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16 new products added in the past 30 days
Raw Premium Creatine Gummies
Skipping doses kills creatine's benefits. These deliver the full 5g clinical dose of creatine monohydrate in a pectin-based gummy you can toss anywhere and take anytime. Sour Watermelon, Tangerine, Blue Raspberry. Third-party tested.
Our Take
The powder sits in your gym bag. You forget the shaker. You skip the dose. Creatine only works when you take it every single day, and most athletes are inconsistent because the format fights them. RAW's Premium Creatine Gummies fix that with a full 5g of creatine monohydrate per serving, the exact dose tied to decades of performance research, in a smooth pectin-based chew that goes anywhere you go. Daily dosing saturates your phosphocreatine stores over 3 to 4 weeks, which means more ATP output during hard intervals, better power, and faster recovery between sessions. Grab 4 gummies in the morning, pre-workout, or whenever fits. No loading phase, no shaker, no excuses. See more details
Lecka Ultra Gel
65g of carbs per resealable pouch, built from real fruit and rice. Passion Fruit Mango. Plus 410mg sodium and dual absorption pathways for long efforts. One pouch covers most of your hourly fueling needs without the wrapper pile.
Our Take
You're 5 hours into a century ride and your stomach is done with gels. That's the problem Lecka Ultra was built around. Each pouch packs 65g of carbohydrates from 42% real fruit plus tapioca syrup and rice flour, giving your gut two separate absorption pathways to handle that carb load without overloading. The 410mg sodium per pouch is a real electrolyte dose, not a token amount, and the resealable spout means you sip 15 to 20 minutes at a time instead of hammering a full packet at once. Store it against your body in a vest pocket and the texture stays smooth all day. One pouch per hour, paired with water, and your fueling math gets simple. See more details
UnTapped Vegan Recovery All Natural Drink Mix
Four ingredients, zero fillers. Organic maple sugar, oat milk powder, hemp heart protein, and sea salt. 37g carbs, 9g protein per serving in a 4:1 ratio. Available in Maple, Cocoa, and Strawberry.
Our Take
You just finished a hard effort and your muscles are ready to absorb everything you give them. That 30 to 45 minute window is real, and what you put in matters. UnTapped built this around four organic ingredients: maple sugar to reload glycogen, oat milk powder for carbs, hemp heart protein for all nine essential amino acids, and sea salt to replace what you sweated out. Each serving delivers 37g carbs and 9g protein, plus 15% daily iron, 10% zinc, and 45% manganese. Minerals most recovery powders skip entirely. Mix two scoops with 8 to 12 oz of cold water and drink it right after you finish. Same clean food philosophy as the waffles and gels, just built for what comes after. See more details
Form Smart Swim 2 LT
Stop counting laps in your head. The Form Smart Swim 2 LT displays real-time pace, distance, and time directly in your field of vision as you swim. Pairs with the FORM App for guided workouts, automatic data sync, and post-swim review.
Our Take
You know that moment mid-set when you lose count of your laps and the whole thing falls apart? The Smart Swim 2 LT fixes that. Pace, distance, and elapsed time sit right in your line of sight so you never break stroke to check the clock. Paired with the FORM Swim App, each session loads with structured guidance so you know exactly what comes next, length after length. After you finish, data syncs automatically for a full post-swim breakdown. This is the entry point into the FORM Swim System, built for pool training and app-guided sessions. A carrying case, charging cable, and nose bridge set are included. See more details
Thorne 5-HTP
High training loads quietly drain serotonin, and sleep, mood, and motivation all suffer for it. Thorne 5-HTP bypasses the rate-limiting conversion step from tryptophan with active B6 included so the conversion actually finishes. 50mg per capsule.
Our Take
Six weeks into a heavy training block and sleep starts feeling less like recovery and more like just lying down. You're getting the hours but waking up flat. That's often serotonin, not fatigue. Chronic training stress depletes the raw material your brain needs to produce it. Thorne 5-HTP skips the slow tryptophan conversion entirely. About 70% of an oral dose reaches the bloodstream, and it crosses the blood-brain barrier readily. The active B6 cofactor is already in the capsule at the right therapeutic level, so the conversion to serotonin actually completes. Clinical data shows improvements in sleep quality, faster sleep onset, and more REM at 50 to 300mg daily. Take 1 to 2 capsules three times a day with food, or a dedicated dose 30 to 60 minutes before bed if sleep is the priority. One hard rule: keep this away from SSRIs or MAOIs without talking to your doctor first. See more details
PRIMA Ancestral Protein Bar
21g of grass-fed whey and collagen protein, sweetened with raw honey, and every gram of fat from grass-fed beef tallow. No seed oils, no fake sweeteners, no ingredient you can't pronounce. Available in Cacao, Salted Caramel, Cookie Dough, and Mocha.
Our Take
You flip over a bar at the gas station and count four sweeteners before you even hit the protein source. That's what most bars are. PRIMA is built differently — 21g of protein split between grass-fed whey for muscle repair and bovine collagen for joint and connective tissue recovery. Fat comes entirely from grass-fed beef tallow. Sweetness comes from organic raw honey, which brings actual micronutrients with it. The ingredient list is short enough to read in five seconds. New Zealand pasture-raised cattle, organic coconut, cacao nibs, egg yolk. Eat one 30 minutes pre-workout for steady energy or within 30 minutes post-workout to start recovery. If it's been in the fridge, give it 10 minutes at room temp. Trust me on that one. See more details
KA-EX Creatine EAA + Booster
Every RTD creatine on the market degrades before you drink it. KA-EX keeps 3g Creapure® dry in a VICAP® push-cap until the second you open it. Add caffeine, L-citrulline, betaine, and electrolytes and you have a full pre-workout in one bottle.
