Peter Attia said it best: "If I had to choose one, it would be sleep." Here's how you can make this year the best one yet.
I'm going to save you the cliche spiel about New Year, New You.
If you want a new you, start with sleep.
Peter Attia said it best: "If I had to choose one to save, it would be sleep. Not even close."
He was talking about the big three—diet, exercise, and sleep. If you could only protect one, which would it be? For the guy who wrote the book on longevity (literally), the answer is sleep. No contest.
I thought I was genetically predisposed to poor sleep. Turns out, I can actually control my sleep. All last year, I was obsessed with figuring out how.
Trust me, everyone at The Feed office thought I was nuts all last year.
I'm embarrassed to share how much I spent on every sleep product on Instagram. My entire feed was sleep stuff and I bought it all. Headbands. Sleep masks. Hot chocolate drinks before bed. Every gummy you can imagine.
Surprise. Almost none of it worked.
I get it. Sleep is hard (and is hard to fix). Everyone has a different reason why they struggle with sleep and equally as many ways their sleep is affected—can't fall asleep, can't stay asleep, can't get deep restorative sleep.
Overall, last year I tested everything, and there were a few ingredients that worked. We blended them together to create Dream Shot, and nobody was more surprised than I was with the results.
We are fortunate that we can make up a lot of products. I would say less than half we ever bring to market.
With Dream Shot, I knew it worked for me and a few athletes who were testing while I was developing it. What I had no idea about was how well it would work for so many other people.
To control the hype factor, I'll also admit it won't work for everyone.
Over the past two weeks during the holidays, I was in one place, same bed, same bedtime routine. So I did my version of a controlled study to give you some data. Admittedly, my data, but it mirrors what all our top athletes and customers report.
Week 1: I didn't take any Dream Shot.
Week 2: I took Dream Shot right at bedtime each night.
The results are hard to argue with.
My sleep score jumped from 75 to 89—that's a 19% increase. But what really matters is what happened with my REM sleep.
When my time in REM sleep is up, I know 100% that I'll have a good day, be productive in training and at work. With Dream Shot, my REM was up 25%—going from 107 minutes to 134 minutes per night.
I also saw that deep sleep was up 29% (58 minutes to 75 minutes), but for me, I've seen this go up and down and it doesn't necessarily correlate to how good I feel the next day. Sometimes, with a lot of deep sleep, I couldn't really wake up all day.
But REM? That's my number.
More REM = more recovery.
Our athletes are constantly reporting over 20% more REM sleep with Dream Shot. For me, that's much more important than an actual sleep score. More REM = more recovery, and in my experience, this is the number that guarantees me I'll have a good day and feel rested and recovered.
I know I'm selling you something (Dream Shot), but that's it. You can forget every other recovery product until you improve your sleep. There is nothing else I can sell you that will help you more than a better night's sleep.
Is it just for athletes?
It works for everyone, but my data on who it works for and who it doesn't work for is that it appears to work better for athletes than the general population. I think it hits harder for people who are also stressing their bodies more during the day.
What if it doesn't work for me?
I don't want anyone to pay for Dream Shot if it doesn't work for you. Just shoot us an email and I'll issue Feed Cash for what you paid. No questions asked, except please do the following:
Don't stop what you're already doing. If you take an Rx pill, keep taking it. If you take magnesium, keep taking it. Add Dream Shot, don't stop everything else—at least for the first week.
Try it for at least 6 nights. Sleep takes time to improve.
P.S. I have also been adding Pillar Triple Magnesium to my bedtime routine as my recent blood tests say I was deficient in some types of magnesium, so that is the one product I recommend you consider combining with Dream Shot.
P.S.S. I use Eight Sleep to track my sleep data (that's how I got all the numbers above). I do love it, but it's also expensive. If you have the budget, getting something to control your bed temperature is a great addition, but my testing was all on an Eight Sleep with it auto-setting the temperatures, so it isn't the reason for the improvements.
I would say that the Eight Sleep pillow covers that heat and cool are where it's at. I bet most people would get 90% of the benefit from the pillow covers, and they're still expensive at $1K, but way less than the whole setup. But right now, they don't let you buy the pillow standalone, which seems like a huge miss to me to expand their customer base.
