There's a lot of noise around the deals this shopping season — but if you do anything, don't skip over these trends. This is what is making waves in 2025 and will be big going into next year.
As Black Friday 2025 wraps up, I wanted to share what's actually worth your attention. If you could only get a few things, these are it.
But first, I have to tell you this story.
A big, tall bottle situation.
So we thought we ordered 1500 Race Day bottles in the giant 950ml for Kona Ironman World Champs.
Well, 15,000 showed up.
I called the factory. They apologized profusely. I looked at my warehouse full of giant 950ml bottles and said, you know what? Let's just give them away.
So here's the deal: any order over $130 and you get a TWO Free Race Day 950ml (32 oz) Bottles. That's a $30 value—these bottles are my favorite, two of these is literally like 4x of the small bottles, so perfect for long workouts. Also, amazing for indoor workouts, gym workouts, and daily hydration at your desk.
We still have about 6000 left as of this morning. Once they're gone, they're gone.
The Biggest Trends of 2025
Black Friday is a great time to stock up on your favorites. But it's an even better time to try the stuff that's been absolutely blowing up this year.
Here's what I'm seeing as the biggest trends this year that you might want to jump into:
Peptides Are Having Their Moment (the sports-legal kind)
These two products have the highest repurchase rate of anything we've ever sold at The Feed. That tells me they're actually working.
Dream Shot (Save 33%) uses PeptiSleep—a peptide that reduces those middle-of-the-night cortisol spikes that wake you up at 2am. You know the ones. You lie there staring at the ceiling, doing mental math about how many hours of sleep you could still get if you fell asleep RIGHT NOW.
69.7% of our initial buyers reported better sleep. My own sleep scores went from the 70s to consistently hitting the 90s. That's not marketing—that's my Eight Sleep and Whoop data. Not just mine, almost all our top athletes have seen the same improvements.
Get 12 or 24 Dream Shot and save 33%. Join the 90+ Sleep Score Club.
NEW: If you prefer no calories, we just launched SwissRX Dream (Save 50%), which delivers the same PeptiSleep in capsule form. It doesn't have all the other ingredients in Dream Shot, but it does have the Peptide that is so effective. It's Buy 1, Get 1 Free right now.
The other peptide that's exploded is SwissRX Synthesis (Save 50%) with PeptiStrong.
David Roche—ultrarunner and coach to more pros than I can count—recently told me a huge number of his athletes are now taking it and loving it. It stimulates your body's mTOR pathway to increase muscle protein synthesis. Translation: you build lean muscle mass, recover faster, and actually see results from your training.
My transformation at 50 has been pretty remarkable. Body composition improved without changing my diet. Strength gains that actually stick. Recovery between hard sessions is better than I've had in years.
The newest use case I'm hearing about: people on GLP-1s are using it to prevent muscle loss during weight loss. Makes sense.
Get Synthesis Buy 1, Get 1 Free and commit to 60 days. You won't believe the difference.
2025 Was the Year of Cherries
This kicked off when I finally figured out what Pogačar was drinking after every Tour stage. That mysterious dark red drink that disappeared into unmarked bottles. It was Tart Cherry.
Enervit Magic Cherry (Save 25%) is what Tadej and Jannik Sinner use. Super potent anthocyanins in powder form with zero calories. Just mix with water.
Then AMACX Cherry Juice (Save 25%) showed up ready-to-drink. The form factor kills me on shipping costs, but it's so convenient I can't stop using it. I take one to every workout and drink it right after.
And of course Dream Shot (Save 33%) uses 2oz of pure concentrated tart cherry juice—straight from Michigan cherries, never preserved, goes right from the skins into 55-gallon drums to our filling facility in Minnesota. The real deal. When people ask what makes Dream Shot so effective, it is the combination of pure, unadulterated Tart Cherry Juice and the Sleep Peptide.
What's Going to Blow Up in 2026 (Get It Now)
Nomio (Save 15%)
When Cole Hocker won the World Champs for the 5000m and said Nomio helped him, things went nuts. David Roche swears by this one, too. It's 2.5KG of broccoli sprouts in a single drink shot. Taste is actually really good. Performance benefits may be even better.
Dr Hydrate (Save 25%)
This new hydration from Australia is taking off. Zero sugar, amazing flavors, and it's more than just electrolytes—it's packed with key nutrients making it a really complete hydration solution.
Momentous Creatine Chews (Save 25%)
Everyone's on creatine. The problem is, a recent study found most creatine gummies (except Create, save 30%, which we sell) have no actual creatine in them. These Momentous Chews are like sour tart candy. They're amazing. The trick with creatine has always been staying consistent every day—these solve that.
Pill Fatigue is Real
I'm over taking 15 pills each morning. You probably are too.
Fewer pills is going to be huge next year. We want the nutrients and benefits, but we're finding smarter ways to get them.
That was the genesis of Dream Shot being a drink shot instead of capsules.
Here's what else is solving this:
Bioniq (Save 25%) – This is what Cristiano Ronaldo uses. Swiss mini sprinkles you put on your morning yogurt for your daily supplement routine. No pills required.
Orthomol Immun (Save 20%) – A daily for me. Liquid shot in the bottom, just two small pills in the top. I use it constantly when traveling or feeling run-down.
Quicksilver Liposomal Glutathione (Save 15%) – Been on the liquid trend for years. I swear by this one to stay detoxed.
Don't Forget The GIANT Race Day Bottle
Seriously. $30 value. FREE with orders over $130.
Add it to the cart they are yours.
This is the best time to stock up for your winter training. All 200+ deals end tonight.