Our Take
You crack open a creatine drink and half the dose has already degraded sitting on a warehouse shelf. KA-EX fixed that with a patented VICAP® push-cap that keeps the full 3g of Creapure® creatine stored dry in the cap until the second you activate it. Press, shake, drink. Potency intact. Each bottle also delivers caffeine for focus, L-citrulline to widen blood vessels and push oxygen to working muscles, betaine for power output, and magnesium, calcium, and potassium to keep muscles firing. Press the cap 15 to 30 minutes before training. Take it daily, including rest days, because creatine builds through consistent accumulation over time. See more details
Shokz OpenFit Pro
Open ear audio that finally holds up. The OpenFit Pro adds noise reduction to an open design, no ear seal required. SuperBoost dual-diaphragm drivers deliver 50% more bass. IP55 rated. 12 hours battery. One button toggles between modes.
Our Take
You're three hours into a ride, hopping from roads to a trainer setup, and your earbuds have been the weak link the whole time. The OpenFit Pro handles both without asking you to swap gear. Outside, keep noise reduction off and you stay fully aware of traffic and terrain while getting real audio with 40kHz frequency response and Dolby Atmos head tracking. Flip to noise reduction mode for the trainer or gym and the triple mic array cuts through the equipment hum. Battery runs 12 hours in open mode, 6 in noise reduction, and a 10 minute charge buys you 2 more hours. The nickel titanium ear hooks and redesigned contact points stay locked through hard efforts. Pair to two devices at once through the app. Put them in before your first interval and leave them there. See more details
Enervit Tadej Secret Sodium Gel
The gel Enervit built specifically for Pogačar, now available. 40g carbs per gel means you hit 90g per hour on just 3 gels. 200mg sodium per gel. Neutral flavor so it stacks clean with anything else you're carrying.
Our Take
Mid-race at the Tour de France, the best rider in the world told Enervit he needed more sodium. Not a new sponsor, not a new formula from marketing. A direct request from an athlete who knew exactly what his body was losing. Enervit responded with 200mg of sodium per gel and 40g of carbs, which is nearly double what most gels deliver. At 3 gels per hour you're at 90g of carbs and 600mg of sodium, and if you're running their isotonic drink alongside it, you're approaching 950mg per hour total. That matches real sweat loss data at race intensity. Neutral flavor keeps things simple in long efforts where taste fatigue tanks your intake. Take 1 to 2 per hour for hard training, 3 per hour when it counts. See more details
Enervit E.SPORT Power Crunchy Bar
40g bar packing 23g carbs and 7.7g protein keeps muscles fueled and intact on long efforts. Magnesium and B1 help your body actually use the fuel you're eating. Real dark chocolate drops in a soy and gluten-free oat base. Chocolate.
Our Take
Four hours into a ride, the last thing you want is a bar that sits in your stomach or tastes like chalk. The Power Crunchy solves that in 40 grams. You get 23g of carbohydrates firing your working muscles alongside 7.7g of protein helping preserve tissue under load. Magnesium and Vitamin B1 pull double duty, supporting the energy conversion process so those carbs actually become watts and forward motion, not just numbers on a label. The oat and soy flake base gives it a satisfying crunch without feeling heavy, and real dark chocolate drops make it something you reach for instead of just choking down. Eat one every 45 to 60 minutes with water, or use it as a pre-workout snack on big training days. See more details
Maurten Additions
Flavor fatigue is a fueling problem. One sachet of Maurten Additions drops into your prepared Drink Mix 160, 320, or 320 CAF and changes the taste without touching the hydrogel chemistry underneath. Your carbs stay on track.
Our Take
You're six hours into a ride and you've been drinking the same bottle since breakfast. You're not thirsty. You're not hungry. You just don't want it anymore, so you push the next serving back ten minutes. Then twenty. That's flavor fatigue turning into a carbohydrate deficit in real time. Maurten Additions exist to interrupt that pattern. One sachet mixes directly into your prepared Drink Mix without disrupting the hydrogel matrix — the precise chemistry that drives carb delivery stays intact while your palate gets something new. Start with half a sachet and dial up the intensity from there. Cola, Menthol, Orange, Apple. Long course triathletes, ultra runners, multi day cyclists — anyone logging the kind of hours where a neutral bottle starts becoming a mental obstacle — this is the tool Maurten built to keep you on your fueling plan. See more details
Enervit E.SPORT Gel
The OG endurance gel from Italy. Enervit's DP4 carbohydrate formula packs 20g of carbs into a 25ml packet for fast, efficient fuel without the sugar crash. Available in Raspberry (with Caffeine) and Lemon.
Our Take
Deep in hour three, the last thing you want is a bulky 60ml gel you have to chase with water. The Enervit E.SPORT Gel was built for exactly that moment. Twenty grams of carbs in 25ml, delivered through Enervit's DP4 formula — glucose polymers with four linked glucose units that your gut processes efficiently and your muscles feel fast. B vitamins B1, B3, and B6 support the actual conversion of those carbs into usable energy, so the fuel you take in does its job. Stack two or three per hour to hit 40 to 60g of carbs during sustained efforts. Start early, stay ahead, and reach for Raspberry with Caffeine when you need a mental edge late in the race. See more details
Amacx Creatine
5g of pure creatine monohydrate per serving keeps phosphocreatine stores fully loaded for sprints, surges, and back-to-back hard days. NZVT certified and trusted by EF Pro Cycling and Team Visma. No fillers, no additives.
