Victus: The Simplicity of Effort
By The Feed.
Victus and the Ritual of Before, During, and After. This is a fueling system.
There are no shortcuts in endurance sport. There is, however, rhythm. The best days on the bike don't start when the wheels turn. They begin long before. When the kit is still laid out like a quiet promise on the edge of that one chair in the corner of your room. You know the one, with that tender morning dapple on it. When the bottle cages are still bone dry. When you check the weather three times, knowing you'll go out anyway.
Those days unfold not in miles, but in phases. In the hush before. The hum during. And the ache and exhale of after. And it's in those transitions, between tension and release, between ritual and recovery, that Victus does its best work. Because Victus doesn't try to hack performance. It doesn't throw everything into one scoop and call it innovation. It breaks the ride down into what it truly is: a living organism with a heartbeat, a cycle, a chronology, and a need to be cared for in stages.
Phase I: Before
The body is a fuse. This is the match.
You feel it before the caffeine hits. That moment when the tension in your shoulders drops. When the pre-ride jitters soften into focus. Victus Before is a blend of caffeine, electrolytes, and L-citrulline, formulated to deliver mental clarity, vascular flow, and just enough ignition to put you in motion without pushing you over the edge.
200mg of caffeine may sound like a jolt, but this isn't a shot of espresso to the face. It's controlled. Layered. Paired with guarana for a slower burn, and BCAAs to prep your muscles before they're asked to perform.
This is what you drink when you're still in socks. When the playlist isn't on yet. When your nerves need something to do other than worry about the climb.
Phase II: During
In the middle of the effort, everything becomes a negotiation.
The road isn't flat. The weather isn't stable. Your legs are tired, your ego's awake, and the group up ahead doesn't look like they're slowing down. This is where most fueling systems overpromise and under-deliver. Too sweet. Too heavy. Too late. Victus During is none of that. It's a 2:1:1.5 carb ratio (maltodextrin, fructose, glucose), with 343mg of sodium and just enough salt to keep you sharp, not shriveled. Every gel or bottle delivers 45g of carbs. Clean, measured, and gentle on the gut.
Imagine hydration that meets your system where it is: slightly dehydrated, a little defiant, and desperate for something that doesn't trigger a gag reflex. You don't have to think about it. Just drink. Keep going. Two servings per hour = 90g of carbs. Enough to keep your fire burning without lighting the kitchen on fire.
Phase III: After
The effort ends, but the work doesn't.
You may have stopped pedaling, but your body's still in motion. Still breaking. Still repairing. Still reaching for something to refill the well. Victus After is the soft landing you didn't know you needed.
A clear recovery drink –yes, clear– that's high in protein (21g), modest in carbs (10g), and packed with a cocktail of 33 nutrients that support muscle, tendon, cognitive, and immune function.
There's whey protein isolate for muscle synthesis. Collagen peptides for connective tissue repair. Electrolytes to rehydrate what you left on the road. Leucine, minerals, trace nutrients, all tuned with clinical precision. The result? Something that doesn't feel like a chore to drink. Something that helps you recover like someone who plans to ride again. Not in a few days.
Tomorrow.
A System, Not a Stack
Victus is not a choose-your-own-adventure supplement aisle.
It's a linear, research-backed system that walks with you from pre-ride jitters to post-ride peace.
Three phases. Three functions. Each one a deliberate act of support, delivered with elegance, restraint, and ruthless simplicity.
It's Dutch-engineered, if you care to know. Built by a team of sports scientists who logged over 9,000 hours across 1,000+ peer-reviewed papers. But you don't need to know that. What you need to know is that it works. And it won't try to do everything at once. It just does the right thing at the right time.
How The World’s Best Riders Use Victus:
Breakfast in a hotel 90k from the stage start? Victus Before goes down with your oats and your nerves.
Third hour of rollers and no shade? Victus During, every 30 minutes. Gel or bottle. Let the sugar go unnoticed.
Post-stage. Kit half-off. Legs up. Bus humming. Victus After. Cool, clear, clean.
There's something noble in keeping things simple. In a world of overengineered supplements and overmarketed potions, Victus is a throwback to the idea that performance is a process. One that deserves respect.
You don't fuel just to go faster. You fuel to go longer. To wake up stronger.
To stay in love with the ride. And if you're lucky? You get to do it all again tomorrow.