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Veloforte: Fit for Purpose and Fit for Body

Veloforte is a new brand for The Feed that offers a range of natural products designed around three values: delicious taste, quality ingredients, and better performance. Discover the rich history behind Veloforte and what their products bring to the table for the sports nutrition world.

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Our latest insider scoops

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Gold for Rollins at BWR Utah

HPT Athlete Melisa Rollins put on a commanding display of performance at the Hell of the South: BWR Utah. After changing directions and learning the ropes of Pro Road racing in Europe, Rollins returned to the States with a new perspective and an eagerness to put it to use.

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Behind the Podium at Leadville with Alexey Vermeulen

The Feed HPT Athlete Alexey Vermeulen had an impressive day at this year's Leadville 100, taking 2nd overall. However, the race wasn't the only focus that weekend for him. Join us for a deeper look into his performance as well as the project he's leading.

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Behind the Wrapper: Our Best Value Products

After seeing an impressive amount of fuel consumed over this weekend's Leadville 100, it got us thinking about which products are the best value. After a deep dive on our products, we found that the value actually lies in the cost per gram of carbohydrates.

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Leadville 100 Educational Series: Post-Leadville Fueling & Hydration

The Race Across the Sky is all wrapped up...but that doesn't mean the care of our body is. Often, the time following a massive event such as Leadville is when athletes are vulnerable and can greatly benefit from a solid nutrition plan. Part 4 of the L100 Series is here to help you get back on your feet faster.

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Lauren De Crescenzo's Podium at Crusher in the Tushar

The Feed HPT Athlete Lauren De Crescenzo (LDC) crushed the Crusher. At the previous stop in the Lifetime Grand Prix, LDC overcame a brutal course and altitude to land skillfully on the podium and overcome a previously harsh experience.

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Leadville 100 Educational Series: Fueling the L100 Run

The Race Across the Sky is just over the horizon and it's time to start dialing in your nutritional and fueling plans. Coach Charlotte has prepared a four-part educational series for the upcoming Leadville 100 Run & Ride. The third installment guides you through a proper nutrition strategy for the L100 Run..

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Leadville 100 Educational Series: Fueling the L100 Ride

The Race Across the Sky is just over the horizon and it's time to start dialing in your nutritional and fueling plans. Coach Charlotte has prepared a four-part educational series for the upcoming Leadville 100 Run & Ride. This second installment highlights how you can fuel the L100 ride.

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Leadville 100 Educational Series: Fueling & Hydration 24 Hours Before

The Race Across the Sky is just over the horizon and it's time to start dialing in your nutritional and fueling plans. Coach Charlotte has prepared a four-part educational series for the upcoming Leadville 100 Run & Ride. Our first one will help you dial in the 24hrs prior to race day.