Our Take
You're in the final kilometer and you need to go. Your body taps phosphocreatine first, the fastest energy your muscles have. If those stores are half empty, that kick is half the power it could be. Daily creatine monohydrate supplementation keeps those stores saturated so 5g every day with a meal is all it takes. Pair it with carbohydrates and research shows you get better glycogen storage on top of the power benefits. Optional loading at 20g daily for 6 days gets you there faster but runners and triathletes should skip it to avoid temporary water weight. This is the same formula EF Pro Cycling and Team Visma race on. See more details
Nordic Naturals Kid's Nordic Berries Multivitamin
12 essential vitamins and minerals in a pectin-based gummy with no artificial colors, flavors, or preservatives. Full B-complex included, plus zinc citrate for better absorption. Non-GMO, vegetarian-friendly, third-party tested. Ages 3 and up.
Our Take
Most kids' gummies are basically candy with a vitamin label slapped on. Nordic Berries has been the exception for decades. Four gummies deliver 12 vitamins and minerals, including the full B-complex spectrum that most gummies skip, covering B1, B2, B6, B12, biotin, folic acid, and pantothenic acid for energy metabolism and brain development. Vitamin D3 comes in the active form your kid's body actually uses, and zinc is in the citrate form, which absorbs significantly better than the zinc oxide most competitors use. Pectin-based gummies, no artificial anything, and every batch is third-party tested. Take four daily with breakfast to get the fat-soluble vitamins absorbed properly alongside a real meal. See more details
Magic Mind Mental Performance Shot
12 clinically-backed ingredients in a 2oz shot. Magic Mind pairs natural caffeine with adaptogens, nootropics, and lion's mane to sharpen focus, crush stress, and build cognitive performance that compounds daily.
Our Take
Caffeine gets you going. It doesn't keep your brain performing through a four-hour ride, a brutal race week, or a stress-loaded work day. Magic Mind does. This 2oz daily shot combines 55mg of natural matcha caffeine with L-theanine for calm, jitter-free focus — plus Bacopa monnieri, Cognizin® citicoline, and lion's mane for memory and processing speed that builds with daily use. Rhodiola and ashwagandha keep cortisol in check when pressure peaks. Cordyceps targets mental fatigue at the source. Nano-encapsulated liquid format means it's active in minutes, not hours. One shot every morning. Sharper by week two. See more details
Chomps Grass-Fed and Finished Beef Sticks
10g of protein, 0g sugar, 100 calories per stick. Made from 100% grass-fed and finished beef, meaning cattle grazed on pasture their entire lives. No grain finishing, no antibiotics, no hormones. Real food that travels anywhere.
Our Take
You're at the airport, three hours post-workout, and your options are a sad pretzel or a candy bar dressed up as a protein bar. Chomps is what you should have in your bag instead. Each stick delivers 10g of complete protein from beef raised entirely on pasture, start to finish. That matters because most brands can legally call their beef "grass-fed" even after grain finishing at the end. Chomps skips that loophole entirely. Grass-fed and finished beef also carries a better omega-3 profile, which helps hard-training athletes manage inflammation. The ingredient list is eight items long. Toss a few in your gym bag and eat one within 30 to 60 minutes after training alongside a carb source to support muscle protein synthesis. See more details
Beam Creatine Gummies
Beam Creatine Gummies deliver a full 5g dose of creatine monohydrate in a clean orange gummy you can take anywhere. No powder, no shaker, no skipped days. Just the research-backed dose in a format that actually fits your routine.
Our Take
Creatine works. The research on that is settled. The part most athletes struggle with is taking it every single day. Beam solves that with a full 5g dose of creatine monohydrate in a clean orange gummy with no added sugar, no artificial sweeteners, and no synthetic colors. Five grams is the dose your muscles need to saturate creatine phosphate stores and support real power output, faster recovery between sessions, and better mental clarity too. Take one serving daily, any time of day, including rest days. Creatine compounds over time so consistency is the whole game. Two to three weeks in you will start to feel it. See more details
Amacx Cherry Juice+
Most athletes miss the real recovery window. Amacx Cherry Juice+ delivers a guaranteed 125mg of anthocyanins per bottle, the highest standardized dose available, to dial down inflammation, replenish glycogen, and get you ready to go again tomorrow.
Our Take
You finish a hard effort and your body is already deciding how tomorrow goes. Most athletes grab protein and call it recovery. The pros do something different. Amacx Cherry Juice+ is what Visma Lease a Bike athletes reach for the moment they cross the line. It's the only ready-to-drink tart cherry formula standardized to deliver exactly 125mg of anthocyanins every time, so you get consistent results every harvest, every bottle. Stack that with black elderberry and blackcurrant, 30g of carbs, and 500ml of fluid, and you're hitting inflammation, glycogen, and rehydration in one bottle. Load it 4 to 7 days before a key race and you show up protected. Take a second bottle before bed and the natural melatonin kicks your overnight recovery into another gear. See more details
RAW Creatine + HMB
RAW Creatine + HMB puts two clinically dosed performance ingredients in one scoop. Five grams of creatine monohydrate for explosive output and 3g of HMB to protect lean muscle during hard training blocks. One scoop, two pathways, real results.
