Stop Overpaying for Carbs
By Matt Johnson
Founder of The Feed.
Introducing The FeedLab. Our answer to the value problem in performance nutrition. Learn how this brand will change the game for affordable, effective fueling.
I keep hearing the same thing from athletes:
Fueling properly is expensive, especially for long sessions and cutting back hurts performance. It’s a tough tradeoff, but it shouldn’t be. At its core, sports nutrition is simple: your body needs consistent, high-quality fuel to perform and recover at its best.
That frustration led us to build something new.
Introducing: The FeedLab.
The FeedLab. is our answer to the value problem in performance nutrition.
No frills. No inflated price tags. Just smart, science-backed formulas designed to work — and offered at a price that makes daily use more affordable.
We're launching with two essentials:
1. The FeedLab. High Carb Drink Mix
Let’s compare the cost of 80g of carbs:
The FeedLab. Drink Mix – $1.78
Tailwind Endurance Fuel – $2.56
SiS Beta Fuel – $3.00
Maurten Drink Mix 320 – $3.64
Skratch Super High Carb – $4.20
Each scoop delivers 30g of carbs — so you can dial in exactly what you need.
One scoop for shorter sessions. Two for your 60g/hour sweet spot. Three for 90g+ endurance efforts.
And the flavor? Neutral. Smooth, easy-drinking, and never overpowering — especially when you’re deep into a session.
2. The FeedLab. Creatine (Creapure®) – $0.42/serving
Not all athletes realize this: Creatine isn’t just for the gym.
The cognitive benefits, especially for women, are remarkable.
Women typically have 70–80% lower creatine stores than men, and research shows up to a 31% improvement in memory and attention with consistent supplementation.
We use Creapure®, the gold-standard German-made creatine monohydrate (99.99% pure) and NSF Certified for Sport.
You get 60 servings for $25 — making it the best-value Creapure® on our site.
Quick note: All Creapure® is molecularly identical — so paying more doesn’t get you more. I take 3g daily (no loading required), and consistency is key.
The Bottom Line
These products aren’t built for hype — they’re built for function.
No gimmicks. No inflated pricing. Just evidence-based formulas designed to fuel performance without compromise.