 12th, producing a solid result to begin her 2025 season.

  • Hillary Allen made a compelling return to competition and is poised for a strong comeback this season.

Feed is now FedEx

You heard that right! We’ve leveled up our shipping game to get your favorite products to you even faster and with better pricing and less hassle.

Gear & Products

  • Feed Gear Bags: We closed out February with the launch of some new gear lineup, featuring the Weekender Duffle, Race Cube, and Gym Bag —all designed for athletes on the go. Check out the bundle here!

  • USWE Hydration Packs: The ultimate hydration solution for endurance athletes with unparalleled comfort, weight savings, and options. These are the best hydration + gear packs you could ask for.

  • Your Gummy Guide: A deep dive into fueling with gummies—because sometimes, the simplest fuel is the best. Check out this guide to learn about how gummies are surfing the supplement wave this year.

  • Supplement Sale: Huge savings on recovery, focus, daily essentials, and performance supplements to keep you at your best.

Valentine’s Day Bottle Run Club Activation

We spread the love across 30+ run clubs nationwide with our limited-edition Valentine’s Day bottles, celebrating community, connection, and the joy of running together. Or the “love/hate” you have for it…

Looking Ahead to March

Get ready for another action-packed month as we head into:

  • MidSouth: an Oklahoma throw-down between the gravel pros.

  • HYROX Houston: who will take the reigns as HYROX heads to Texas?

  • BWR Arizona: our early indicator of who’s on form heading into the 2025 season.

Stay fueled and fast – we’ll see you out there!