Our Take
Most athletes take creatine. Fewer know about HMB. RAW combines both in one clinically dosed scoop because the research shows they work better together than either does on its own. Five grams of creatine monohydrate increases your muscles' stored energy so you can push harder and do more work before you hit the wall. Three grams of calcium HMB acts as a brake on muscle breakdown, reducing exercise-induced damage and protecting lean mass during intense training blocks or caloric deficits. Taurine, calcium, magnesium, and sodium round out the formula for cellular hydration and electrolyte support. Mix one scoop with water daily, including rest days. Consistency is what makes both ingredients work. See more details
Genius Shot Protein Shot
Genius Shot delivers 23g of BLG whey, the most amino-acid-dense fraction of whey protein, in a 100-calorie shot you can take anywhere. Jersey pocket, race bag, desk drawer. No shaker, no mixing, no cleanup
Our Take
Most athletes are leaving protein on the table, not because they forget, but because carrying a shaker everywhere is unrealistic. Genius Shot puts 23g of BLG whey in a 3.4oz bottle you crack open and throw down in seconds. BLG is the highest leucine fraction of whey protein, delivering 45% more leucine and 40% more branched chain amino acids per gram than standard isolates. Those are the amino acids your muscles need to repair and rebuild after hard efforts. Zero sugar, zero fat, 100 calories. One shot covers your post-workout window on a travel day, a double session day, or any day a full meal is not happening on schedule. See more details
Clif Bar Energy Bites
The same trusted organic oats that have fueled athletes for 30 years, now in a bite-sized format. Clif Energy Bites deliver steady carbohydrates and 6g of plant-based protein in a pocket-ready pack. Chocolate Chip, Chocolate Brownie, and Cookies and Creme.
Our Take
Not every effort needs a full bar. Clif Energy Bites take the same organic oat-based formula athletes have relied on for 30 years and put it in a format built for shorter efforts and in-between moments. Each individually wrapped pack delivers steady carbohydrates and 6g of plant-based protein from organic non-GMO oats, the kind of fuel that keeps energy levels consistent without a spike or crash. Toss a pack in your jersey pocket before a tempo run, a morning spin class, or a hike with the kids. Three flavors worth keeping stocked: Chocolate Chip, Chocolate Brownie, and Cookies and Creme. See more details
Jacked Granny Protein Bar
Jacked Granny is a protein bar with 3 to 4 ingredients your grandmother would recognize. Egg whites, real food, 15g of protein, zero gut-wrecking fillers. Chocolate and Peanut Butter and Jelly. That is the whole list.
Our Take
Pick up most protein bars and the ingredient list reads like a chemistry textbook. Jacked Granny draws the line at four ingredients, real ones you can actually read. Egg whites for protein, natural sweetness from real food, and two flavors worth eating every day: Chocolate and Peanut Butter and Jelly. No gums, no sugar alcohols, no artificial sweeteners. Just 15 to 16g of clean protein in a bar you can throw in your gym bag, your desk drawer, or your jersey pocket. Eat one 30 to 60 minutes before training or right after a session to kickstart recovery. Simple food doing exactly what it is supposed to do. See more details
Qualia Creatine+
Qualia Creatine+ goes further than standard creatine supplementation. Two premium forms of creatine plus sea salt electrolytes for better cellular uptake. 5g daily supports ATP output, faster recovery, and mental clarity under load.
Our Take
Your brain runs on creatine too. Most formulas ignore that. Qualia Creatine+ combines two trademarked forms — micronized creatine monohydrate and magnesium creatine chelate — for more complete ATP regeneration than a single-source formula. Sea salt electrolytes shuttle creatine into both muscle and brain cells more efficiently, supporting focus and cognitive endurance on heavy training days when your body and brain are both under load. One scoop daily, any time, no loading phase required. Give it two to three weeks to fully saturate and you will notice the difference in both your training and your thinking. See more details
Apex Cool Labs Narwhals
Cool your palms, cool your core. The Narwhals use your body's built-in heat radiators—your palms—to drop core temp, speed heart rate recovery, and keep you training harder, longer. No batteries. Ready in 60 seconds.
Our Take
Your palms are actually your body's most efficient heat-exchange surfaces, wired with specialized vessels designed to offload core heat fast. The Narwhals by Apex Cool Labs are engineered to hit the precise 50–60°F sweet spot where palm cooling actually works. Too cold and your vessels constrict, shutting everything down. Their Cool-Not-Cold® packs maintain the right range for 2+ hours. Freeze the packs, add room-temp water, and go. No charging, no moving parts—just effective thermoregulation used by D1 coaches, NHL players, and elite endurance athletes. See more details
Thorne Perimenopause Complete
Perimenopause affects everything: sleep, mood, recovery, body composition. Thorne's daily formula supports hormonal balance, stress response, and metabolic health so active women can keep training and feeling their best.
Our Take
Perimenopause isn't just "a phase", it's a full-system shift. Hormones fluctuate, sleep gets disrupted, recovery feels harder, and body composition can change even when nothing else does. Thorne Perimenopause Complete is built for active women navigating exactly that. Targeted botanicals support hormonal balance and relief from hot flashes and mood swings. Adaptogenic ingredients help regulate cortisol and sharpen mental clarity. Metabolic support helps your training and nutrition still translate into results. Two capsules daily, taken with food. Consistent use over several weeks delivers the best results — pair it with strength training and quality sleep for maximum impact. See more details
Smash Preworkout Gummies
Pre-workout without the powder, scoops, or shaker bottle. Smash Gummies deliver caffeine, L-citrulline, beta-alanine, and L-theanine in 2–4 chews. Fast-acting energy and focus in ~20 minutes. Just grab and go.
