FREE SHIPPING
on orders $75 and higher
Delivery TimeShipping Method
3 - 5 business daysFREE Standard Delivery
2 business daysUPS 2nd Day Air
1 business dayUPS Next Day Air Saver

Carriers

ups shipping logousps shipping logofedex shipping logo
✨ FREE SHIPPING on all orders over $75! ✨
Shop Brands
Shop all 175+ brands
Hot Deals
Insider
Login
Create an account
Change country

Athlete Stories

Cyclist on a road with The Feed helmetRunner on a trail wearing a hydration vestTriathlete in an aero position on a bike, wearing a The Feed aero helmet

Our latest insider scoops

Race Roundups with Pete Stetina: The Mid South

As the first installment of many for the 2024 season, professional gravel cyclist Pete Stetina provides a debrief on his first big event of the year: The Mid South. Pete is kicking off a new series of race recaps and fueling debriefs that will continue through the season – tune in!

Hotshot Firefighter & Ultra Runner: How Sarah Fondaw Fights on Two Fronts

Sarah Fondaw is no stranger to challenge – in fact, her life is a living testament to it. Serving as both a hotshot firefighter and an ultrarunner, Sarah's story is one of grit and grace.

Ultrarunning Phenom Courtney Dauwalter Joins The Feed

Known for her unparalleled endurance and determination, Courtney Dauwalter has captured the hearts and minds of the global running community. Through ultra races and mountain adventures, she's in constant pursuit of what the body and brain are capable of if we go all in and chase after daunting goals.

Hillary Allen's Transformation to a Dual-Sport Athlete

Learn how ultra-runner Hillary Allen navigated an injury that forced her to shift her focus this year. The 2023 season became a testament to her resilience and adaptability, marked by a foray into the world of cycling.

Sullivan Middaugh: Rising To The Top

HPT athlete Sullivan Middaugh is quickly filling the shoes of his father, Josiah, and finding his stride in the XTERRA world. As a new face in the elite field, he has already made his position and presence clear, winning the National Champs and Beaver Creek World Cup.

Breakthrough: A Season Recap With Cole Paton

HPT Athlete Cole Paton undertook the second year of the Life Time Grand Prix and showed significant growth, strength, and presence at the front of the pack. In a season debrief, he broke down how his year unfolded and the fueling protocols that supported him along the way.

Race Like a Girl: Angela Naeth

We're excited to share this piece from Shimano on HPT Athlete, Angela Naeth, and her story to date. Since she turned professional 15 years ago, Naeth has become one of the most successful triathletes of her generation...and continues to be.

Lauren De Crescenzo Finishes Her Season With Authority

Lauren De Crescenzo (LDC) closed out her 2023 season with two significant results in the Life Time Grand Prix (LTGP). Tune in to learn about her recent race experiences and the fueling she employed to close out the 2023 season.