Changing fueling standards have contributed to a wave of performance breakthroughs. Speaking of breakthroughs, let David Roche tell you about the performance revolution and how Tailwind High Carb is playing a part in it.
No two race nutrition plans look exactly alike — and no race goes exactly to plan. This spring, Justin Riele and Chelsea Sodaro hit two different 70.3 start lines with two different fueling strategies. Here's what they used, what went sideways, and what worked.
Our 2025 High Performance Team is here – a powerhouse lineup of athletes that represent the best in sport. These athletes don’t just compete—they set the standard, and we’re here to fuel their success.
Course records fall, world titles are claimed, and big brands are launched – it was March madness at The Feed. Here’s everything you need to know about happenings at The Feed, from the highlights of our performers to the new products on our shelves.
Bobby Julich is back with another piece sharing the stories behind his worst bonks ever. This isn't a highlight reel by any means, but rather an example of what the old-school mindset around fueling cost him... and can cost you.
A few months back, we shared the revolutionary new products from FitBiomics that are changing the way we view probiotic supplements. Today, we are going to dive in on what has become my (Matt's) most impactful supplement discovery of 2025.
When it comes to fueling for endurance sports, few brands have the history and reputation of GU Energy. Today, we are breaking down the range of GU Gel offerings and how you can implement each one into your training.
Most athletes underfuel during training without even realizing it, leaving gains on the table. By making drink mix the foundation of your fueling strategy, you’ll find it easier to stay on top of your goals, enjoy better training, and see improvements. Here's why Maurten is one to try.
You may know him as a dominant para-cyclist, but Dennis Connors is a versatile athlete. Hear how he claimed his third USA Climbing Para National Title and secured a spot on the National Team.
Guest writer, cycling legend, and Olympic medalist Bobby Julich reflects on his time as a pro athlete. Specifically in today's article, he shares the advice he received that shaped him as an athlete – whether that was for better or worse.
February was packed with record-breaking ultra performances, new in-house products, and a major shift in our shipping. Here’s everything you need to know about February at The Feed.
This year's edition of the Black Canyons 100K saw record-breaking times, dramatic lead changes, and new Golden Ticket winners. In this article, we highlight the gravity of this event for the ultra world alongside the perspectives of two HPT athletes.
For 20 years, Devon Yanko had thought she had marathon fueling fairly figured out—until she was challenged to take in more. Skeptical but curious, Yanko experimented and it changed how she ran forever. Yanko shows that growth comes from being willing to adapt—even after decades in the sport.
One of the most important races on the U.S. ultra-running calendar takes place every February. It’s the grueling 100-kilometer journey along Arizona's iconic Black Canyon Trail. This is the ultimate early season test.
The first month of 2025 came in fast and heavy. What is usually a fairly lethargic month filled with base training, season preparations, and little racing to follow kept us on our toes. We aren’t complaining – here are the highlights of January at The Feed.
Welcome back to Season 2 of What’s in Pete’s Pocket. In this limited series, Pete Stetina will be checking in from 6 events this season. He will share tips for fueling and what to expect leading into the event and pen a follow-up shortly after. This one is on his first Grasshopper pre-season race.
Carbs are king. At least that's what David Roche is helping us to believe...and when the Leadville Trail 100 record holder speaks, we listen. David explains why proper fueling reaps benefits beyond just "today's workout".
Routines are the foundation of an athlete's growth, consistency, and success over time. As we dive into routines further, we wanted to start with one we see practiced and cared for across the board of pro sport: gut health.
As we dive into a new year, reflection on the previous naturally ensues. There was a lot that went down in 2024 and while we are thrilled with it, it's time to look ahead. Here's what we know is IN for 2025.
What’s the secret to performing at your best? To becoming a great athlete? To accomplishing your dreams as an athlete or in life, the answer is simple: Routines. Let's explore how routines can create the momentum for change you want.
Ever wondered what happens right after you hit Place Order on The Feed? Here’s a behind-the-scenes look at how your order gets picked—by one of our robots– and the magic that happens inside our warehouse.
Taylor Knibb has completed a remarkable achievement by securing her third consecutive Ironman 70.3 World Championship title. In the 2024 championship held in Taupō, New Zealand, she delivered a dominant performance to claim the title yet again.
This article dives into why fueling your winter training is just as important as fueling your in-season training. Often, athletes view winter training as a time when they don’t need much or they can just “get by.” I’m here to show you why this is a mistake and how proper fueling now will have you flying in the Spring.
Taupō, New Zealand welcomes elite professional and age group triathletes from across the globe this week to the 2024 IRONMAN 70.3 World Championships. This season finale will bring together the most competitive field imaginable. We’ve prepared a race preview on the key details and athletes to watch as we gear up for World Champs.