PowerBar has been an innovative sports nutrition brand for 30+ years and works with top athletes across various disciplines. Tune in as Eric Zaltas, from PowerBar, shares the history and journey of PowerBar.
Founded in 80’s by an elite marathoner and nutritionist couple: Brian and Jennifer Maxwell
Pivot Nutrition: Distributes exclusively the Powerbar Sporting Portfolio
Hydration, Fueling, Recovery
*Sweat Rate : Impacted by Heat, Intensity, Altitude
During training/competition, you burn mostly carbs as fuel…and your carb fuel tank is NOT huge.
How to Fuel
Before: 2-4hrs, 1-4g/kg (70g-280g), low fiber & fat
During: 30-90g/hr carbs (longer > more carbs)
Two Carbs absorbed > One
You can utilize both carb types to increase total carb absorption
GLUT2 (absorbs glucose) and GLUT5 (absorbs fructose)
Recovery Products: Recoverymax