FREE SHIPPING
on orders $75 and higher
Delivery TimeShipping Method
3 - 5 business daysFREE Standard Delivery
2 business daysUPS 2nd Day Air
1 business dayUPS Next Day Air Saver

Carriers

ups shipping logousps shipping logofedex shipping logo
✨ FREE SHIPPING on all orders over $75! ✨
Shop Brands
Shop all 175+ brands
Hot Deals
Insider
Login
Create an account
Change country

Athlete Stories

Cyclist on a road with The Feed helmetRunner on a trail wearing a hydration vestTriathlete in an aero position on a bike, wearing a The Feed aero helmet

Our latest insider scoops

image

Adapting to the Challenge at St. Anthony's

HPT Athlete Matthew Sharpe came to St. Anthony's Triathlon as a defending champion and faced a big challenge as storms threatened the race. Adjusted to a run-bike-run, Sharpe adapted to the format and secured an impressive 2nd place.

image

Alex Wild on Sea Otter 2023

HPT Athlete Alex Wild had a big result at the recent Fuego XL at Sea Otter. His focus, fueling strategy, and goals are a bit different this season, though. Tune in to what he had to say following this big performance!

image

Lionel Sanders Joins The Feed HPT

We're thrilled to welcome Lionel Sanders to The Feed High-Performance Team. Sanders is one of the most successful multi-sport athletes in the world and his addition to The High-Performance Team will be a significant move.

image

Who is Chelsea Sodaro?

We are ecstatic to announce the addition of Ironman World Champion and devoted mom, Chelsea Sodaro, to The Feed's High-Performance Team!

image

Hillary Allen's Dominant UTCT Performance

Finishing in 24 hours and 55 minutes, Hillary Allen dominated the women's category and came in 4th overall at the Ultra Trail Cape Town 100 miler. She breaks down her experience, mindset, and fueling strategy for her latest, massive ultra.

image

Reclaiming the Ice Trophy: Alexey Vermeulen's Iceman Victory

"This race has history, it has prestige, but most of all it has an incredible community around it that I’ve rarely seen other than racing on the road in Europe." HPT Athlete Alexey Vermeulen recounts his experience of redemption at this year's Iceman Cometh.

image

Hannah Otto's FKT on The Whole Enchilada

Moab’s Whole Enchilada MTB trail is one of the most iconic mountain bike rides in the country. It's known for being a dramatic descent from high alpine singletrack down to the Colorado River. Hannah Otto turned it into a project of her own by adding an ascent and establishing an all-new FKT (Fastest Known Time).

image

HPT Athlete Interview: John Gaston

As a professional Ski Mountaineering (Skimo) athlete, John Gaston shook the world with a second-place finish at this year's Leadville 100. However, after learning his story, you could say he was poised for this all along.