Jeukendup has served as an immense figure in affecting the guidelines surrounding carbohydrate consumption for endurance athletes. Interested in exercise science, sports science, and physiology due to his background as a professional athlete. he served many roles.
It was as the Director of Human Performance Laboratory and Research at University of Birmingham where he dove into how to change and optimize the guidelines of nutrition. These developments are what impacted his work with elite athletes and his investment into the brand NeverSecond.
Other benefits of this Glucose:Fructose protocol: