• Hot Deals


175+ Brands in Stock!

Shop All

[Placeholder][Placeholder]SwissRX Gut DefenseSwissRX Gut Defense
[Placeholder][Placeholder]LMNT Citrus Salt ElectrolytesLMNT Citrus Salt Electrolytes
[Placeholder][Placeholder]Kyoku Breakfast ShakeKyoku Breakfast Shake
[Placeholder][Placeholder]Clif Bar Original $.99Clif Bar Original $.99
[Placeholder][Placeholder]Juvenescence Cognitive SwitchJuvenescence Cognitive Switch
[Placeholder][Placeholder]USWE warm changing robeUSWE warm changing robe

Featured Brands

The Right Stuff[Placeholder]

The Right Stuff was developed by NASA to allow astronauts and athletes alike to replenish and rehydrate after an intense, sweaty, and depleting effort. This has over 1,700mg of sodium and is made for those extreme days.

momentous collagen shots[Placeholder]

Momentous Collagen Shot is designed to make it easier than ever for you to take collagen pre-workout. Taking collagen can increase collagen production in tendons and ligaments while strengthening your musculoskeletal system.

Laird Sleep and Recover[Placeholder]

Sleep & Recover combines calming botanicals and nutrients to support relaxation and prepare your body for great sleep. Laird's superfood lineup uses real food with proven ingredients for better recovery.

PSO RITE[Placeholder]

The PSO-RITE is one of the most versatile full-body self-massage tools available for endurance athletes. Their design mimics that which you’d get at a massage therapist's office but you are in control of the pressure.


Näak products are specifically designed to provide the nutritional support and fuel necessary for ultra events, where just calories won’t cut it. Built around real food ingredients, they provide a lasting fuel source for your biggest days.


Torq is here with a compact gel that packs a punch of carbs! The Rhubarb & Custard gel will remind you of the filling in a flaky pastry. But, if this isn’t your jam they offer several other great flavors both caffeinated and non-caffeinated.

What's Trending

Maurten Gel banner[Placeholder]

For athletes who want more energy in each gel, the Maurten Gel 160 is for you. Maurten changed the game of sports nutrition with their iconic hydrogel technology in the Gel 100. When top athletes wanted an even higher carb option, the Gel 160 (a 40g serving) was their response.

Incylence Socks banner[Placeholder]

Incylence socks don’t just score you style points, they are a line of impressive performance socks. Made with the athlete in mind, they are light, durable, and comfortable for any activity you set out on.

6d Sports Nutrition banner[Placeholder]

6d Sports Nutrition is an under-the-radar company from Belgium with big support behind it. Driven by science, their wide range of carb-rich products are helping athletes achieve higher fueling needs regardless of the sport.

Ketone IQ banner[Placeholder]

Ketones are an ancient energy source scientifically proven to support mental clarity, endurance, recovery, and more. Ketone IQ has harnessed this in a simple and efficient shot form, so you can take this powerhouse anytime a big effort calls.

Vafels banner[Placeholder]

Vafels were born from the influence of the Liège Wafel — a brioche dough and pearl sugar-infused snack that cyclists in Belgium craved. Unlike any waffle you’ve ever had, Vafels are a modern take on a centuries-old tradition and are handmade in Boulder, Colorado. The Gluten Free version is just as tasty and is made from various rice flour!

Kyoku Shakes banner[Placeholder]

Kyoku shakes are the number one thing we keep on hand at all times. It can serve as a breakfast shake when your morning workout runs long or as a midday snack when you are feeling a little hungry. It is also a great travel companion to help reassure you that you are getting in all those great vitamins and minerals when your daily routine is disrupted! 

Castlefelxx banner[Placeholder]

As a cyclist or runner, we can guarantee that you have tight hamstrings and calves. Don’t worry about using bands or overcompensating with your stretching because the Castleflexx is the ultimate tool. The Castleflexx is the first-ever device that helps with full-body strength, flexibility, and mobility training with unparalleled versatility.

Bottle Bright banner[Placeholder]

No more dealing with bottles or plastic waste. Bottle Bright cleaning tablets remove hassle, keeping bottles fresh. They're easy to use and effective at cleaning accumulated junk. Their natural natural methods are appreciated.

