Our latest insider scoops
High-Roctane Fuel: GU Energy Labs
The Tour de Feed is here. We are excited to embark on a three-week journey across France, and across the amazing products at The Feed. We'll start with a highlight of GU Energy Labs Roctane line: a fleet of products designed to support your most epic battles.
Introducing The Animal Bottles
Is cycling civilized? Or is it the wildest sport (in Lycra) out there?
Mortal Hydration: Flavors and Functions
From Croissant Country To Cramp Country. A Review of Mortal Hydration's Flavors and Functions.
A Makeover for SBT GRVL: Pete Stetina
Pete Stetina gives us a view into the hotly contested –and newly reformatted– SBT GRVL race in this latest recap. Pete not only took a podium finish, but he also shared why the new SBT may just be okay after all.
The Modern 100-Mile Fueling Revolution: Why Hydration Is Your Secret Weapon
Forget the old “eat everything” approach. Here’s how science is rewriting the rules for ultramarathon nutrition.
Pogacar’s Secret Recovery Drink
Among other pro athletes, three-time Tour winner and current World Champion Tadej Pogačar has been downing a mysterious, dark drink immediately after finishing a race. We found out what it was.
The Feed is all in on HYROX.
This hybrid sport is the fastest-growing fitness competition globally, with races in 11 countries and over 30 cities.
Stop Overpaying for Carbs
Introducing The Feed Lab. Our answer to the value problem in performance nutrition. Learn how this brand will change the game for affordable, effective fueling.