ERW Active can be summed up by their mission statement:
"No compromises. No cheap additives. And no excuses. Just the best tools … for the race of life."
Hannah Grant and Dr. Stacy Sims quickly agreed on three things after meeting at the Tour de France in 2013.
That there weren’t a lot of women working in pro cycling. That even the greatest riders in the world had ridiculously outdated views on race nutrition (er, pasta with ketchup, please).
And, that figuring out performance solutions for a grueling sport that involves spirit-sapping days on two wheels could also provide answers to conundrums found in more conventional forms of travel … like jetlag.
At that time Hannah, one of Denmark’s finest chefs, was revolutionizing how elite cyclists refuel, bringing her Michelin-star restaurant experience to the Tour. She championed balanced nutrition, intricately adapted to the specifics of each stage and the physiology of every racer. That approach spawned two cookbooks – and the Amazon Prime docu-series “Eat. Race. Win.” (If you haven't seen it you should....it's brilliant!)
Stacy, a pioneering author on how nutrition affects male and female athletes differently and an acclaimed TED talk expert, was working dual roles at USA Cycling and Stanford University, implementing her groundbreaking research on hydration. Her goal: bust through the misconceptions put forward by the sugar-laced sports drink market, dominated by one product.
So now you know about ERW Active - So you're probably asking: "What's the deal with Hydrate and how can it benefit me?"
Hydrate helps avoid the side effects of mild dehydration:
Did you know that only 1-2% loss of body fluids affects
- Overall cognitive performance and ability to focus
- Short term memory for verbal presentation Reaction times
- Hand to eye coordination
- Safety in work environments (more accidents)
- Emotional stability (anger, sadness and frustration)
- Increased production of stress hormone Immune systems
Hydrating is important to your immune system, ERW Active make it easy as HYDRATE aids with optimal fluid absorption.
As said by ERW Active - "Hydrate uses the World Health Organization´s Oral Rehydration Therapy recommendations and data from the American College of Sports Medicine. By correctly balancing the amount of sodium and glucose, Hydrate enhances the water absorption process by activating the body’s natural mechanism know as the Sodium/Glucose co-transport system, which is located in the small bowel. When Hydrate arrives to the small intestine, one molecule of sodium is quickly pulled into the blood vessels by one molecule of glucose; subsequently, due to osmotic forces, water gets absorbed as it always follows sodium. This is the main reason why we need salt (sodium) and sugar (glucose). With salt we can prevent “water intoxication” and maintain a good osmolarity; with the correct types of sugars, we forestall the development of lactic acidosis."
How to use it:
Each stick contains enough ingredients to be mixed with 8 fluid ounces (500ml/16oz) of water. Always ensure that the product is well mixed and consumed within 24 hours of preparation. Whether you are headed out for a tough workout or your next PR.