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Our latest insider scoops

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UCAN

Learn about UCAN and test out some of their unique endurance-focused fuel with our Black Friday deals. UCAN Energy is designed to power long efforts with zero sugar and zero GI distress.

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PILLAR Performance

Our Black Friday deals keep on rolling with PILLAR Performance. Today, we highlight this unique micro-nutrition brand aimed at supporting the needs of athletes. Enjoy BOGO 50% off and learn about PILLAR Nutrition.

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Amacx

Up next on the Black Friday brand highlights is Amacx. This European powerhouse is becoming a staple across the world for endurance athletes. Their high-performance product line was formed by athletes, for athletes.

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SwissRX

SwissRX is a spare-no-expense brand that has made high-quality supplements available and beneficial for every athlete. Today, they are the highlight of our Black Friday deals, offering a Buy 2, Get 1 Free special.

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Strykr

Today's dedicated brand is a UK-based sports nutrition company whose products are intentionally engineered for the everyday athlete. Styrkr's products are designed specifically to give athletes more energy and combat fatigue, helping athletes reach their next endurance goal.

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Ketone IQ

Black Friday starts now! We are excited to kick off our season of deals by providing a daily brand-dedicated blog for each brand we feature. From brand highlights to product deals, get it all here. Ketone IQ is on deck first!

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What is NSF Certified for Sports?

NSF Certified for Sport. You’ve probably seen the NSF logo on many of the products you get from The Feed. It’s a small mark, but what it stands for is huge. Here is why it's such a big deal.

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Introducing: Feed 1st

Get more out of The Feed with Feed 1st. It's the same perks as our Pro athletes. Free shipping on every order, access to discounts and free products, and much more.