The Feed’s most-wanted formulas for hydration, energy, and recovery.
💧 Hydration
Save 20%
From base miles to brutal climbs—hydrate like it matters.
🏆 Gels
Save 20%
Pocket-sized power for peak performance
🍬 Chews
Save 20%
Chews that keep the pros cranking.
🧇 Waffles
Save 20%
Crispy, carby, and tour-ready. Breakfast meets breakaway fuel.
🎉 Triple Bottle Day
Free with orders $99+
A tribute to cycling's most storied battleground.
🇨🇭 SwissRX
Save 33%
Elite supplements made with pharmaceutical-grade precision.
🚀 Ketone-IQ
Save 20%
The peleton's not-so-secret weapon
🚵 Amacx
Save up to 20%
Dutch-engineered fuel made for long breakaways and crosswind chaos.
🧪 Science in Sport Beta Fuel
Buy 2 Boxes, Get 1 Box Free
The fuel of legends. Engineered for 5-hour breakaways and podium dreams.
💀 Mortal Hydration
33% off
Flavors built for the kind of suffering the Tour demands.
💤 Pillar
Save 20%
Triple Magnesium Recovery so deep it deserves its own yellow jersey.
🚴 Tour de Feed Pack
Save over 50%
A hand-picked feed zone for every stage, plus Limited Edition Vive Le Feed bottle. No team car required.
🎖️ Victus
Save 20%
The complete fueling system that elite athletes actually use
🦁 Animal Bottles
Free with orders $65+
Discover your inner animal and choose a wild style for your bidon cage.
🧑🔬 Tour de Maurten Pack
Save 20%
The creme de la creme of nutrition, Fueling the peloton’s top contenders.
🧂 LMNT 8-Pack
Save 69%
A salty kick for sweaty days. Bold flavors, big electrolytes, no nonsense.
🇬🇧 Styrkr Bars
Buy 1 Box, Get 1 Box 50% Off
Rice crispy treats built for cobbles, climbs, and chaotic sprints.
🎒 USWE
Save up to 50%
No-bounce hydration built for brutal climbs and white-knuckle descents.
⚡ Quantum Energy
Save 40%
The jolt you need when the break is forming and your legs say no.
💊 Qualia
Save 20%
Brain fuel for race radios, tactical calls, and solo glory.
🚰 BodyBio Elyte
Save 30%
Precision electrolytes to keep you spinning when the heat turns up.
🩴 Roll Recovery Footwear
Save 20%
The shoes riders reach for after the ride
Limited-edition designs inspired by the wild archetypes of the sport. Whether you climb like a goat or sprint like a tiger it's time to claim the creature that showcases your inner animal.
Learn MoreAmacx Drink Gels deliver an impactful amount of energy, while still allowing water to be absorbed relatively quickly.
"The Drink gel is an excellent choice for me to eat during any type of exercise. The ideal carbohydrate ratio combined with the fine texture makes this my favourite!"
Support blood flow, endurance, and faster recovery with one morning dose. The 24-hour formula works across your longest sessions and deepest intervals—no timing required.
"I take 2 SwissRX Nitric Oxide Pro tablets each morning for sustained support and 4 SwissRX Nitric Oxide tablets before key sessions for a fast-acting boost. I used to stress over timing everything, now I stay vasodilated all day."
This one’s for the athlete who wants to fuel like the pros — whether you’re chasing KOMs, crushing the group ride, or just want to experience what it feels like to capitalize on your workouts.
Shop NowThe lightest race pack USWE makes—designed for pro-level racing with 2L of hydration, mesh ventilation, and the signature NDM™ harness system that keeps it locked in place.
"This pack holds fluid, cuts aero drag (at least in the wind tunnel for me), and stays secure with USWE’s comfortable straps. It prevents slosh on rough terrain and has become my go-to for long, hot days in the saddle."
From percussion massage to dynamic heat and cold therapy, Hyperice delivers cutting-edge recovery technology trusted by pros and everyday athletes alike. Boost mobility, reduce soreness, and bounce back stronger—anytime, anywhere.
From Croissant Country To Cramp Country. A Review of Mortal Hydration's Flavors and Functions.
Read More
How cycling’s most controversial supplement is reshaping endurance performance and what the science really shows.
Read More
A comprehensive analysis of The Feed’s revolutionary liquid sleep formulation.
Read More
Clinically formulated with three bioavailable forms of magnesium to support muscle recovery, deep sleep, and next-day performance without grogginess.
Get free shipping, earn rewards, and score 6 personalized bottles—just for being first.
Learn More
Ties like a bandana, chills like an ice sock—your heat-beating secret weapon.
Shop Now
Snug, breathable, and made to glide into any shoe—our best sock yet.
Shop Now
Packed with antioxidants and recovery-boosting compounds, Enervit Magic Cherry is what the pros reach for when the day’s effort leaves them wrecked. Backed by science, powered by tart cherry, and loaded with polyphenols to fight soreness, support sleep, and get you back at it faster.
