Our latest insider scoops
Welcome to the Team: Chris Froome
7x Grand Tour winner and 4x Tour de France Champion Chris Froome has joined The Feed as both an athlete and an investor. As we worked diligently with him on his comeback from injury, he became so thrilled that he's joining the team to be a resource for product feedback among other roles.
The Secret Tour Coffee
Ketones are becoming a hot trend lately and TdeltaS is changing the way that we can utilize them. Their new deltaGold is an intuitive way to boost your morning coffee and tap into high performing mental acuity.
Neversecond: Asker Jeukendrup on Fueling for The Tour
As a renowned figure in the sports performance and nutrition world, Asker Jeukendrup guides the Jumbo-Visma World Tour team to success. See how he is using his work with Neversecond to fuel the Tour de France athletes.
The Most Common Drug at the Tour
Caffeine may be one of the most performance-enhancing legal supplements there is. Yet, there's a lot more to caffeine than you'd probably expect! How do the Tour de France riders utilize it on the world's stage?
How to Sleep at the Tour
Sleep is king. We all know that our time in bed is where the healing and improvement happens, but sometimes it can be hard to get that shut eye. We share the top tactics pro racers are using in this year's Tour de France to wind down and prepare for sleep.
What Supplements are the Tour Riders Taking?
There are a few key supplements that riders are taking to stay healthy and optimize their performance. The Feed Formulas is designed from analyzing the protocols of the pros to bring you a curated and easy daily routine.
What Are You Training Through?
Dr. Justin Ross, PsyD details the mental side of training for endurance athletes. He discusses how we are all training "through" something and can benefit by learning to shift our mindset around the experience.
A Shifting Standard: How Hydration is Changing
Hydration has always been a "hot topic" but the latest shift in protocols are changing what we're seeing on the road and in the bottles. Many of the pro level teams are using almost twice as many electrolytes than they were just a couple years ago.