Our Take
Pre-workouts work, the format is just annoying. Smash Pre-Workout Gummies challenge the status quo. Take 2–4 gummies and you get the real deal: 50mg caffeine per gummy, L-theanine to smooth the energy curve and kill the jitters, L-citrulline and beta-alanine for blood flow and endurance, and glycerol for muscle pump. No crash. No chalky residue. Kicks in within 20–30 minutes. Toss them in your gym bag, travel kit, or desk drawer and you'll actually use them consistently — which is the whole point. Start with 2 to assess tolerance. 4 gummies = 200mg caffeine, so don't say we didn't warn you. See more details
Cure Kids Electrolyte Drink Mix
Pediatrician-formulated hydration built on the WHO's gold-standard ORS framework. Coconut water, pink Himalayan salt, zero sugar, zero artificial anything. A fruit punch flavor kids actually want to drink.
Our Take
Most sports drinks aimed at your kids are just sugar water with food dye. Cure Kids is formulated with pediatricians and based on the WHO's Oral Rehydration Solution framework — the same clinical standard shown to hydrate as effectively as an IV — it delivers real electrolytes from coconut water powder and pink Himalayan salt. Zero added sugar. Zero artificial sweeteners. Sweetened with organic stevia and monk fruit instead. Fruit punch flavor kids will ask for again. Third-party tested for heavy metals and allergens, Non-GMO Verified, Gluten-Free, Vegan, Kosher, and safe for ages 1 and up. One packet, 16 oz of water, done. See more details
Designs for Sport Pro Greens + Reds
One scoop. 20+ plant-powered ingredients. Pro Greens + Reds fills the fruit and vegetable gaps hard-training athletes miss daily — supporting digestion, antioxidant defense, immunity, and recovery. Especially on travel days.
Our Take
Even disciplined athletes don't get enough fruits, vegetables, and phytonutrients every day — and hard training, travel, and busy schedules make it worse. Pro Greens + Reds is built to fill those gaps. One 10g scoop delivers 20+ plant-powered ingredients, prebiotic fibers, and digestive enzymes that support nutrient absorption, reduce bloating, and protect cells from the oxidative stress intense training creates. High-ORAC grape extracts and nutrient-dense greens and reds support antioxidant capacity and immune resilience — exactly when your training is pushing your body hardest. Mix into water, juice, or your morning shake. One scoop, every day, done. See more details
Salty Hydration
Hydration is all about replacing what you actually lose through sweat. 500mg sodium, 72 ionic trace minerals, and fulvic acid to get it all into your cells. Zero sugar, zero crash.
Our Take
Most hydration drinks stop at sodium and potassium and call it done. Salty goes deeper. 72 ionic trace minerals from Pink Himalayan Salt and evaporated coconut water replenish the full spectrum of what serious athletes lose through sweat. Fulvic acid acts as the delivery system, shuttling minerals directly into your cells rather than straight to your kidneys. 500mg sodium targets what you lose most. Zero sugar means no GI distress and no interference with carbs from gels and bars. Mix one serving in 16 to 20oz of water before training, sip through long efforts, and use it post-workout to accelerate recovery. See more details
Amacx Recovery Shake
Amacx Recovery Shake delivers exactly what the science calls for — 30g of carbohydrates and 20g of whey protein in a proven carb-to-protein ratio, designed to enhance your post-exercise recovery.
Our Take
What you do in the 30 minutes after a hard session determines your next one. Your muscles need two things fast: carbs to reload glycogen and protein to rebuild tissue. Amacx Recovery Shake delivers exactly that—30g carbs and 20g whey protein in the proven ratio, with a dual-carb blend that hits two gut pathways simultaneously for faster uptake than any single-source formula. What EF Pro Cycling and Team Visma drink the second they cross the finish line. See more details
Quicksilver Scientific NAD Platinum
NAD+ levels drop nearly 50% by the time you hit 40. That decline is behind the low energy, slower recovery, and brain fog you've been chalking up to "just getting older." This is the fix—and it actually reaches your cells.
Our Take
Quicksilver's NAD+ Platinum is built on their liposomal delivery system, which mimics your body's own transport mechanism, driving NMN directly into your cells where it actually works. NMN is the only direct precursor to NAD, meaning your body uses it to rebuild NAD levels back to where they were in your younger years. This formula goes further by adding Resveratrol, Quercetin, and B vitamins to supercharge the whole longevity cycle. More energy, sharper focus, faster recovery. Made in Boulder. Refrigerate on arrival. See more details
Cowboy Colostrum
Hard training destroys your gut lining. Every long run, hot ride, back-to-back day—your intestinal barrier breaks down and immunity dips. First-milking bovine colostrum repairs it. 3g of the real thing. Nothing stripped out.
Our Take
Hard training blocks have a downside, they suppress your immune system and break down your gut lining simultaneously—right when you can least afford it. Cowboy Colostrum addresses both. First-milking, full-fat, unstripped bovine colostrum from U.S. grass-fed cows collected within 24 hours of calving—when bioactive concentration is at its absolute peak. Immunoglobulins protect your gut barrier. Natural growth factors accelerate muscle repair between sessions. 3g per serving, no fillers, no watered-down doses. Mix it into your morning coffee. Tastes like vanilla creamer. Commit to 4-6 weeks and your gut, immunity, and recovery will all show it. See more details
Thorne Complete Biotic
Hard training wrecks your gut. Energy tanks, immunity dips, and high-carb fueling gets harder to tolerate. Thorne Complete Biotic repairs it from every angle — prebiotic, probiotic, and postbiotic in one no-water stick pack.
