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Our latest insider scoops

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Maurten's Gel 100 vs. Gel 160

Maurten is back with another new and exciting product! This time it's the Gel 160 – a gel using the same hydrogel technology to deliver 40g of carbohydrates in just one serving. We do a deep dive to compare their two offerings for you.

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Veloforte: Fit for Purpose and Fit for Body

Veloforte is a new brand for The Feed that offers a range of natural products designed around three values: delicious taste, quality ingredients, and better performance. Discover the rich history behind Veloforte and what their products bring to the table for the sports nutrition world.

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Athlete Webinar with Victus

This July, we held a Sponsored Athlete Webinar alongside guest vendor and partner Victus. Tune in to learn more about the development behind Victus, their simply product lineup, and much more.

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The Maurten Bicarbonate Revolution: Overcoming Limitations & Advancing Performance

Sodium Bicarbonate has been utilized for a long time in the endurance sports world. However, it's bumped up against some difficult limitations, until now. Maurten is offering athletes an innovative solution to push past fatigue and unlock the room for more potential.

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Athlete Webinar with Fastfood

In June, we held a Sponsored Athlete Webinar alongside guest vendor and partner Fastfood. Despite what you may think, they're not serving drive-thru! Tune in to learn more about the history behind Fastfood, the product lineup, and more.

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NEVERSECOND: Behind the Innovation

The sports nutrition world is a complex place where wild new products meet rigid tradition. However, NEVERSECOND has been consistent in the creation of new products with the "science first, never second" focus. Check out their latest additions to an innovative lineup.

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How to Make the Most of Maurten's Bicarb System

In a recent article, we unveiled Maurten's Bicarb System as “the new legal performance enhancer”. It's been making an impact on the high-performance world, so we gathered the top tips and most common questions so that you can make the most of it.

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Say Goodbye to Stomach Issues

One of the most common problems among endurance athletes is gut issues. While we put so much energy into training and performing, it can be unhinged by gut issues. Check out our top protocol for solving these problems.