GOALS. WE ALL MAKE THEM. But are you making the right goals? How do you make sure you achieve them? Looking at the achievements of some of the top athletes in the endurance world can be mind blowing. Running 100 miles straight! Riding across America in a week! What is it that keeps these athletes focused on such huge goals? Ultra runner and Sport Scientist Garrett Peltonen believes the way to achieve huge success is learning how to dose with Factor P. That "P" stands for "purpose." You can't just go out there and want to do something big - there has to be a purpose driving it.