Matt Johnson

Matt Johnson is the founder of ⁠The Feed, one of the leading platforms helping endurance athletes discover and access performance nutrition, supplements, and recovery products. A lifelong endurance enthusiast with roots in cycling, Matt began his career pursuing professional cycling before transitioning into entrepreneurship and later serving as President of Slipstream Sports, where he gained firsthand insight into the demands of supporting athletes at the highest level. Driven by the belief that better fueling can unlock better performance, Matt created The Feed to bridge the gap between elite-level sports nutrition and everyday athletes.