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  4. Why Every Pro Athlete Is Obsessed With Olive Oil Right Now
Feb 9, 2026

Why Every Pro Athlete Is Obsessed With Olive Oil Right Now

By Matt Johnson

Founder of The Feed.

Olive oil is nothing new — in fact, it's been a staple of the healthiest regions on Earth for centuries. Yet, its utility in the sport and performance world is.

If you've been on social media lately, you've probably noticed everyone talking about olive oil.

Ultra-legend Kilian Jornet puts olive oil directly in his water bottles during his epic adventures. His reasoning? "Olive oil has more calorie density. I'm spending 9,000 calories per day. I need to replace all of those."

Bryan Johnson—the longevity guy spending $2M/year trying not to age—gets 15% of his daily calories from high-polyphenol extra virgin olive oil. He cites a study of 90,000+ people showing that the highest olive oil consumers had 19% lower all-cause mortality.

And then there are the Blue Zones—places like Sardinia and Ikaria, Greece, where people routinely live past 100. The common thread? Daily olive oil consumption. Research shows their longevity comes more from diet and lifestyle than genetics.

The Mediterranean diet has been studied for decades, and one ingredient keeps showing up as the MVP: high phenolic extra virgin olive oil.

The problem? Getting therapeutic doses means downing 1-2 tablespoons of straight oil daily. That's 120-240 calories of pure fat. Every single day.

Enter O-Liv.

The Story Behind It

O-Liv isn't from a big supplement conglomerate. It's from Dr. Peter Matsos—a US physician who lives part-time in Greece. He's spent years researching the highest quality olive oils, specifically those rich in polyphenols. He sources everything himself in Greece, working directly with small producers. This is someone who cares about quality over quantity.

I've spoken with Peter at length about his sourcing, how it encapsulates the product, and the benefits, and I couldn't have been more impressed.

I've personally been taking it since December and love it. We also added it to the "longevity" upgrade of Feed Formulas.

What It Actually Is

O-Liv captures the most powerful compounds in Mediterranean olive oil—Oleocanthal, Oleacein, and Hydroxytyrosol—and concentrates them into a single capsule.

Each capsule delivers the same polyphenol power as 1.5 tablespoons of premium extra virgin olive oil. Zero calories. Zero mess.

Why Athletes Actually Care

You've heard "polyphenols" thrown around. Here's what it actually means for you:

Less inflammation – Hard training creates inflammation. Inflammation slows recovery. These compounds help you bounce back faster so you can train again sooner.

Better blood flow – More oxygen to your muscles when you need it. Your heart works more efficiently. You feel it on hard efforts.

Sharper brain – Clearer focus during training. Better decisions when you're suffering. The same stuff that protects your heart protects your head.

Stronger immune system – High training loads beat up your body. Polyphenols help you stay healthy when you're pushing hard.

What Athletes Are Saying

"Way easier and less cleaning up to take the supplements. It's fast and easy. Plus you can do it on the go."

"I've been taking O-Liv for a few weeks now and I'm feeling more refreshed day over day after some hard efforts on the bike."

"Longer endurance with my workouts, clear mind, faster recovery like I was just 'super hydrated' from the inside out, and less inflammation it seemed."

How to Use It

Daily Support: 1 capsule with breakfast.

Training Hard: 2 capsules per day.

Pre-Race Protocol: Add 1 extra capsule the night before big efforts for enhanced anti-inflammatory protection.

Pro Tip: Pair with omega-3s for maximum cardiovascular and recovery benefits.

Here's The Deal

I want you to take care of your longevity. I want you living longer, training better, and yes—being a Feed customer for decades to come.


Image Credits: O-Liv

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