Four new products worth your attention this week, starting with Foundation — our answer to the five-tub, five-scoop morning routine that's making your counter look like a lab. Here's what's new at The Feed.
This week, I have three new products for you that I think you will like. First, I want to share a conversation I had a few times this week about our Foundation powder.
This is a product that has gained a lot of diehard use with our elite athletes. One even asked why this wasn't our top-selling product already.
I don't think I've done a great job describing what this product is and why you should consider it.
I don't know if this sounds like you (or looks like your kitchen), but every day I know I'm supposed to have my key powders. My routine is at least five different tubs, five tops to take off and put back on, and five different scoops to dig out.
My kitchen looks like a science experiment after making my smoothie. Powder all over the counter.
That's why I created Foundation.
I said, "Can we just blend all this together and put it all in a single-serving pouch?" That's it.
Now, here is what confuses people. There are so many "all-in-one" powders being marketed to you. Some are probably good. Most are probably just marketing B.S. I'm sorry, but you can't put 84 things into a thimble-size scoop and say, "This will solve all your needs." It just doesn't work that way. It's a lie.
I'm going to take you on a bit of a tangent here for a second.
I've been watching a MasterClass from Howard Schultz. One takeaway I have is: who are you as a company? What is your promise?
My promise is to be honest with you. Radically honest with everything we do.
I value this more than selling you another thing. We are building a different kind of business. An island of trust in a sea of overstated marketing promises. So many companies in our market are building it to flip it. They just need your one order, your subscription. If you churn away, they don't care. They just go get more new people to buy.
That's not the business I want to build. I want you to say, above all else, you trust The Feed and me. If I ever lose that, I've failed.
So back to this Foundation shake booster I think you should buy from me...
Your Daily Foundation
What I did is take the very best five things I add to my shake to fortify it, to optimize my daily performance and wellness, and put them in one pouch. It's five things you need daily.
Normally, this is where I share the ingredients (don't worry, those are below). What you are really adding to your daily routine is:
Convenience. I've picked the five things you should take every day, and now you don't have to think about it. Put it in your coffee, your shake, or take it on its own, and you have checked your performance box for the day.
Consistency. This is the issue I struggle with. I know what to take, but then I have to get out the door too fast. I skip days. I bet everyone skips days. That's life. This kills the efficacy of even the best products. The most important improvement almost every athlete can make is staying consistent, and the convenience of Foundation has helped me do that.
So what's in it? This is everything we have determined a world-class athlete should be taking as a foundation every day. The core things you don't want to skip, because they only work when you take them daily.
It's important to know these are the exact same ingredients as the branded products you already trust. Same patented forms. No shortcuts.
Foundation has your Creatine (5g, to be precise). Your Synthesis, which is the peptide we use to help build lean body strength and recover faster. it has our best-selling SwissRX Collagen and all the patented parts to help keep your tendons and ligaments healthy and keep you injury-,free.
Plus it has your gut protection from all the training stress, high-carb fueling, heat stress, and bouts of dehydration we all have. This is 100% identical to SwissRX Gut Defense. Same stuff.
Then one bonus is Taurine, with more and more research supporting its benefits for cardio health and cell hydration.
It's also a better value. If you bought each ingredient individually, you're looking at over $230. On a per-serving basis, this is about half as much as buying it separately, and 10x more convenient.
Last thing. My recommendation is you blend it with The Feed Whey Protein in Vanilla or Chocolate, both work great.
Maurten Now Has Flavors
Maurten launched their "Additions" that you can add to Maurten Drink Mix to go from neutral flavor to Orange, Apple, Cola, and Menthol. Best part: we're giving them away free for you to try when you buy Maurten Drink Mix.
Snack Attack Bar: Enervit Power Crunchy Is Here
I'm a big fan of this bar. I've seen them make it at their factory and asked if we could finally get this in the US. 23g of carbs and almost 8g of protein. It's my new on-the-go bar for hunger, great during and after workouts. Just the right size to check the hangry box.
Magic Mind Has Landed
I love a great performance drink shot. Magic Mind is mini, and they bring together the best focus-boosting ingredients out there. With and without caffeine. I'm sorry Red Bull, but my afternoon indulgence has been replaced by Magic Mind.