TheFeed | Insider

December 2023: Top 5 products for

Enervit Liquid Gel[Placeholder]
3 flavors in 2 sizes
Enervit Liquid GelEnervit Liquid GelEnervit Liquid GelEnervit Liquid Gel
Enervit Liquid Gel
NEVERSECOND C90 Drink Mix[Placeholder]
2 sizes
  1 review
Honey Stinger Energy Chews[Placeholder]
8 flavors in 2 sizes
Honey Stinger Energy ChewsHoney Stinger Energy ChewsHoney Stinger Energy ChewsHoney Stinger Energy Chews
Honey Stinger Energy Chews
  148 reviews
Maurten Solid 225[Placeholder]
4 flavors in 2 sizes
Maurten Solid 225Maurten Solid 225Maurten Solid 225Maurten Solid 225
Maurten Solid 225
  12 reviews
OOFOS OOahh Sport (Slide)[Placeholder]
11 sizes
OOFOS OOahh Sport (Slide)OOFOS OOahh Sport (Slide)OOFOS OOahh Sport (Slide)OOFOS OOahh Sport (Slide)
OOFOS OOahh Sport (Slide)

Matt's Picks: What I'm Using Right Now

Gnarly Nutrition Hydrate[Placeholder]
6 flavors in 2 sizes
Gnarly Nutrition HydrateGnarly Nutrition HydrateGnarly Nutrition HydrateGnarly Nutrition Hydrate
Gnarly Nutrition Hydrate
  2 reviews
Betty Lou's Golden Smackers[Placeholder]
3 flavors
Betty Lou's Golden SmackersBetty Lou's Golden SmackersBetty Lou's Golden Smackers
Betty Lou's Golden Smackers
  125 reviews
SwissRX Nitric Oxide[Placeholder]
2 sizes
SwissRX Nitric OxideSwissRX Nitric Oxide
SwissRX Nitric Oxide
  31 reviews
PILLAR Performance Triple Magnesium Professional Recovery[Placeholder]
6 flavors in 4 sizes
PILLAR Performance Triple Magnesium Professional RecoveryPILLAR Performance Triple Magnesium Professional RecoveryPILLAR Performance Triple Magnesium Professional RecoveryPILLAR Performance Triple Magnesium Professional Recovery
PILLAR Performance Triple Magnesium Professional Recovery
  18 reviews
Kyoku Superfood Shake + Blender Bundle[Placeholder]
25% OFF
2 sizes
Kyoku Superfood Shake + Blender BundleKyoku Superfood Shake + Blender Bundle
Kyoku Superfood Shake + Blender Bundle
$90.00 $120.00

Meet The Feed'sHigh Performance Team

The Feed's High Performance Team is a group of world-class athletes committed to excellence on and off the field. They use The Feed's products to fuel their bodies and achieve peak performance in endurance sports, cycling, triathlons, ultra-running, and more. These athletes provide valuable feedback to help The Feed continually improve and innovate its offerings. We're thrilled to work with this accomplished group of athletes and are committed to supporting them in their quest for greatness. With their help, we're continually pushing the boundaries of what's possible in sports nutrition.

Meet The Athletes
TheFeed HPT athlete
TheFeed HPT athlete

The Feed in the News

Free Shipping

Free Shipping

Get Free Shipping on US orders over $65

Like Saving Money?

Like Saving Money?

Save you money by preventing waste with single servings.

Flavor Guarantee

Flavor Guarantee

Our Satisfaction Guarantee extends to flavors!

Fast, Same Day Shipping

Fast, Same Day Shipping

95% of orders shipping the same day.

We feed athletes

We built The Feed for athletes like us. We were tired of how expensive sports nutrition was, eating the same flavor over and over again, and having the same bars go stale and get wasted.

We make sports nutrition easy. We pick the best products for you and show you how and when to use them to give you a competitive edge.

Follow us on Strava

Follow us and we will follow you on Strava. Every day we are giving out rewards from big discounts to free products on Strava when you set a PR.

Follow us on Strava

How to fuel your training

Get a personalized recommendation on how best to fuel your training from our team of expert coaches.

Take the 1-Minute Survey