
Our latest insider scoops

Human vs. Bovine Lactoferrin for Athletes: Why Source Matters for Performance
Elite athletes are ditching traditional colostrum supplements for a breakthrough that delivers 15x more bioavailable lactoferrin - here’s why effera™ technology is rewriting the rules of recovery and performance nutrition.

Tart Cherry Juice: The Science-Backed Recovery Fuel Pro Athletes Are Drinking
A dark red recovery beverage is quietly gaining attention in elite circles. Here’s why tart cherry juice deserves a spot in your nutrition playbook.

Fueling for Kilimanjaro
Getting ready to chase an FKT up high? Here’s everything I learned about fueling at altitude — from the science behind why your body rebels above 15k feet to the exact snacks I packed for summit day. Because you can’t run to 19,431 feet on vibes alone.

Fueling Fast: An Olympic Medalist’s Guide to Supertri Nutrition
Two-time Olympic triathlon medalist Beth Potter shares her race-tested nutrition secrets for dominating short-course racing.

The High Price of Peak Performance: Why Ketone Supplements Cost So Much
In the world of elite athletics, every performance advantage matters. Here's why one of the most premium supplements comes with a cost.

Fuel Like a Pro: Matt Sharpe’s Ultimate Supertri Racing Guide
Master the fourth discipline with proven nutrition strategies from an Olympian and IRONMAN 70.3 Champion.

Ketones: The Performance Fuel Elite Athletes Are Banking On
How cycling’s most controversial supplement is reshaping endurance performance and what the science really shows.

Dream Shot: Science-Based Sleep Optimization
A comprehensive analysis of The Feed’s revolutionary liquid sleep formulation.