Maurten has always kept their products flavor-neutral by design. So when they decided to add taste to the equation, it wasn't arbitrary. Here's what Maurten Additions are and why they exist.
Maurten doesn't add things without a reason. Their entire product philosophy is built around using only what's necessary — no added flavors, no extra ingredients, no noise. So when they develop something new, it's worth paying attention to.
Maurten Additions are the newest addition to the Maurten ecosystem, and they're available now at The Feed — exclusively in the US starting April 16th. Here's what they are, why Maurten built them, and who they're for.
What Are Maurten Additions?
Additions are flavor sachets designed to mix with Maurten Drink Mix 320 or 160. Available in Apple, Cola, Menthol, and Orange, they give athletes the option to vary the taste of their Drink Mix without changing anything about how it functions.
That last part matters. Additions are specifically engineered for compatibility with Maurten's Hydrogel Technology — meaning the hydrogel forms the same way, delivers carbohydrates the same way, and performs the same way. The only thing that changes is the taste profile of your bottle.
Each sachet contains 1.6–1.9g of carbohydrates and 7–8 calories. Nutritionally, they're a non-factor. Functionally, they can make a meaningful difference.
Why Maurten Built Them
Maurten's products have always been flavor-neutral by design — the goal being to minimize ingredients and keep the focus on fuel delivery. But athlete feedback surfaced a real pattern: over long efforts, even a neutral taste can become a deterrent.
It's called flavor fatigue, and it's more of a performance issue than it sounds. When you've been drinking the same thing for four hours, and you stop wanting it, you stop drinking it. You push back your next bottle. You skip a serving. Your carbohydrate intake drops and your fueling plan unravels. Eventually, your performance follows.
Additions are Maurten's direct response to that problem. Not a workaround, not a compromise — a purpose-built solution that lets athletes stay on their fueling plan when monotony starts working against them.
Who They're For
Additions are most useful for athletes logging serious hours on the same fuel — long-course triathletes, ultra and trail runners, road and gravel cyclists, and anyone deep into a training block where Drink Mix is a daily constant. The longer the effort and the more frequently you're fueling, the more relevant Additions become.
They're not a product for short workouts or athletes who rotate through multiple fuel types. But if you're the kind of athlete who takes fueling seriously enough to plan it out — and who's experienced the slow erosion of motivation that comes with hour five of the same flavor — these are for you.
How to Use Them
Preparation is simple:
Mix Drink Mix 320 or 160 into 500ml of water and shake until fully dissolved
Add a serving of Additions (start with half a sachet, adjust to taste)
Shake to combine
Consume as part of your planned fueling strategy
One sachet pairs with one serving of Drink Mix, but there's flexibility — use more or less depending on your taste preference. Additions work with Drink Mix 160, 320, and 320 Caf 100. They're not designed for use with Maurten Bicarb, and while you can technically mix them with water, they're built to complement the natural sweetness of Drink Mix — that's where the flavor lands properly.
They're Informed Sport tested and vegan-friendly.
Available Now at The Feed
Additions come in boxes of 6 servings and are available in all four flavors. The Feed will be Maurten's exclusive partner for pre-launch in the US on April 16th.
If you're already fueling with Maurten Drink Mix, Additions give you a smarter way to stay on that system through the long stuff. Same fuel. More range.