Our Take
Complete Biotic attacks three problems in gut health simultaneously. The prebiotic clears out bad bacteria to make room for the good stuff. The probiotic is spore-forming — meaning it's naturally armored to survive stomach acid and actually arrive where it needs to go. The postbiotic supports immune function directly at the gut lining, where a huge portion of your immune system lives. One stick pack, no water, no refrigeration. Toss a few in your race bag and your gut health routine travels with you. Consistency is what makes this work — daily, any time of day. See more details
ISOPURE® Zero Carb Protein
25g of pure whey protein isolate. Zero carbs, zero sugar, zero fat, zero lactose. Unflavored so it disappears into your coffee, smoothie, or oats without changing the taste. Just the protein your muscles are screaming for.
Our Take
Isopure Zero Carb Protein strips out all the sugars, fillers, and lactose you don't need. Ultra-filtered whey protein isolate processed to over 90% protein by weight means faster absorption and virtually no digestive stress, even if dairy usually gives you trouble. 25g of complete protein per scoop plus 20 vitamins and minerals including Vitamin C, Zinc, and electrolytes to replace what you lost. Unflavored version mixes into anything without changing the taste. Stir it into morning oats, add it to your post-ride smoothie, or shake it with water in 30 seconds. Simple, clean, effective. See more details
Smash Creatine Gummies
Creatine works. The problem is keeping athletes consistent. Four Smash Creatine Gummies hits the clinically supported 5g daily dose. Clean label, vegan, 3rd party tested. No scoops, no shaker, no excuses.
Our Take
Every serious athlete should be taking 5g of creatine daily. Most aren't consistent because the format gets in the way. Smash solves that. Four gummies, any time of day, no shaker bottle required. Creatine monohydrate is the most researched form available and Smash uses a pure 3rd party tested version with no proprietary blends or filler. It works by helping your muscles regenerate ATP faster between hard efforts, sustain higher outputs longer, and protect muscle tissue during heavy training loads. Research also supports cognitive function late in races when your brain needs to stay sharp. Give it 3 to 4 weeks of consistent daily use to feel the difference. See more details
H2O Audio TRI RUN
Bone conduction audio that keeps your ears open so you hear your music and your surroundings at the same time. IPX8 waterproof, Bluetooth 5.3, 6 hours of battery. Built specifically for run, ride, and swim.
Our Take
The TRI RUN transmits audio through your cheekbones directly to your inner ear, bypassing your ear canals entirely. Your ears stay open. You hear your playlist and the car coming up behind you at the same time. IPX8 waterproof protection handles sweat, rain, surf, and paddle splashes without issue. Bluetooth 5.3 connects to your phone or watch, the built-in mic takes calls mid-run, and the wrap-around neckband stays locked in place on technical descents and tempo efforts. Six hours of battery per charge. Pair, wear, go. See more details
Hypervolt Go 3
1.6 lbs. 5 speeds. USB-C charging. The Hypervolt Go 3 is the percussion massager that actually fits in your gym bag — quiet enough for a hotel room, powerful enough to get into tired muscles for real.
Our Take
Recovery doesn't stop when you're traveling and neither should your tools. The Go 3 is Hyperice's most travel-ready massager — 5 speed settings from gentle warm-up activation to deep post-workout flush, two attachments including the new Wedge for hard-to-reach spots, and 4 hours of battery on a single USB-C charge. QuietGlide technology keeps it at 55 dB — hotel room approved. Premium carry case included in the box. TSA-friendly, FSA/HSA eligible. Meaningful upgrade over the Go 2 with more speeds, more battery, and better attachments. This one actually earns a permanent spot in your race bag. See more details
Nathan QuickStart 15L
When your run turns into an all-day adventure your gear needs to keep up. 15 liters of organized storage, included 1.5L bladder, and a fit system that stays locked in from mile one to mile twenty-plus. At just 8 oz.
Our Take
Built for athletes who refuse to choose between going light and going long. The QuickStart 15L fits a 22 to 45 inch chest range with adjustable side and front straps that cinch everything down until the vest moves with you, not against you. Two expandable front mesh pockets hold 20oz flasks within reach so you never break stride. Seven exterior pockets mean a place for everything. Ripstop back panel dries fast after sweaty climbs. Mesh shoulder panels keep airflow moving on long efforts. Load the bladder, dial in the fit, and get out of your way. That is the whole point of this vest. See more details
Rho Elite Performance Stack
The gap between your current performance and your ceiling is happening at the cellular level. Three liposomal formulas — Creatine, NAD+, and Curcumin with Resveratrol — targeting energy, power, and recovery together.
Our Take
Most supplements never make it to where the work happens. Rho wraps Creatine, NAD+, and Curcumin with Resveratrol in liposomal delivery — protective fat-based spheres that survive digestion and absorb at the cellular level where standard powders fall short. Creatine regenerates ATP for explosive efforts and supports mental clarity. NAD+ keeps your mitochondria converting food into usable energy, which hard training depletes faster than most athletes realize. Curcumin and Resveratrol manage the inflammatory load that accumulates session after session. Take all three every morning. The compounding benefits build over weeks. 11x CrossFit Games athlete Noah Ohlsen noticed the difference fast. See more details
H2TAB Molecular Hydrogen Tablets
Hard training floods your body with free radicals that drive inflammation and slow recovery. Drop one tablet in water, drink it down. Molecular hydrogen is the smallest molecule in existence — it gets inside your mitochondria where nothing else reaches.
