Ketone-IQ™️ |
As of late, ketones have become a hot bed for discussion about their application across the endurance sports realm. We had the pleasure of sitting down with Co-Founder Geoffrey Woo of HVMN to discuss all thing ketones and why their product is making an impact.
Q: Ketone Drinks - why are they even interesting?
We know we have three energy substrates to use: carbs, fats, and proteins... but what if we had a fourth? Ketones are that fourth and have a different metabolic impact compared to C,F,P in their effect within the body.
Q: What’s the history behind ketones?
Q: What are the benefits of adding them to your protocol?
Q: What’s the difference between ketones and just eating fat?
Fat in diet is metabolized into fatty acids and not used for muscle preservation, such as in fasting. Additionally, endogenous consumption (fat coming from diet and being broken down) takes time and energy to get ketones from it.
Q: Are there implications for this product with TBIs/concussions and etc.?
Anecdotally, ketones can assist in the recovery aspect of healing where glucose is limited in brain after a bout of damage.
Additionally, oxygenation/SPO2 at altitude drops significantly, like around 88%. However, with ketones we’ve been able to maintain 96%+ levels.
Q: What’s the protocol for use in competition/training vs recovery?
Check out HVMN's Ketone IQ HERE at The Feed!