Our latest insider scoops
The Science of Carbohydrate Fueling: Why 2:1 Glucose-to-Fructose Changed Everything
For decades, athletes were limited to 60 g of carbohydrates per hour. Then, researchers discovered something that changed endurance nutrition forever.
The Hand That Feeds
Domestiques, Team Cars & the Beautiful Chaos of Takeout at the Tour Featuring the Styrkr Bar50
Victus: The Simplicity of Effort
Victus and the Ritual of Before, During, and After. This is a fueling system.
The Science Behind Creatine: Why Every Athlete Should Care
Creatine isn’t just for bodybuilders — it’s for anyone serious about performance, recovery, and brain function.
The Tour de Maurten Pack
A Marathon Maestro, A Cycling Menu, and the Hydrogel Heard' Round the World
High-Roctane Fuel: GU Energy Labs
The Tour de Feed is here. We are excited to embark on a three-week journey across France, and across the amazing products at The Feed. We'll start with a highlight of GU Energy Labs Roctane line: a fleet of products designed to support your most epic battles.
Introducing The Animal Bottles
Is cycling civilized? Or is it the wildest sport (in Lycra) out there?
Mortal Hydration: Flavors and Functions
From Croissant Country To Cramp Country. A Review of Mortal Hydration's Flavors and Functions.