Our Take
Antioxidants are great, but most never make it to where the real damage happens. Molecular hydrogen is different. It's the smallest molecule in existence, which means it passes straight through cell membranes and into your mitochondria — the actual energy engines of your muscle cells — and neutralizes the most damaging free radicals at the source. Research on elite swimmers showed significantly faster muscle recovery between back-to-back hard sessions. Drop one tablet in 12–16oz of still water, let it dissolve, drink immediately. On heavy training days run 2–3 tablets. No stimulants, no sugar, nothing extra. See more details
Thorne Advanced Pre-Workout
Your standard pre-workout hit like a sledgehammer then leave you wrecked. Thorne pairs 200mg natural caffeine with L-Theanine, 5g L-Citrulline, and Beta-Alanine. Sharp focus, real pump, zero crash. Trusted by 100+ pro sports teams.
Our Take
Here's the thing about pre-workouts — it's about giving your body the right tools to perform smarter and cleaner. Thorne pairs 200mg natural caffeine with L-Theanine to smooth out the edge. Sharp focus without jitters or the afternoon collapse. 5g L-Citrulline floods muscles with oxygen. 3.2g Beta-Alanine buffers the acid buildup that forces you to back off. 600mg Alpha GPC locks in the mind-muscle connection. NSF Certified for Sport, tested against 300 banned substances. Start with 1 scoop, 15–30 minutes before your session. See more details
Arrae Sleep
Shallow, fragmented sleep kills recovery. Arrae Sleep calms your nervous system and supports your body's natural sleep cycle — no melatonin, no sedative hangover. Wake up rebuilt, not foggy.
Our Take
Most sleep aids override your natural rhythm and leave you groggy. Arrae Sleep works differently — it gently calms the nervous system so your body does what it already knows how to do. GABA quiets neural activity to start the sleep process. Chamomile, valerian root, and hops support deeper REM cycles. Holy basil balances the nighttime cortisol spikes that wake you up at 2am. Zero melatonin means zero hormonal disruption and no morning fog. Two capsules an hour before bed. Use it nightly during heavy training blocks or lean on it when travel throws your routine off completely. See more details
Premax Chamois Cream for Men
Saddle sores don't care how fit you are. Premax is a male-specific formula with Borage Oil, Neem Oil, and Tea Tree — matched to men's skin pH. What Team Jayco AlUla trusts for Grand Tour stages.
Our Take
Premax is a male-specific, pH matching Chamois Cream. That means it actually absorbs properly and performs longer through heat, humidity, and big miles. Borage Oil replenishes the skin barrier under friction. Neem Oil keeps skin balanced through hours of saddle contact. Coconut-derived triglycerides reduce friction without the slippery residue. Tea Tree and Aloe keep everything calm. Apply 5–10ml directly to skin before your ride — more for longer efforts or hot conditions. Official chamois cream of Team Jayco AlUla. See more details
Hyperice Hyperboot
The first wearable recovery boot. Normatec compression + targeted heat therapy while you move. Slip them on before training, walk your warmup, arrive ready. Trusted by Olympic sprinters and NFL quarterbacks.
Our Take
Traditional compression boots are great, if you have 30 minutes to sit still. The Hyperice Hyperboot fixes that. Born from Nike and Hyperice's collaboration, it delivers the same sequential Normatec compression that makes recovery boots legendary, plus HyperHeat technology that drives warmth deep into your feet and ankles — all while you're mobile. Slip them on 15–20 minutes before training, handle your warmup, prep your gear, and arrive at the start line already activated. Three levels of heat and compression, controlled via the heel or the Hyperice app. Battery-powered with USB-C charging. IP54 splash-resistant for travel days and hotel rooms. Recovery that finally works on your schedule. See more details
Promix Grass-fed Beef Protein Isolate
30g of clean protein with zero lactose, zero fillers—one ingredient. Beef protein naturally delivers the collagen amino acids whey completely misses. Your muscles AND your joints recover. Dissolves clean into coffee or oatmeal.
Our Take
If dairy protein wrecks your gut mid-training block, this is your answer. Promix Grass-Fed Beef Isolate delivers 30g of complete protein per serving—but here's what makes it genuinely different. Beef protein is naturally rich in glycine, proline, and hydroxyproline, the exact amino acids that form collagen and connective tissue. Every serving rebuilds muscle AND supports the tendons and ligaments taking a beating in training. Whey can't say that. Neither can plant protein. EU grass-fed, grass-finished, single ingredient on the label. Stirs clean into hot coffee too. See more details
Morning Routine Hydration
Start your day off right with a new Morning Routine. Six electrolytes, apple cider vinegar, and Himalayan sea salt in one stick. Zero sugar. Tear, pour, done. Your body actually starts firing.
Our Take
Plain water doesn't cut it. Hydration is crucial in the morning to replace the minerals you lost overnight just from breathing and sleeping. Your muscles and brain are already running a deficit before you've done anything. Morning Routine fixes that with six essential electrolytes, apple cider vinegar for gut support, and Himalayan sea salt delivering 70 trace minerals—not just sodium. Zero sugar, three organic ingredients, nothing else. One stick in 16oz of cold water takes 30 seconds. It's the simplest upgrade to your morning routine that actually makes a difference before your first training session. See more details
SILO Crew Drop One Bag
Digging through a chaotic drop bag while the clock ticks is a race killer. Nine internal pockets, dedicated shoe compartment, waterproof tarpaulin. Built by ultrarunners who've been exactly where you are.
