Black Friday has stretched well beyond a week and the chaos is real this year. But the best part? The deals are here to stay — they won't get better by waiting.
Black Friday is absolutely nuts this year.
I'm going to be honest—running an online retail business during the holidays has become insane. Over the last few years, Black Friday has stretched into a week. This year? It's practically a month.
But here's my promise to you: The deals that are live right now are the BEST deals. They won't get better next week or next weekend. Same prices, same offers, all the way through.
So if you're like me and hate that feeling of "what if I wait and the deal gets bigger?"—don't worry. It won't. Shop now if you see something you want.
Plus, shipping is FREE. Grab what you need today, come back next weekend if you want more. This actually helps you because at the pace sales are going, we might stock out of a few things by next Sunday.
Now let's talk about what's been trending that I haven't shared with you yet.
World Cup Ski Racers Are Obsessed With KA-EX
I got a text from a spy (one of our athletes) up at Copper Mountain training with all the World Cup ski racers. She sent me photos of Feed boxes showing up at their hotels for the international ski racers.
I looked up what they were ordering. The #1 product? KA-EX from Switzerland.
Then last week I was at an Equinox in NYC and saw a bunch of people drinking it. Then I heard it's in almost every F1 paddock—we just shipped a ton to Vegas for yesterday's race.
What is KA-EX? It's the most popular sports supplement in Switzerland. Comes as ready-to-drink or powder you mix.
It's packed with micronutrients, but the main goal is to reduce cortisol levels (stress) that every athlete has—even if you don't feel stressed.
They have clinical studies showing 36% faster return to normal cortisol levels within 48 hours of intense training.
The Black Friday deal is already live: Buy 1, Get 1 Free. Try it and see what you think.
My New Morning Routine: AMACX Tart Cherry
I'm on the cherry train this year with everyone else. But my go-to lately has been grabbing one of these AMACX Tart Cherry bottles each morning and putting it in my gym bag.
After my workout, I sip on it on the way to work and at the start of my workday.
I'm loving this routine. I'm more hydrated, and I'm convinced (just like all the Tour de France guys) that this helps me recover better. I also feel less inflamed, which I love.
The Tour pros reach for tart cherry immediately after finishing a stage. There's a reason. The concentrated anthocyanins reduce muscle damage and speed up recovery.
GLP-1 Users: Don't Lose Your Muscle
Okay, this may be a bit controversial for some (not for me), but I'm going to throw it out there anyway.
I've had a few friends start GLP-1s in the last few months. I loved that as they started losing weight, they also started training and working out more.
The one downside to rapid weight loss? Risk of losing muscle mass. Some studies show up to 40% of the weight lost on a GLP-1 is muscle mass (what you don't want!).
I recommended to my friends (and anyone who asks) that they take SwissRX Synthesis—4 capsules per day—if you're taking a GLP-1. It's in clinical trials right now, specifically for this purpose. That being the ability to reduce muscle breakdown. We already know it helps drive muscle protein synthesis that prevents muscle loss (and improves strength and muscle recovery by 54%).
If you're taking a GLP-1, you want plenty of protein (these Supa Protein shots have been popular) and Synthesis once a day to support losing fat, not muscle.
My Pre-Black Friday Shopping List (Deals Already Live)
Here's what I've already grabbed from the deals that are live now:
Nomio (Save 15%) - is a breakthrough broccoli-sprout shot engineered by Karolinska Institute researchers and trusted by elite athletes like Cole Hocker and Mads Pedersen, delivering stabilized isothiocyanates that have been shown to cut lactate by 12%. Imagine how much better you will perform with less burn.
Second Wind Nasal Strips (Save 30%) - This is the best nasal strip on the market. Think high-performance version of Breathe Right. I'm a huge fan for workouts and for sleep.
AMACX Gels - Get 10 Drink Mix Gels for $20. That's a smoking deal on the best-tasting gel of 2025.
Shokz Headphones (33% off) - This deal is going nuts right now. If you don't know, these are bone conduction style headphones that allow you to workout, ride, be outside all while maintaining awareness. We have inventory and more coming on Monday. If you've been waiting, now's the time.
SwissRX (Buy 1, Get 1 Free) - This might be the top-selling deal so far. All the top products included: Collagen, Synthesis, Nitric Oxide, and Multi-Vitamin.
Orthomol Immun (20% off) - The 2nd most popular product with World Cup ski racers. Get it now for winter. It has saved me so many times from getting really sick.
Endurance Tap (51% off) - My favorite pure maple syrup gel is tariff-free (it's Canadian maple syrup). Stock up before tariffs hit this one.
H2O Audio SnowPro Headset (Save 72%) - This deal is insane. Waterproof to 12 feet, works in the cold, audio is really loud (louder than Shokz in my testing). For only $49 for a bone-conducting Bluetooth headset, that's one hell of a deal.
Remember: these deals won't get better. What you see now is what you'll see next weekend. Don't wait if you see something you need.
Happy savings.
P.S. I'm keeping shipping FREE on everything, so there's no penalty for placing multiple orders. Grab what you need now, come back later if you want more. (Domestic, Continental 48 orders only)
