GOALS. WE ALL MAKE THEM. But are you making the right goals? How do you make sure you achieve them? Looking at the achievements of some of the top athletes in the endurance world can be mind blowing. Running 100 miles straight! Riding across America in a week! What is it that keeps these athletes focused on such huge goals? Ultra runner and Sport Scientist Garrett Peltonen believes the way to achieve huge success is learning how to dose with Factor P. That "P" stands for "purpose."  You can't just go out there and want to do something big - there has to be a purpose driving it.

THIS IS WHAT RUNNING 135 MILES IS LIKE

Big goals take a lot of planning and preparation. Feed fed ultra runner Andy Pearson shared with us this video of his training partner Josh Spector. Spector recently ran across Brazil, and narrated the journey. Keep reading...

THE FEED BOOK OF GOALS

Purpose comes from making a plan. That's why we've created The Feed Book Of Goals, to help you not just set goals, but understand why you want to achieve them, what's holding you back, and what steps you need to take along the way. And at anytime, you can contact your  Feed nutrition coach for guidance, advice and therapy (kidding on that last one).