Our Take
Aid station time is race time. Western States, UTMB, and Leadville athletes use the Crew Drop One because it cuts 3-5 minutes per stop — and when you're chasing cutoffs or PRs, that math matters. Nine elastic mesh pockets let you organize exactly how your brain works. Nutrition in one corner, headlamp and batteries in another, dry socks ready to grab. Dedicated external-access shoe compartment keeps muddy footwear away from clean gear. 500D waterproof tarpaulin survives being thrown in trucks and dragged through mud. 26 liters. 2 lbs. Adjustable shoulder strap. Built bomber, organized perfectly. See more details
Nerd Belt NVlite
Don't choose between breathability and bounce-free, snug fit. Nerd Belt spent two years and tested 12 prototypes to prove you don't have to. Built for the 1 to 3 hour effort where you need just enough.
Our Take
The front fastening system cinches significantly tighter than anything else on the market, eliminating vertical movement even at race pace. The back is a single ultra-thin mesh layer instead of the stacked multi-layer construction that traps heat in most vests. One thin layer means better airflow, a cooler core, and less energy spent on thermoregulation. Rear pocket holds a spray jacket, 10 gels, and a bar simultaneously without bounce. Two 500ml soft flasks included and sit deeper than industry standard so they stay put on downhills. Zero chafe confirmed in shirtless testing at 60-plus minutes. If you are between sizes, go smaller. See more details
Jot Protein Coffee
Coffee and protein shake in one. Jot delivers 170mg of caffeine + 25g of whey protein isolate — smooth like a latte, no crash, no extra steps. Protein slows caffeine absorption for 3–4 hours of steady energy.
Our Take
Let's be real, most mornings don't have time for making coffee AND a protein shake. Jot Protein Coffee fixes that. Two ingredients — premium coffee and pure whey protein isolate, nothing artificial, no added sugar — engineered to taste like a latte and work like a recovery tool. The 25g of whey isolate slows caffeine absorption so your 170mg hits steadier and lasts 3–4 hours instead of spiking and crashing. You also get all nine essential amino acids including 5.5g of BCAAs to drive muscle protein synthesis within 20–30 minutes of drinking. One drink replaces your morning coffee and your post-workout shake. Mix 2 scoops with 8–12oz of water or milk and go. See more details
Amacx Beet Shot
500mg of pure dietary nitrate in a 60ml shot. No measuring, no guessing at nitrate content, no massive volumes of juice. What Team Visma uses before major stages. Take 2.5 hours before your effort and go.
Our Take
Endurance athletes have known about beets for years. The problem was always the format — massive volumes of juice with inconsistent nitrate content and a stomach that did not always cooperate. Amacx fixes that. Standardized 15:1 concentrated beetroot extract delivers exactly 500mg of dietary nitrate in a 60ml shot with 80mg of Vitamin C to keep digestion clean. No mixing, no measuring, no guessing. Take one to two shots 2.5 to 3 hours before hard efforts. For key races load with one to two shots daily for 3 to 7 days beforehand. NZVT certified, vegan, legal for any race. Team Visma and Pinarello Q36.5 use these before major racing for a reason. See more details
Powerbank Nutrition Ketone Boost
Ketone Boost uses goBHB — pure bioidentical beta-hydroxybutyrate your mitochondria recognize and use immediately. No conversion cost. No metabolic tax. Just fuel.
Our Take
The problem with many ketone supplements? Your body pays an energy tax before you see any benefit — the liver has to process alcohol precursors and burn ATP just to unlock the fuel. Ketone Boost skips that entirely. goBHB delivers D-BHB and L-BHB in a precision ratio that enters your bloodstream ready to work. D-BHB drives immediate ATP production. L-BHB supports extended energy availability and metabolic signaling. Bound to an electrolyte matrix of sodium, magnesium, and calcium for clean delivery with zero GI distress. Mix one serving 30 to 60 minutes before long efforts. Take an additional serving every two hours on extended days. See more details
Kodiak Cakes Overnight Oats
Early morning training means breakfast needs to be ready before you are. Mix with milk the night before, refrigerate, grab and go. 20g of complete protein, superfood grain blend, under 10g of sugar.
Our Take
When your alarm goes off at 5am the last thing you need is a breakfast decision. Kodiak Overnight Oats solves that the night before. 20g of complete protein from a pea and milk blend that digests at different rates, giving you both immediate and sustained amino acid delivery through your morning session. Whole grain oats, chia, flax, and quinoa deliver complex carbohydrates that stabilize energy instead of spiking and crashing mid-workout. Mix with three quarters of a cup of milk, refrigerate, done. Four flavors — Maple Pecan, Cookie Butter, Dark Chocolate Sea Salt, and Peach — so you are not eating the same thing every morning. See more details
Merlin Creatine Gummies
While creatine gummies look great on paper, most don't actually deliver creatine. Heat, water, and acidity break it down before it reaches you. Merlin engineered a different process to protect every milligram. Three gummies, 3.75g delivered, done.
Our Take
Here is a problem most people don't know about. In standard gummy manufacturing, heat and acidity convert creatine into creatinine — a worthless byproduct — before the gummy ever reaches you. Merlin built a different process specifically to protect creatine through production so every gummy delivers exactly what is on the label. Three gummies daily, 1.25g each, no loading phase required. Raspberry flavor that actually tastes good, TSA friendly, no powder, no shaker. When it tastes this good and travels this easily, consistency becomes automatic. Most athletes notice results within two to three weeks. Full benefits build over two to three months of daily use. See more details